You’ve just spent the past week creating a 25-page eBook. You want to be sure all your hard work pays off and the eBook works as an effective lead generation tool. Which of the following is MOST essential to leveraging that eBook to achieve your business goals?
A) Ensuring the eBook content is evergreen
B) Adding social media sharing buttons to the eBook landing page
C) Utilizing the proper content distribution channels
D) Ensuring the eBook has an attractive cover and overall design