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GOOGLE ANALYTICS

What will happen if you install the same default tracking code on pages with different domains?

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What will happen if you install the same default tracking code on pages with different domains?

 

Analytics will alert you about duplicate data collection

Analytics will not associate these users and sessions with any domain

Analytics will associate these users and sessions with a single domain

Analytics will associate these users and sessions with their respective domains

 

Explanation:

 

Domains and directories

One of the first things you should know about when using and configuring Analytics is how the domain of the web property you are tracking is defined as a “site” for the purposes of viewing your reports. The default setup of the tracking code is designed to make it easy for you to track traffic to a single domain or subdomain (e.g. a single website URL) that does not share user data with other domains or sub-domains.

 

For example, if your pet store URL is dogs.example.com and you install the tracking code with its web property ID on those pages, tracking is automatically set up to track user data only for this single URL. In a similar way, if you own the primary domain, such as www.example.com, and you install tracking for all pages on this site, user and referral traffic is recorded separately for www.example.com.

Read more here: https://support.google.com/analytics/answer/6205202?hl=en

 

Missing tracking code notification

Diagnostics makes regular, periodic evaluations of your Analytics implementation, and provides notifications as a gentle reminder of how to keep Analytics tuned to ensure the best data, performance, and analysis.

Analytics regularly attempts to find pages on a website that do not have properly installed tracking code. The system looks at results of the Google-search crawl on websites associated with Analytics accounts. A subset of those pages are crawled with JavaScript enabled, and the execution results are examined to confirm the expected hits would have been sent. Note that the hits are not actually sent to Analytics and therefore do not inflate your traffic numbers.

Read more here: https://support.google.com/analytics/answer/7030884?hl=en

 

Google Analytics Certification Test Questions & Answers with Explanations

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Google Analytics Certification Test Questions & Answers with Explanations

 

 

  1. You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?A) secondary dimensions

B) Real-Time

  1. Annotations
  2. Intelligence

 

 

 

2) You can combine a metric X with a dimension Y in Google Analytics

 

If X and Y have the same scope

  1. If X and Y have been precalculated together in an aggregate table
  2. If X and Y are in the same channel grouping
  3. If X and Y have the same campaign
  4. as long as sampling is not required

 

  1. Which of the following reports allows you to identify the terms visitors use to conduct searches within your site? Select all that apply.

A) Site Search report

  1. Search Engine Optimization report
  2. Affinity Categories
  3. Keyword report
  4. Which of the following are dimensions?
  5. Conversion Rate
  6. % New Sessions

C) Region

  1. D) Bounce rate

 

  1. Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

A) one account, two properties, two views

  1. one account, one property, one view
  2. one account, no properties, two views
  3. one account, one property, no views

 

  1. Which of the following would be most useful for ranking pages according to revenue contribution?

A) Page Value

  1. Margin
  2. Revenue
  3. ROI
  4. Bounce Rate

Note: Page Value is the average value for a page that a user visited before landing on the goal page or completing an Ecommerce transaction (or both). This value is intended to give you an idea of which page in your site contributed more to your site’s revenue.

  1. If a paid keyword has an Assisted/Last Click or Direct Conversion Value of .5, which of the following is true?

A) none of these answers

  1. The keyword played an assist role in exactly five conversions
  2. The keyword played an assist role in exactly one conversion
  3. The keyword played an assist role less often than it played a last click role

 

  1. What is the hierarchy of the Google Analytics Data Model?

A) Users > Sessions > Interactions

  1. Sessions > Visitors > Interactions
  2. Sessions > Users > Interactions D) Interactions > Users > Sessions

 

  1. You can adjust the report sample size in Google Analytics by
  2. A) adjusting the session timeout control

B) adjusting a control in the reporting interface

  1. adding a segment to your report
  2. any of these actions will adjust the sample size

 

  1. Google Analytics can recognize returning users
  2. Google Analytics cannot recognize returning users on any device
  3. on websites only

C) on websites, IOS mobile apps, Android mobile apps

  1. D) on websites, Android mobile apps

 

  1. Which of the following are “hit” types tracked by Google Analytics
  2. transactions
  3. pageviews

C) all of these answers are correct

  1. D) events

 

  1. Which of the following would you use to send data from a website to Google Analytics?
  2. none of these would be appropriate
  3. Campaign Tracking parameter

C) Javascript tracking code

  1. D) Google Analytics mobile SDK

 

  1. Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online.

