You work for a company that manufactures prescription eyeglasses and want to create a piece of content for your buyer persona. Your buyer persona is someone that already has glasses, but it’s important for them to make sure their prescription is up-to-date while also being stylish. Which would be an effective Awareness stage offers for getting this persona’s attention?
A) A case study on how your company helped consumers find their perfect pair of eyeglasses
B) A webinar that covers this year’s eyeglass trends and the new styles your company will be releasing
C) A checklist on how to determine if it’s time to get a new pair of eyeglasses
D) A guide on how to find the right eye doctor