Adwords Search Assessment Answers – Academy for Ads
YOUR ANSWERS
M1.
What does a high Quality Score indicate?
+0 / 1
Your bid is high enough to have your ad displayed
You have been an AdWords user for a long time
Your ad relevance and landing page are below average
The correct answer was Your ad and landing page are relevant and useful to a viewer.
E2.
Paige’s Pet Store is deciding on keywords for a new AdWords campaign.
How should Paige set up her AdWords keywords?
+0 / 1
Bundle similar keywords together in one ad group based on common themes
Use general keywords to reach a specific audience
Use negative keywords for terms that are related to pets and animals
Use the Keyword Planner to come up with keyword ideas for Display Network campaigns
The correct answer was Bundle similar keywords together in one ad group based on common themes.
P3.
How is a search ad’s ranking determined?
+0 / 1
The advertiser’s bid and relevance to the search results
The advertiser’s history of advertising on the search engine
The advertiser’s bid only
The number of years the advertiser has been in business
The correct answer was The advertiser’s bid and relevance to the search results.
O4.
Kelley is thrilled to see that a search for her signature product displays one of her ads near the top of the page — one which includes a catchy title along with promotional information, and even her business telephone number!
What type of ad is she looking at?
+1
A shopping ad
A text ad
A video ad
A display ad
B5.
Lately, Julien’s ad performance has been a bit lackluster. He’s decided to do a keyword overhaul, but first would like to get some insight into what keywords are currently driving the best results.
What report should he consult?
+1
The top movers report
The auction insights report
The top keywords report
The Search terms report
N6.
An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign.
What should you tell her?
+0 / 1
There is no minimum
$100.00
$2
$5
The correct answer was There is no minimum.
D7.
Jerry’s jellybean shop wants to make sure that his ads target the most specific audience — those people that are jellybean fans.
What keyword matching option should he select to narrow his ads’ potential audience the most?
+0 / 1
jelly beans
sour+jelly beans
“jelly beans”
[sour jelly beans]
The correct answer was [sour jelly beans].
F8.
How are manual extensions different from automatic extensions?
+0 / 1
Manual extensions require you to fill out additional information. Automatic extensions do not.
There is only one type of manual extension but many types of automatic extensions.
Manual extensions cost more than automatic extensions.
Automatic extensions require setup. Manual extensions do not.
The correct answer was Manual extensions require you to fill out additional information. Automatic extensions do not..
K9.
Marni is excited to use conversion data to help her improve conversion among women.
What type of conversion data can help provide clues on how better to allocate her budget to this audience?
+1
Tracking when people are actually making a purchase versus other interactions
Tracking the demographics of people who are making the most purchases
Tracking the types of devices on which her audiences are accessing her ads
Tracking the creative that is driving the most sales
A10.
What report can help you identify opportunities to improve your keywords and ads?
+0 / 1
Paid & organic report
Auction insights report
Search terms report
Time segmentation report
The correct answer was Search terms report.
I11.
Before finalizing the target audience for his next campaign, Sacha would like to find out more about his potential audience, especially what they think about his product.
What Google tool could he use to gain this insight quickly?
+0 / 1
Google Surveys
Google Trends
Google Shopping Insights
Google Correlate
The correct answer was Google Surveys.
H12.
An advertiser wants to create ads that target potential customers in California.
Which targeting method should this advertiser use to target these customers?
+0 / 1
Audience targeting
Device targeting
Location targeting
Keyword targeting
The correct answer was Location targeting .
L13.
Joelle is pulling her latest ad campaign data together to share with a potential investor for an additional office.
What key performance indicator (KPI) might she show them to prove she’s doing well at getting customers through the door already?
+0 / 1
The number of purchases for new financial products that have been generated via her site
The number of online appointment inquiries seeking an in-person consultation
The number of app downloads for her financial planning tool
The number of existing clients that have clicked on her ads
The correct answer was The number of online appointment inquiries seeking an in-person consultation.
C14.
Paola’s New-York-based Spanish restaurant has been getting glowing reviews. He wants to make sure that his new campaign serves ads to local customers seeking an unforgettable Spanish meal and food lovers everywhere planning travel to New York City (NYC).
