Google Mobile Advertising Exam Answers
This exam covers basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
80% passing score
Validity period of 12 months
1.) Which of the following is NOT true about an app URL scheme?
2.) 50% of purchase–related conversions happened within ______ of the mobile searches that initiated them.
3.) Select the one way NOT to track app conversions.
4.) Which of the following is incorrect about AdWords cross–device conversions?
5.) App remarketing allows you to target people who:
6.) iOS app conversion tracking cannot be set up using:
7.) If your campaign is running on the Display Network, your ads:
8.) Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?
9.) The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.
10.) Which of the following is a way for an advertiser to monetize their app?
11.) The Mobile App Analytics Acquisition reports give you data about:
12.) You can use a mobile specific display URL to:
13.) With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.
14.) Admob is ____.
15.) Auto exclusions allow:
16.) The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.
17.) The conversion optimizer for apps allows:
18.) Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?
19.) What is a lightbox ad?
20.) Viewable impressions:
21.) What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?
22.) An advertiser would NOT use AdWords’ mobile offering to:
23.) Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.
24.) Showrooming refers to:
25.) An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.
26.) The two types of conversions for YouTube on mobile are:
27.) Showing your ads on top of the mobile page in search results is beneficial because:
28.) In AdWords, you can create and manage video campaigns targeting mobile devices by using ___.
29.) To track conversions in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:
30.) To find the right mobile bid, you would calculate:
31.) How do upgraded URLs help advertisers with 3rd party conversion tracking?
32.) Where can app ads run?
33.) The Mobile App Analytics Behavior reports give you data about:
34.) Which of the following is true about mobile optimized sites?
35.) Setting up Mobile App Analytics requires:
36.) When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.
37.) A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.
38.) iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?
39.) Usage data allows advertisers to:
40.) Automatic bidding is ideal for advertisers who:
41.) What time of day does mobile usage generally peak?
42.) Which of the following is true about apps?
43.) Which of the following is NOT a type of mobile ad extension?
44.) According to a Nielsen study, what percentage of purchase–related conversions happened within an hour of the mobile searches that initiated them?
45.) When you use a flexible bid strategy, it will automatically optimize your bids based on:
46.) What is an app install ad?
47.) If you want to reach certain categories of apps with in–app display ads, or if you know the apps you want to target, you should:
48.) A ______ specifies a location in an app that corresponds to the content you’d like to show.
49.) For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?
50.) Deep–linking allows:
51.) Sitelink extensions:
52.) Third–party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.
53.) To understand the full value of mobile, you must take into account:
54.) _______ are a type of ad format that show extra information about your business.
55.) The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:
56.) Many successful mobile sites have large “touch targets” for clicking that take into account ______.
57.) With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
58.) ________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.
59.) Which of the following is true about apps?
60.) Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?
61.) To re–engage users with an app, use the following strategies:
62.) An advertiser with stores throughout the country could use Location Extension Targeting to:
63.) App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.
64.) When should an advertiser use an app extension instead of an app promotion ad?
65.) What is an app engagement ad?
66.) A(n) ____ gives your app users the ability to open your app directly from other apps by clicking a link.
67.) Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.
68.) With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:
69.) Which is a benefit of using server–to–server app conversion tracking over an SDK?
70.) The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT: