DoubleClick Search Fundamentals Exam Answers
1 Which is an example of three KPIs you can target in a DS bid strategy?
- Position, Clicks, Transactions
- Actions, Reach, Clicks
- Clicks, CPA + Position, Increase Impression Share
- Reach, Weighted conversions, Increase Impression Share
- True
- False
- 1
- 2
- 3
- unlimited
- 1
- 2
- 3
- unlimited
- Actions, CPA
- Clicks, ROAS
- Actions, Monthly Spend
- Clicks, Monthly Spend
- Through the interface only
- Through bulksheet uploads only
- Through both the interface and bulksheet uploads
- None of the above
- True
- False
- The starting max CPC bid for the keyword
- The highest bid that helps you reach your strategy goal
- 313% maximum bid that DoubleCIick Search can increase your max
- None of the above
- Filters
- Segments
- Customized columns
- Performance summary graphs
- Changing campaign daily budgets
- Increasing the number of keywords in an ad group
- Adjusting the keyword’s max CPC on the engine to try and achieve the strategy goal
- Adjusting terms in the ad copy to find best combination of words and phrases.
- Customize column, filters, segments, date range
- Filters, ad groups, keyword labels, date range
- Keyword labels, date range, bid strategies, destination urIs
- Customize columns, keyword labels, destination urls, filters
- True
- False
- True
- False
- Campaigns and ad groups
- Ad groups and ads
- Engine accounts and keywords
- Campaigns and ads
- True
- False
- True
- False
- Monthly
- Weekly
- Daily
- Quarterly
- When you choose the file format
- After selecting Download
- Before selecting the download button
- After the file has downloaded
- Selecting “Download” directly under the performance graph
- Selecting “Export” under the campaigns tab
- Select “View Report” from the reports tab
- You must view reports on screen, they can not be downloaded
- True
- False
- Daily at 1 AM, increase all bids where the ad’s average position was worse than 3 the previous day.
- Every Friday, pause all keywords that had at least 1000 clicks but zero conversions during the previous week.
- Every Monday, raise max CPC bids by 15% for keywords that had more than 50 conversions and CPA under $10
- All of the above
- Keywords tab
- Keyword groups
- Keyword labels
- Keyword bid strategies
- The entire engine account level
- Individual campaign level
- Individual ad group level
- All of the above
- You can not troubleshoot upload file errors yourself
- Download the error sheet from the uploads list, fix the errors on the error sheet, and re-upload the same file
- Download the error sheet from the uploads list, fix the errors in your original upload file, and re-upload the original file
- View DoubleClick Search errors directly in the campaigns tab
- keywords and ads
- campaigns and ad groups
- all of the above
- none of the above
- From the campaigns tab
- From the uploads tab
- From your email
- There is no bulk upload file template, you can only create and make changes in the interface
- Only through the engine account
- Only through bulksheet upload and the Doubleclick Search interface
- Only through the DoubleClick Search interface
- Through bulksheet upload, directly in the DoubleClick Search interface, on the engine account, and by syncing to DS
- Use labels and segments
- Use filters and check the box of specific objects you want to edit
- Use columns and segments
- Use filters and segments
- True
- False
- The sync combines all recent changes from the last week in DoubleClick Search and on the engine account
- The sync pushes changes made in DoubleClick Search to the engine accounts
- The sync pulls in changes made on the engine accounts and makes those changes in DoubleClick Search
- The sync combines all changes made in DoubleClick Search and on the engine account over the last 24 hours