Which of the following phrases should Fifth Season monitor on Twitter to find their buyer persona Adventurous Amy?
A) “Affordable Family Vacations”
B) “Affordable Places to Travel”
C) “Places to travel”
D) “Best places to vacation”
B) “Affordable Places to Travel”
C) “Places to travel”
D) “Best places to vacation”
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- After conducting your buyer persona research, you’ve put together the first draft of the complete persona, Adventurous Amy. You show the story to your co-worker April. She reads through it and says, “Why do we care that she reads review sites like Yelp when she’s going out to dinner? Is Yelp now part of our inbound strategy?” Which of the following is the BEST reason for including this detail in Adventurous Amy’s buyer persona story?
- Which form field should you add in order to segment your two buyer personas, Business Beth and Adventurous Amy?
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- After looking over this blog post, Ron, tells you to take another look at the title you’ve chosen. Which of the following titles would be BEST suited to attract Adventurous Amy to the Fifth Season blog?
- Tom is a social media manager at Fifth Season and interested in using HubSpot’s Social Monitoring tool to monitor mentions of Fifth Season’s competitors on social media. What stream should Tom create?
- Fifth Season just announced a new service. They would like to know how customers feel about it. What is the best way that they can use HubSpot’s Social Monitoring tool to obtain feedback about the service?
- Your co-worker Leslie did a recent audit of your company website and realized you need more Consideration stage content. Which of the following titles best fits the Consideration stage of the Buyer’s Journey?