You’re writing a new blog post. Your boss tells you that she wants to get found for the keyword “project collaboration software”. Which is the best response to her request?
A) “We should do ‘collaboration software’ instead. Your suggestion isn’t broad, so it probably gets a low volume of searches, meaning not many blog post views.”
B) “We’re on the right track, but we should try to get found for ‘collaboration software for projects’ instead. We need to match our keyword to exactly what people are searching for.”
C) “I’d recommend choosing a long-tail version. There will be a lot of competition for that keyword and some popular sites may already hold the top ranking spots.”
D) “Let’s create a blog post with this keyword. It’s a term our buyer persona would use and is a long-tail version of collaboration software.”