What advanced search location option should he select considering his target is NYC?
+0 / 1
People excluded from his target location
People in his targeted location
People searching for or who show interest in his targeted location
People in, searching for, or who show interest in his targeted location
The correct answer was People in, searching for, or who show interest in his targeted location.
J15.
Gerald is using AdWords to set up conversion tracking to monitor the number of app downloads following an ad click.
When it comes to setting a conversion window, how should he set it to to help him keep track of what clicks lead to a quick conversion?
+1
Adjust down from the default setting to seven days
Adjust down from the default setting to 15 days
Keep the default setting of 30 days
Adjust up from the default setting to 45 days
G16.
A click on the URL in Dante’s text ad links directly to a survey page on his website – one that requests personal information including the user’s name and address. He hasn’t been getting many survey responses and has even received some negative feedback via a comment section on the survey page.
What tip has he not followed for ensuring a good landing page experience?
+1
Ensure you promote transparency and foster trustworthiness on your site. Be clear about why you’re asking for personal information.
Make mobile and computer navigation easy. Avoid pop-ups or other features that interfere with navigation of your site.
Be fast — make sure your landing page loads quickly whether on a mobile device or computer.
Ensure your site is mobile friendly. Use the test mobile link to determine its mobile effectiveness, so you can make adjustments accordingly.
AdWords Video Assessment Answers – Academy for Ads
What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?
You can tell a personal brand story.
You can reach a targeted audience on YouTube and with partners across the Google Display Network.
You can set up a video campaign in just a few minutes.
You can measure your sucess using the powerful video performance tools AdWords Video Analytics and YouTube Analytics.
In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings.
What strategy should she adopt to optimize her campaign’s view rates?
Take it easy — to start, simply go with the default targeting settings while getting used to running an AdWords video campaign.
Use what you know — adjust the settings to mimic those used for a prior successful video campaign.
Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.
Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25 year-old set.
What could she incorporate in her video to help humanize her brand?
Use humor
Collaborate with a YouTube creator
Add music
Feature animation
Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video.
What type of collaboration does this describe?
An integrated approach in which the brand collaborates with multiple creators to weave in the brand story
A creator video in which the brand’s message is integrated or shared via a “shout out”
A series of brand videos in which the creator is mentioned throughout
A one-off video in which the brand is highlighted
A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in AdWords?
Select the video links in the video component Properties panel to add a video to an ad group
Create one ad group for both in-stream and video discovery ads
Import videos for both in-stream and discovery ads using the import video group feature
Create one ad group for in-stream ads and one for video discovery ads
Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product.
What Google tool could he use to gain this insight quickly?
Google Surveys
Google Trends
Google Shopping Insights
Google Correlate
In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project.
What call to action language gives learners a reason to take action?
Learn how to build a table
Click here
Start now
Download this
Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates.
In which report of YouTube Analytics would he be able to access this kind of data?
Engagement report
Audience retention report
Watch time report
Likes and dislikes report
Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release.
What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?
Select the viewer actions he wants to target for his list
Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones
Link his current AdWords account to his existing YouTube channel
Add the remarketing list to his campaign
Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content.
What benefit of video remarketing meets his need?
It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.
It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.
It can be set up in AdWords in a few steps.
It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see.
What metric should she investigate in AdWords Reporting?
You are interested in understanding how clicks lead to a sale on your site.
What do you call a click that leads to a sale on your site?
+0 / 1
Conversion
Clickthrough rate
Quality Score
Cost-per-click
The correct answer was Conversion.
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans.”
Which targeting method should this advertiser use?
+0 / 1
Demographic targeting
Affinity Audiences
Custom Affinity Audiences
Managed Placements
The correct answer was Custom Affinity Audiences.
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch.
Which targeting option should he use?
+0 / 1
Demographic targeting
In-market audiences
Gmail ads
Similar audiences
The correct answer was Demographic targeting.
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads.
Which category describes the users that visited your homepage but didn’t move any further into your site?
+0 / 1
Product page visitors
Homepage visitors
Past converters
Category page visitors
The correct answer was Homepage visitors.