Which of the following represent a micro conversion for your site?

  1. A) All of these are micro conversions for this site

B) use of the “customize your watch” tool

  1. a view of the home page
  2. an offline sale
  3. an online sale

 

  1. Which of the following are examples of sources?
  2. A) com

B) All of these are possible Sources

  1. google.com
  2. (direct)
  3. google

 

  1. Which of the following could be measured by defining a goal in Google Analytics?

A) All of these could be measured by defining a goal in Google Analytics

  1. the percentage of visits that result in a site registration
  2. the percentage of visits during which visitors spent at least two minutes on the site
  3. the percentage of visits that contain only one page view
  4. conversion rate

 

  1. Which of the following would be valid segments to consider using to analyze traffic patterns in your data?
  2. A) traffic by marketing channel

B) All of these answers are correct

  1. traffic by device category
  2. traffic by geography
  3. traffic by time of day

 

  1. Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?
  2. JavaScript tracking code
  3. Google Analytics mobile SDK
  4. any of these would be appropriate

D) Measurement Protocol

  1. E) Campaign Tracking Parameter

 

  1. In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?
  2. A) Users typically spend less than 2 minutes on each page of your site

B) The average length of videos on your site is 35 minutes

  1. The default session timeout length is set dynamically by Google Analytics and you cannot change it
  2. You need to start collecting Real-Time data

 

  1. Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?
  2. Browser
  3. Device Category
  4. Language

D) All of these dimensions

  1. E) None of these dimensions

 

  1. You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?

A) Data Import

  1. Custom Reports
  2. Analytics Intelligence
  3. Annotations
  4. Segments

 

  1. Which of the following is not a default Medium in Google Analytics?
  2. cpc
  3. referral
  4. email

D) All of these are default Mediums

  1. E) organic

 

  1. You have found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to
  2. First Interaction attribution model
  3. Last Click attribution model
  4. Position Based attribution model

D) All answers are correct

  1. E) Linear attribution model

 

  1. It is important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publis
  2. collecting user information for sales teams to connect with potential leads
  3. selling products or services

C) encourage engagement and frequent visitation

  1. D) all these options are equally relevant as business objectives for content publishers.

 

  1. The demographics and interest category information in Google Analytics comes from
  2. information that you upload from your CRM
  3. Google Tag Manager

C) the DoubleClick third-party cookie

  1. survey data filled out by users
  2. the AdWords first-party cookie

 

Note: Demographics and Interests data comes from the third-party DoubleClick cookie (for web traffic) and from anonymous identifiers for mobile apps (i.e., Advertising ID for Android and IDFA for iOS). Neither analytics.js nor ga.js collects Demographics and Interests data.

  1. Which of the following are examples of sources? Select all that apply.

A) Google B) Example.com

  1. Email
  2. Search
  3. Display

 

  1. Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
  2. Linear model
  3. Last Non-Direct Click model

C) First Interaction model

  1. D) Last Interaction Model

 

  1. Which of the following Behavior metrics shows the number of sessions that included a view of a page?
  2. A) Bounce Rate

B) Unique Pageviews

  1. Unique Visits
  2. Pageviews

 

  1. Which of the following are examples of mediums? Select all that apply.
  2. A) com

B) Email

  1. Conversion
  2. Google

 

  1. Which of the following most accurately describes the concept of attribution in digital analytics?

A) assigning credit for conversions

  1. B) determining a traffic source

 

determining a user’s device D) calculating cost per click

 

 

 

 

  1. What is the first step of analytics planning?
  2. A) Create your implementation plan

B) Define your overall measurement plan and business objectives

  1. Document your technical infrastructure
  2. Implement Google Analytics

 

  1. You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?
  2. Acquisition
  3. Conversion

C) Audience

  1. D) Admin
  2. Which of the following are true about segmentation? Check all that apply.
    1. Segmentation allows you to combine data from multiple web properties in your reports.
    2. Segmentation is a technique that should only be used by experienced analysts.
    3. Segmentation can help you find the underlying causes of changes to your aggregate data.
    4. Segmentation allows you to isolate and analyze subsets of your data.

