Your boss wants you to blog primarily about your company, its services and various corporate events. What is your response?
A) That’s a good idea – we want to attract the most qualified visitors with our posts, so we should help people understand our business. If we write about ourselves, they’ll be more likely to p
B) That’s not a good idea – we’re trying to attract new visitors with our posts, people who haven’t yet heard of our company. If we write about ourselves, they won’t find us in their