True or false? A higher open rate will result in a higher click-through rate.
A) False: A higher open rate will result in a lower click rate.
B) False: A higher open rate means more people will see your email, but they might not click.
C) True: A higher open rate means more people will see your email and click.
D) True: A higher open rate automatically means you sent your email to more engaged people who will also click.
More info: True or false? A higher open rate will result in a higher click-through rate.