 

  1. You should add Analytics tracking code to your site ______.

A) after implementation planning

  1. when it is convenient for your IT team
  2. before documenting your business objectives
  3. during measurement planning

 

  1. Which of the following are possible uses of views within a single Google Analytics account?

select all that apply

  1. to track domains that belong to another account
  2. to limit a users access to a subset of data C) to look more closely at traffic to a specific part of a site (a page or selection of pages) D) to look more closely at traffic to a specific subdomain

 

  1. Specifying a goal value allows Google Analytics to calculate _____ (select all that apply)

A) Average Order Value B) Goal Revenue

  1. C) Ecommerce Revenue

 

Revenue per Click

  1. E) Bounce Rate

 

  1. Which of the following is a valid tagged custom campaign (select all that apply)
  2. A) example.com?utm_medium=cpc&utm_source=mysearch&utm_campaignspring&utm_term=backpacks

B) www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsl etter1&utm_content=a1 C) www.example.com?utm_medium=email&utm_source=newsletter1&utm_campai gn=spring D) www.example.com?utm_medium=referral&utm_source=example&utm_campaig n=winter

 

  1. Which of the following metrics allow you to assess Adwords campaign profitability. (Select all that apply.)
  2. ROI
  3. CPM
  4. CTR
  5. Margin

E) Revenue per click

 

  1. Digital analytics is:
    1. The analysis of qualitative data from your business
    2. The analysis of data from your business and the competition
    3. The analysis of quantitative data from your business
    4. A process of continual improvement of the online experience E) All of the above

 

  1. Your Multi-Channel funnel reports have no data, what is the most likely reason?
    1. You have not enabled demographic data
    2. You are not using Content Experiments

C) You have not implemented goals or commerce

  1. You are not using Google Tag Manager
  2. You have not set up Goal Funnels

 

  1. You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most
  2. A) Impressions

B) Assisted Conversions

  1. Bounce Rate
  2. Clicks

Visits

 

  1. Which of the following is an example of adding internal context to your data?
    1. Using your site’s historical monthly visits data to set a future monthly visits target.
    2. Using third party data for your competition to set targets for your own site performance.
    3. Using a monthly visits benchmark from your industry as a whole to set targets for your own site performance.

 

  1. Which of the flowing are valid scopes for dimensions? A) User level, session level, hit level, product level
    1. Campaign level, session level,hit leve
    2. Session level, hit level
    3. User level, campaign level, session level, hit level

 

  1. Which of the following is a session level interaction?
    1. Pageview
    2. Social interaction

C) Ecommerce transaction

  1. D) Event

 

  1. You can adjust sample size in Google Analytics by A) any of these actions will adjust the sample size
  2. B) adjusting the session timeout control

C) adjusting a control in the reporting interface

  1. D) adding a segment to your report

 

  1. In which of the following circumstances would you want to increase the default session timeout length in Google Analytics
  1. A typical session on your site involves filling out at least 3 forms
  2. The average article on your site takes 4 minutes to read

C) The average length of videos on our site is 35 minutes

  1. The default session timeout length is set dynamically by Google Analytics and you cannot change it
  2. The games on our site are highly interactive
  3. You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to
  4. A) Custom Reports

B) Dimension Widening

  1. Annotations
  2. Segments

 

 

  1. Analytics Intelligence

 

  1. Setting up goals allows you to see ______. Select all that apply.

A) conversion rates

  1. bounce rate
  2. a list of transactions

D) conversion paths

  1. E) commerce revenue

 

  1. Which of the following technologies on your site influence how you implement Analytics? Select all that apply.

A) query string parameters B) responsive web design C) server redirects D) Flash and AJAX events

 

  1. Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

A) First Interaction (Click) Conversions

  1. Conversion Rate
  2. Assisted Conversion Value
  3. none of these metrics

 

  1. Which of the following are advantages of implementing Google Tag Manager? Select all that apply.
    1. You can add non-Google tags to your site without editing site code
    2. All answers are correct
    3. You can add Google Analytics tags to your site without editing site code
    4. You can change configuration values in your mobile app without rebuilding a new binary
    5. You can add AdWords tags to your site without editing code

 

