You find that some of your leads are not getting any follow up, while others are getting too many emails from both their sales rep AND your marketing team. Which of the following is most likely to be the cause?
A) Sales reps do not have the tools to prioritize their leads.
B) You have very few marketing qualified leads to email.
C) You don’t have enough content for each stage of the buyer’s journey.
D) You have not defined the lead handoff process from marketing to sales.