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
+0 / 1
google.com
YouTube.com
Mobile sites that are part of the Google Display Network
Any mobile site or mobile app
The correct answer was YouTube.com, Mobile sites that are part of the Google Display Network.
What does remarketing allow you to do? (choose 2)
+0 / 1
Send client emails
Tailor your ads to users based on their previous actions on your website or app
Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web
See many people bought your product after seeing the ad
The correct answer was Tailor your ads to users based on their previous actions on your website or app, Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web .
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10.
Which bidding strategy is best for you?
+1
Focus on impressions
Focus on conversions
Focus on clicks
Focus on engagement
If John is setting up a new video campaign, which manual bidding strategy should he use?
+0 / 1
Cost-per-view
Cost-per-engagement
Cost-per-click
Cost-per-thousand viewable impressions
The correct answer was Cost-per-view .
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.
What information can he learn from conversion tracking? (choose 2)
+0 / 1
How many people sign up for lessons after seeing the ad
How many people saw the ad
Which age group and gender is more likely to sign up for a course after seeing the ad
How many liked the ad
The correct answer was How many people sign up for lessons after seeing the ad.
If you’d like to ensure the users fill in a survey on your website.
Which marketing objective do you need to select when setting up your Display campaign?
+1
Build Awareness
Influence Consideration
Drive Action
You don’t need to select marketing objective in this case
Which bidding strategy should you use if you want to increase revenue from your ad spend?
+1
Maximize clicks
Target ROAS
Target CPA
ECPC
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model.
Which metrics do you need to look at in your reports?
+1
Impressions, reach, frequency
Impressions and conversions
Quality Score and conversions
Clickthrough rate and cost per click
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop.
Which bid strategy do you need to select when setting up your campaign to get the required results?
+1
Viewable CPM (vCPM)
CPE
Enhanced CPC
CPV
What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
+0 / 1
Build Awareness
Influence Consideration
Drive Action
Drive Loyalty
The correct answer was Influence Consideration.
You’d like to show your ads to customers who live in a specific region or country and speak German.
Which targeting method can you use?
+0 / 1
Keyword targeting
Device targeting
Location and language targeting
Audience targeting
The correct answer was Location and language targeting.
You are interested in understanding how campaigns are driving traffic to your site.
What metric would you look at to see how often people who see your ad end up clicking it?
+0 / 1
Conversion
Clickthrough rate
Quality Score
Cost-per-click
The correct answer was Clickthrough rate.
In your next campaign you’d like to show images of your products in your ads.
What campaign type do you choose?
+1
Search Network
Search Network with Display Select
Display Network
Video Network
Sally is planning two new spring campaigns – one to target her stylish, 30-something clientele, and another one for a trendier, 20-something crowd.
Which tool can she use to easily create compelling image ads for these campaigns?
+1
Keyword Planner
Display Planner
Ad Gallery
Google Merchant Center
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
+0 / 1
Display remarketing
Dynamic remarketing
Similar audiences
Topic targeting
The correct answer was Dynamic remarketing.
You manage the advertising for a travel company and you’re trying to pick the best ad formats for your spring Display campaign.
What’s a good strategy for picking your formats?
+0 / 1
Use image ads
Use video ads
Use responsive ads
Select formats based on your marketing objectives
The correct answer was Select formats based on your marketing objectives.
Which ad formats are recommended for influencing consideration?
+0 / 1
Video ads, YouTube Masthead ads
Gmail Ads, standard text and image ads
Dynamic Ads, Click to locate text ads
Only text ads
The correct answer was Gmail Ads, standard text and image ads.
What do you need to have in order to plan a campaign with Display Planner? (Choose 2)
+0 / 1
Keyword, topic or site your customers are interested in
Your landing page
number of ad groups in your campaign
number of campaigns in your AdWords account
The correct answer was Keyword, topic or site your customers are interested in, Your landing page.
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
+0 / 1
Build Awareness
Influence Consideration
Drive Action
Drive Loyalty
The correct answer was Build Awareness.
Which ad formats are recommended for driving action?
+0 / 1
Video ads, YouTube Masthead ads
Gmail Ads, standard text and image ads
Dynamic Ads, Click to locate text ads
Only text ads
The correct answer was Dynamic Ads, Click to locate text ads.
Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?
Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers. “
Use the paid & organic report to see how often her website pages are showing in Google’s free organic search results.
Use the Search terms report to see the terms people were searching for when her ad was shown.
Track the clicks and clickthrough rate (CTR) of her ad campaign.
How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?”
Create two separate accounts, one for each of these locations.
Create two separate campaigns, each targeting one of these locations.
Create two separate ad groups, each targeting one of these locations.
None of the above. AdWords can’t target users in specific locations.
Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?
Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.
Create an account for each product Susan’s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.
Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.
Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.
Paige’s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords?
Bundle similar keywords together in one ad group based on common themes.
Use general keywords to reach a specific audience.
Use negative keywords for terms that are related to pets and animals.
Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).
Whether or not the ad actually shows
The ad’s position on the page
How quickly your landing page will load once a user clicks on the ad
The design of the ad, including font and color
Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
Search terms
Clicks
Clickthrough rate (CTR)
Impressions
Why would an advertiser use sitelinks?
To let customers click a button to call the business
To showcase customer reviews with high-quality survey data
To show a link that sends people to the app store or starts downloading an app
To give customers quick access to multiple pages of an advertiser’s website
An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?
Video ads
Ads with extensions
Shopping ads
Image ads
An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
Shopping ads can appear on Google Search partner websites like YouTube
Shopping ads can only show on pre-roll video ads on YouTube
Shopping Ads can only appear on Google.com
Shopping Ads can only appear on retail websites.
How are manual extensions different from automatic extensions?
Manual extensions require you to fill out additional information. Automatic extensions do not.
There is only one type of manual extension but many types of automatic extensions
Manual extensions cost more than automatic extensions
Automatic extensions require setup. Manual extensions do not.
Which campaign type would an advertiser use to target users who are searching on Google and browsing the web?
Search Network with Display Select campaign
Display Network only campaign
Search Network only campaign
Video campaign
What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?
Cost-per-thousand viewable impressions (vCPM)
Cost-per-acquisition (CPA)
Cost-per-view (CPV)
Cost-per-click (CPC)
How are rich media ads different from other ad formats?
They are displayed on the Search Network
They are a type of text ad
They are static image ads
They are ads with animation or other types of motion
If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?
$1
$1.24
$1.26
$2
When is the Search Network only campaign type most useful for advertisers?
When advertisers want to connect with customers at the moment they’re searching for related products or services.
When advertisers want to generate interest for their business and target specific audiences.
When advertisers want to target potential customers who are browsing similar websites.
When advertisers want to run a video ad on YouTube.
What value is used to determine whether your ad will show on a page and, if so, the ad’s position?
Quality Score
Quality Factor
Ad Rank
Ad Score
Which targeting option can help you reach people who’ve previously visited your website?
Interest category targeting
Demographic targeting
Device targeting
Remarketing
An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?
+0 / 1
They should use location targeting
They should use device targeting
They should use placement targeting
They should create remarketing lists for search ads
The correct answer was They should create remarketing lists for search ads.
Which targeting option should an advertiser use when trying to reach 25-30 year old males?
+0 / 1
Demographic targeting
Interest category targeting
Contextual targeting
Keyword targeting
What does a high Quality Score indicate?
Your ad and landing page are relevant and useful to a viewer.
Your bid is high enough to have your ad displayed.
You have been an AdWords user for a long time.
Your ad relevance and landing page are below average.
Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?
$2.50
$5
$10
$25
Which two bidding strategies can boost brand awareness and recognition? (Choose 2)
Cost-per-click (CPC)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-view (CPV)
Cost-per-acquisition (CPA)
What is a free tool that offers keyword ideas and suggestions for Display Network targeting methods?
F1. What is a key difference between reservation buying and auction buying?
Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.
Reservation buying is done programmatically, while auction buying is done manually.
Reservation buying is done manually, while auction buying is done through a Google representative.
Reservation buying includes hard-to-sell inventory, while auction buying does not.
A2. What are the three components in the YouTube ecosystem?
Brands, publishers, and advertisers
Fans, creators, and advertisers
Fans, publishers, and producers
Creators, agencies, and publishers
D3. What is Google Preferred?