  1. Using filters, you can:
    1. exclude data from a view
    2. All answers are correct
    3. change how the data looks in your reports
    4. include data in a view

 

  1. You want to explore traffic metrics by gender and age. Which of the following sections in Analytics will be most useful?
    1. Conversion

B) Audience

  1. Acquisition

 

  1. Behavior
  2. Admin

 

  1. Which of the following is not a standard campaign parameter?
  2. utm_content
  3. utm_source

C) utm_adgroup

  1. D) utm_campaign

 

  1. Which of the following are metrics? Select all that apply.
  2. A) City

B) % New Visits

  1. Pageviews
  2. Browser

 

  1. Your commerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site? Select all that apply.
  2. an exit from a product page
  3. an exit from your homepage

C) use of the “customize your watch” tool

  1. D) an online sale

 

  1. What is the purpose of the URL builder?
  2. to optimize landing pages
  3. to generate the URL tracking parameters that need to be appended to an organic search result

C) to generate a URL with tracking parameters

  1. D) using the URL builder is required in order to track AdWords visits

 

  1. If a paid keyword has an Assisted/Last Click or Direct Conversions value of .5, which of the following is true?
  2. The keyword played an assist role in exactly one conversion
  3. The keyword played an assist role in exactly five conversions

C) The keyword played an assist role less often that it played a last click role

  1. D) none of these answers
  2. True or False: The order in which filters appears in your view settings matters. A) False. Filters are not necessarily executed in the order which they appear

B) True. Filters are executed in the order which they appear

 

  1. You want to measure the percentage of sessions during which the user clicks a “product details” button. Which of the following would you need to do in order to see this information?
  2. A) set up a “product details” button in the commerce JavaScript

 

track the button with an event and set up an event goal

  1. enable the button as a KPI and set up a dashboard
  2. track the button as a page view and look at the Events Overview E) none of these options will work

 

  1. To calculate ROI correctly, Google Analytics needs Select all that apply.

A) Operating Cost and Revenue

  1. Interest Rate and Margin
  2. Cost

 

  1. Which of the following questions can be answered using the goal flow report?.
  2. Do visitors usually start my conversions process from the first step or somewhere in the middle?
  3. Are there any steps in my conversion process that do not perform well on mobile devices compared to desktop devices?
  4. Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?

D) All Answers are Correct

  1. E) Are there a lot of unexpected exits from a step in the middle of my conversion funnel?

 

  1. When do the Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?
  2. when encrypted
  3. in custom campaigns only

C) never

 

  1. When configuring a goal, why is it useful to assign a goal value?
  2. to determine the popularity of each of your pages
  3. to determine the conversion rate
  4. to calculate ecommerce metrics

D) to attribute monetary value to non-ecommerce conversions

 

  1. Which of the following are possible uses of filters? Select all that apply.
  2. replace complicated page URLs with readable text strings
  3. exclude visits from a particular IP address
  4. report on only a subdomain or directory
  5. include only traffic coming from a particular campaign

E) All Answers are Correct

 

  1. A macro conversion:
  2. always occurs prior to a micro conversion
  3. is your highest converting campaign

occurs when someone completes an action that is important to your business

  1. D) is a large revenue sale that that is directly attributable to a display campaign

 

  1. Which of the following would be most useful for optimizing landing pages?

A) Bounce Rate

  1. Visits
  2. Pageviews
  3. Unique Visits

 

  1. Which of the following are tracked by Site Speed reports? Select all that apply.
  2. page-load time for a sample of page views on your site
  3. how quickly the browser parses a page and makes it available for user interaction

C) All answers are correct

  1. button click response time
  2. how quickly images load

 

  1. Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?
  2. A) Annotations

B) Real-Time

  1. secondary dimensions
  2. Analytics Intelligence

 

  1. Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match

Type of “Begins With”. Which of the following URLs will count as goals? Select

  1. A) example.com/thankyou/receipt.php B) www.example.com/thankyou.php
  2. example.com/receipt/thankyou.php
  3. example.com/thankyou.html

E) All answers are correct

 

  1. Which of the following would help you to determine the conversion value of a paid keyword?
  2. A) CPM

B) Multi-Channel Funnels

  1. CTR
  2. Real-Time
  3. none of these answers

 

  1. Which of the following are examples of channels? Select all that apply.
  2. Audience
  3. Display C) Email

Conversion

E) Organic Search

 

Note:  there are 8 default channels in Google Analytics. These are, Direct, Organic Search, Referral, Email, Paid Search, Other Advertising, Social and Display.

 

  1. You want to know whenever weekly revenue for your “spring sale” campaign increases or decreases by an unusual amount. Which of the following would be most useful? A) Annotations
  2. B) secondary dimensions

C) Intelligence

  1. D) Real-Time
  2. Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

A) Ecommerce Conversion Rate

  1. Visits
  2. Bounce Rate
  3. Page Value
  4. Pages/Visit

 

  1. Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

A) one account, two properties, two views

  1. one account, one property, one view because you cannot use Google Analytics to track a mobile app
  2. one account, one property, no views
  3. one account, one property, two views

 

  1. You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?
  2. Intelligence
  3. Annotations

C) Events

  1. D) Real-Time

 

  1. Which of the following are measures of traffic volume?
  2. Bounce Rate
  3. Margin

C) Visits

  1. D) Time on Site

 

  1. Which of the following metrics shows the number of times your ads were displayed?

 

  1. CTR
  2. Clicks

C) Impressions

  1. Visits
  2. Pageviews

 

  1. Which of the following could be measured by defining a goal in Google Analytics? Select all that apply
  2. the percentage of visits that contain only one pageview
  3. the percentage of visits that result in a site registration

C) All answers are correct

  1. D) the percentage of visits during which visitors spent at least two minutes on the site

 

  1. Which Analytics tracking technology would you use to collect how users interact with a webconnected ticket kiosk?

A) The Measurement Protocol

  1. Software Development Kit
  2. JavaScript Tracking Code
  3. HTML

 

  1. During data processing, Google Analytics: (select all that apply)
  2. transforms your raw data from collection according to your configuration settings
  3. aggregates your data into database tables
  4. imports data from other sources you have defined, like Google AdWords or Webmaster Tools
  5. organizes hits into sessions

E) All answers are correct

 

  1. A session in Google Analytics consists of:
  2. the reports generated by users over a specific period of time
  3. interactions or hits from a specific user for all time

C) interactions or hits from a specific user over a defined period of time

  1. D) a group of users getting together in person to discuss Analytics

 

  1. How can you add data to Google Analytics from other sources? (select all that apply) A) By linking your AdWords account to Google Analytics to import your advertising data
  2. B) By downloading your data from Webmaster Tools and manually importing it into Google Analytics

C) All answers are correct

  1. D) By using Cost Data Upload to import click and cost data from your non-AdWords advertising campaigns

 

  1. When does Google Analytics sample data for reporting?
  2. When the data you request has already been calculated in the aggregate tables
  3. When the report is pulled at the end of the high traffic week

C) When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits

  1. D) When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a small number of visits

 

  1. You have discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean

A) Have your account administrator configure a Filter that excludes internal traffic from being included in your report views

  1. Have your site developers create a new version of your website for internal users only that does not have the tracking code
  2. Have your account administrator reprocess the data in your account to exclude internal users
  3. There is not a way to prevent the internal traffic from showing in your reports.

 

  1. You have discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)

A) A filter applied during processing was configured to remove Product pages data from your reports B) The data for the Product pages was not collected because tracking code was not placed on those pages of the site

  1. Google Analytics does not collect data from eCommerce sites
  2. During processing Google Analytics sampled out the Product pages from your reports
  3. For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?
    1. Adjust the session timeout length to be greater than 45 minutes so that the session does not automatically timeout while a user is watching a long video on the site
    2. Add a Goal that tracks when a user lands on your site homepage
    3. Add a Filter to exclude users who do not watch a video on your site
    4. Create a Content Grouping that groups together all of your video pages in your reports

 

  1. How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis? (select all that apply)

A) Use the Google Analytics reporting APIs to automatically send data to a dashboard application you create

  1. Use the Google Analytics JavaScript tracking code to send data straight into a spreadsheet
  2. It is not possible to create a dashboard using Google Analytics data

D) Create a dashboard directly in the Google Analytics user interface and share it with your team

 

  1. Which of the following Channels is part of the Default Channel Grouping? Select all that apply.
  2. Direct
  3. Social
  4. Organic
  5. Display

