You have to explain to your boss why she should care about optimizing your company’s website. What do you say?
A) We want to get more traffic to our site from search engines like Google
B) We need a website face lift. Our site is not visually appealing and it does not focus on the right keywords
C) It helps us get to the first page of search results. No one looks past that page anyway
D) It helps us get people to our site and lays out a clear path for them to accomplish what we’d like them to do on our pages