You’ve finished creating an ebook on adventure travel tips. Instead of having your call-to-action be “Click Here”, as shown in the example, which of the following would be the best text for call-to-action?

A) “10 Adventure Travel Tips”
B) “Download the Free 10 Adventure Travel Tips Ebook”
C) “Get Started with an Ebook”
D) “Click Here! Free Ebook!

According to best practices, which of the following headlines should be used on this landing page?
Fifth Season wants to create a new content offer. Which of the following is the BEST example of an Awareness stage offer that targets their buyer persona Adventurous Amy?
You’re trying to add an additional call-to-action to this page. All of the following offers are the next logical step EXCEPT:
After looking over this blog post, Ron, tells you to take another look at the title you’ve chosen. Which of the following titles would be BEST suited to attract Adventurous Amy to the Fifth Season blog?
Which segment of your contact database should you send this email to?
Why would use a dropdown select field instead of a multi-line text field when asking for travel budget?
Which of the following would be the MOST appropriate call-to-action to place at the bottom of this blog post?
True or False: You’re going to be working the Fifth Season booth at an outdoor adventure and travel expo. Your co-worker Jerry is going to set up a laptop so that you can capture new leads on it. Jerry needs to turn off cookie tracking on the form in order for this to work properly.

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