E) All answers are correct

 

  1. Why is it important that you maintain one unfiltered view when using filters with your Analytics account?
  2. Without one unfiltered view, you will not be able to use a filter for multiple views
  3. There is no reason to maintain an unfiltered view

C) An unfiltered view ensures that the original data can always be accessed

  1. D) You will need to configure your goals in the unfiltered view
  2. You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?
  3. A) Create a new web property and add the new tracking code to the pages on the subdirectory

B) Create a duplicate view and add a filter: Select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory

  1. Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
  2. Create a new view and apply an advanced filter that deletes pages outside of the subdirectory

 

  1. A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
  2. A) The visitor’s session expires after 5 minutes of inactivity

B) The visitor’s session expires after 30 minutes of inactivity

  1. The visitor’s session expires once the visitor has exited your site
  2. Google Analytics does not keep track of sessions by default

 

  1. In the Linear Attribution Model?
  2. the last touchpoint receives 100% of the credit for the conversion
  3. the touch points closest in time to the conversion get most of the credit

C) each touchpoint in the conversion path shares equal credit for the conversion

  1. D) the first touchpoint receives 100% of the credit for the conversion

 

Note: An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Google Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions. In contrast, the First Interaction model assigns 100% credit to touchpoints that initiate conversion paths.

 

  1. Which of the following is true of ROI?
  2. A) If Cost is $5 and Revenue is $5, your ROI is 20%

B) If Cost is $5 and Revenue is $5, your ROI is 0%

  1. If Cost is $5 and Revenue is $5, your ROI is 50%
  2. If Cost is $5 and Revenue is $5, your ROI is 100%
  3. None of these answers are true of ROI

 

  1. Which of the following are dimensions?

A) Screen resolution and Region

  1. B) Bounce rate and % new visits

 

  1. You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, what do you do with the existing Google Analytics tracking code?
  2. A) remove the existing Google Analytics tracking code from the site

B) update the Google Analytics tracking code with analytics.js

  1. make sure that the existing Google Analytics tracking code is placed after the opening tag
  2. replace the account ID in the existing Google Analytics tracking code with the container ID

 

  1. Which of the following would you use to set up a custom alert?
    1. Real-Time
    2. Conversion
    3. Content
    4. Intelligence

 

  1. In order to set up commerce tracking, you need to _____. Select all that apply
    1. Add commerce tracking JavaScript to your receipt page or “transaction complete” page
    2. Add an commerce campaign variable to your URLs

C) enable ecommerce tracking in at least one of the views for a property

  1. D) have linked an AdWords account with your Google Analytics account

 

  1. Generally, the recommended best practice is to set up one Google Tag Manager Account
  1. for every Analytics view
  2. for every site you want to track

C) for your company

  1. D) for every person who will have access to Analytics

 

  1. You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?
  2. set up Real-Time reporting
  3. set up a custom report

C) set up an event goal

  1. D) set up a dashboard

 

  1. Which of the following would prevent URL destination goal conversions from being recorded? Select all that apply
    1. The match type in the goal definition is incorrect
    2. The tracking code is missing from the conversion page
    3. No URL destination goals have been defined
    4. There was a misspelling in the URL of the goal definition E) All answers are correct

 

  1. Which of the following technologies or features can be used to add data to Google

Analytics? Select all that apply

  1. Real-Time
  2. Dimension Widening
  3. Intelligence

D) Measurement Protocol E) Cost Data Import

 

  1. Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic Report”? Select all that apply
  1. utm_term
  2. utm_medium
  3. utm_content

D) utm_source E) utm_campaign

 

Though, all variables are used but selected three variables are mandatory.