Google Preferred consists of among the top 50 percent most popular channels with highly engaged audiences, organized into easy-to-buy packages for advertisers.
Google Preferred consists of the bottom five percent of remnant inventory on YouTube.
Google Preferred consists of the bottom 50 percent of remnant inventory on YouTube.
Google Preferred consists of among the top five percent most popular channels with highly engaged audiences, organized into easy-to-buy packages for advertisers.
H4. Your team is eager to advertise your brand on YouTube, but an associate doesn’t think it’s safe. “I read that users upload hours of video every minute. How can they ever keep up with that?” YouTube relies on its community to flag content that they find inappropriate.
How large is the community?
A small team of folks at YouTube
Hundreds
Hundreds of thousands
Hundreds of millions
E5. Before running a campaign, you’d like to track aided and unaided awareness to understand how your customers perceive your brand.
What measurement tool can you use to uncover these data points?
Google Consumer Surveys
Brand Lift
YouTube Analytics
Google Analytics
G6. You’re an agency that works with a Google Account Manager and runs third-party ad tags on your AdWords video campaigns.
How can you submit your own request for help with third-party implementation?
Google Display Specifications site
Traffic request form
Third-party tags and pixels implementation request form
You’re unable to do this on your own
A7. These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.
Brands
Fans
Creators
Networks
C8. TrueView video ads can be especially effective for driving what goals?
Awareness and consideration
Action and awareness
Consideration and action
Only awareness
B9. What does digital media offer that TV advertising does not?
Upfront deals
Real-time optimization
Demographic targeting
Reach
C10. Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?
Mastheads
Bumper ads
TrueView ads
Google Preferred
D11. Your agency is looking to achieve maximum reach and lift for your video campaign? Which Google products can you use?
YouTube Masthead and text ads
TrueView and Google Preferred
Brand Lift and TrueView
Google Consumer Surveys and Google Preferred
E12. You want to increase awareness among 18- to 34-year-old men.
Which of these Brand Lift metrics would you use to see if your campaign is effective?
Sales lift
Brand awareness
Brand interest
Brand favorability
E13. What Google measurement solution uncovers things like how your campaign affected consumer research, interest, product consideration, and opinion development?
Unique Reach
Google Analytics
Google Consumer Surveys
Brand Lift
B14. Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?
Google does not provide cross-device targeting at this time.
Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.
Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.
E15. Your manager wants to know how Google can help your brand determine how your campaign affected the organic search query volume for related keywords on Google.com and YouTube.com.
Which Brand Lift metric can measure that?
Brand awareness
Ad recall
Brand interest
Brand consideration
E16. Your manager wants to know how Google can help your brand measure how much more your consumers align with the brand identity after exposure to it — what’s the brand equity impact?
Which Brand Lift metric can measure that?
Brand awareness
Brand favorability
Brand interest
Brand consideration
C17. You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points.
What Google measurement solution will you use?
Brand Lift
Google’s reach solutions
Sales Lift
Google Consumer Surveys
F18. Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching.
Where can you implement this campaign?
AdWords and DoubleClick Bid Manager
AdWords only
DoubleClick Bid Manager only
YouTube
B19. Google helps marketers connect with people using what three kinds of data?
Declared, matched, and demographic
Declared, social, and offline
Demographic, purchase intent, and declared
Passion, purchase intent, and personalization
C20. What’s the first step when determining the right video solution for your campaign?
Find the KPIs that measure your goal
Determine your campaign goals
Choose the video solution that drives that goal
Optimize your campaign
B21. On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?
Google+
Gmail
YouTube
Google Maps
C22. If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?
View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
Views, impressions, unique users, awareness lift, and ad recall lift
Clicks, calls, and sign-ups
Sales and purchase intent lift
C23. If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
Views, impressions, unique users, awareness lift, and ad recall lift
Clicks, calls, and sign-ups
Sales and purchase intent lift
F24. How can you launch Google Preferred, Mastheads ads, video ads, and/or bumper ads?
In AdWords
In YouTube
Through a Google representative
With Brand Lift
F25. What is Google’s programmatic buying platform?
AdWords
Google Analytics
DoubleClick Bid Manager
YouTube
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