 

  1. Which of the following would you use to exclude rows with fewer than 10 visits?

A) table filter

  1. primary dimension
  2. table sort
  3. pivot table

 

  1. Which of the following suggest a poorly performing landing page?
  2. Bounce Rate < 90%
  3. % New Visits < 90%
  4. % New Visits > 90%

D) Bounce Rate > 90%

  1. E) None of these answers

 

  1. Which of the following represents a macro conversion for an commerce site?

A) a completed sales transaction

  1. receiving product inquiry
  2. all of the above
  3. a click on a “buy” button
  4. collecting a lead

 

  1. The URL for the homepage of your site is example.com/index. You would like this to appear as “/home” in your Pages report. How can this be achieved?
  2. A) Use a Search and Replace custom filter on the Request URI field where Search String is

“www.example.com/index” and Replace String is www.example.com/home

B) Use a Search and Replace custom filter on the Request URI field where Search String is “/index” and Replace String is “/home”

 

  1. True or False: When you share a link to a custom report, you share the data in the report?

A) False. Sharing link to a custom report only shares a template for the report

  1. B) Sharing a link to a custom report shares the data in the report

 

  1. Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?
  2. A) Top Conversion Paths

B) Time Lag

  1. Assisted/Last Interaction Conversions
  2. Conversion Value
  3. Path Length

 

  1. Which of the following should you NOT collect with the Google Analytics commerce JavaScript? Select all that apply
  2. purchase amount
  3. product SKU(s)
  4. billing city

D) credit card number

  1. E) tax amount

 

  1. You want to see conversion rates for Windows visits coming from London. Which of the following would you need to select?
  2. City, and Goal Conversion Rate as a secondary dimension
  3. Goal Conversion Rate, and City as a secondary dimension

C) Operating System, and City as a secondary dimension

  1. D) any one of these options

 

  1. You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?

A) Destination URL

  1. Ad Group
  2. Campaign
  3. Placements
  4. Keyword

 

  1. For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions. Select all that apply.

A) Source B) Medium C) Ad Content D) Campaign

  1. Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?
  2. 50%
  3. 33%

C) 100% D) 0%

  1. E) 200%

 

  1. Which of the following reporting dimensions would be useful to reference if you were rebuilding a website?
  2. None of these dimensions
  3. Browser

C) All of these dimensions

  1. Language
  2. Screen Colors

 

  1. Which of the following would be valid segments to consider when looking at data. Select all that apply.
  2. traffic by device
  3. traffic by marketing channel
  4. traffic by time of day
  5. traffic by geography

E) All answers are correct

 

  1. Which two metrics below would be the best KPIs for measuring the performance of an commerce business? Select two.

A) average order value and recenue

  1. bounce rate
  2. pageviews
  3. Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?
  4. Destination URLs
  5. Campaigns

C) Day Parts (Hour of Day)

  1. Placements
  2. AdWords Keywords

 

  1. You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?

A) Behavior

  1. Search
  2. Acquisition
  3. Conversion
  4. Audience

 

  1. You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?
    1. 5 B) 0 C) 1
    2. D) 2

 

  1. Which of the following is NOT a standard Google Analytics campaign variable?
    1. utm_source
    2. utm_term

C) utm_adgroup

  1. D) utm_content

 

  1. What should always be the first step of creating a measurement plan?
  2. A) Setting up Google Analytics goals

B) Defining your overall business objective

  1. Determining what segments you want to use for analysis
  2. Choosing the KPIs that you will use to assess your performance E) Outlining your digital strategies and tactics

 

  1. True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics.
    1. You must set up your goals once you identify the KPIs you want to track.
    2. No additional implementation is required since Goals are tracked automatically.

 

 

  1. By default, when does a users session (or visit) end according to Google Analytics?
    1. After 30 minutes, regardless of how active the user is on your website B) The session ends once the user is inactive for 30 minutes or more
    2. C) The session ends once the user opens another window in the browser D) Immediately when the user closes the browser

 

  1. What are the four main components of the Google Analytics platform? (select all that apply)

A) Collection >> Configuration >> Processing >> Reporting

  1. Continuation >> Collection >> Processing >> Reporting
  2. Continuation >> Progressing >> Progressing >> Configuration
  3. Progressing >> Recollection >> Collection >> Configuration

 

  1. Channel X has an Assisted/Last Interaction Conversions value of exactly 1. Which of the following is true?
  2. Channel X is always the last click before conversions
  3. Channel X always initiates conversion

C) Channel X equally initiates and assists conversions

  1. D) None of these is true

 

  1. Which of the following would you use to show two date ranges on the same graph?
  2. A) pivot table

B) date comparison

  1. motion chart
  2. secondary dimension
  3. plot rows

 

  1. Which of the following metrics would be useful in showing you whether a keyword is part of a conversion path?
  2. A) Impressions

B) Assisted Conversions

 

  1. Visits
  2. Clicks
  3. Bounce Rate

 

  1. Adding filters to a view in Google Analytics allows you to
  • exclude visits from a particular IP address
  • replace complicated page URLs with readable text strings
  • modify historical data

    A and B only

    A, B, and C

 

  1. What is an attribution model in Google Analytics?

 

  • the set of rules that determine which AdWords ads are credited with a conversion
  • the set of rules for assigning sessions to new vs returning users

    the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths

   the set of rules for assigning specific interest categories

 

  1. Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?
  • First Interaction model
  • Last Interaction model

    Last Non-Direct Click model

    Linear model

 

 

  1. Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
  • You can create your own custom channel grouping in addition to the default MCF Channel grouping.
  • The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
  • When you share a Custom Channel Grouping, only the configuration information is shared. You data remain private.
  • All of these statements are true.

 

 

  1. Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

Traffic type

Language

    Device Category

    B and C only

    A, B, and C

 

  1. Google Analytics can collect behavioral data from which systems?
  • E-commerce platforms
  • Mobile Applications
  • Online point-of-sales system
  • A and B only

    A, B, and C

 

  1. Auto-tagging is a feature that is used with which type of traffic?

    Any search engine traffic that is not from Google

    AdWords Campaign traffic

  • Website referrals
  • Social media referrals

 

  1. Google Analytics can identify that two sessions are from the same user if

   the sessions happen in the same browser on the same device

  • the sessions happen on the same day
  • the sessions happen in the same browser
  • the sessions occur within 30 minutes of each other

 

  1. When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

 

  • changing the sampling rate in your view settings
  • adjusting the session timeout control

   adjusting a control in the reporting interface for greater or less precision    You cannot adjust the sample data

 

 

  1. Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

 

  • Segments are filters that permanently change your data.
  • Segments let you isolate and analyze your data .
  • You can use segments to build custom Remarketing lists.

Segments represent either subsets of sessions or subsets of users.

 

  1. Why can AdWords clicks sometimes differ from Analytics sessions in your reports?
  • some visitors may have javascript disabled
  • some visitors may be blocking cookies
  • clicks and sessions are different metrics

    all of the above

 

  1. What is an assisted conversion?

    When one goal completion leads to another

   When one traffic source results in a later goal completion through another traffic source

  • An AnWords view through conversion
  • When an AdWords visitors returns to the site directly to convert

 

  1. When you create a new Channel Grouping in a view, you can
  • immediately select it in the Acquisition Overview and Channel reports
  • apply it retroactively and see historical data classified by our new channel definitions
  • change how reports display your data, without changing the data itself
  • A and C only

    A,B, and C

 

  1. When should you use manual tagging?
  • You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.
  • You should use manual tagging for any non-AdWords custom campaign.
  • You should use manual tagging to track only AdWords campaigns.

 

  1. Which of the following metrics is available when Site Search tracking is enabled?

 

  • Sessions with Search: The number of sessions that used your site’s search function at least once.
  • Search Exits: The number of searches made immediately before leaving the site.
  • Time after Search: The amount of time users spend on your site after performing a search.
  • Search Refinements: The number of times a user searched again immediately after performing a search.

    All of the above

 

 

  1. The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:
  • pageviews
  • events

transactions A and B only

 

    A,B, and C

 

  1. What reports would you use to determine if you should consider expanding your advertising to new markets?

 

    Location and Language reports

  • Frequency and recency reports
  • Intelligence events
  • Source/Medium report

 

  1. Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
  • Device Category
  • landing page
  • Campaign
  • A and C only

    A, B, and C

 

  1. Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

    Ecommerce reports

    Multi channel funnels reports

  • Interests report
  • Goals reports
  • Campaigns reports

 

  1. What is a benefit of using Google Analytics for Remarketing?

 

  • You can target customers who have previously been to your site with customized creatives.  You can create remarketing lists without making any changes to your existing GA tag.
  • You can create remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period.
  • A and C only

    A, B, and C

 

  1. True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

 

True. With analytics.js you can track across your domain and subdomains with no additional configuration.

    False. You must always set up cross domain tracking in order to track subdomains.

 

 

 

  1. You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

 

  • The tracking code has been altered and is reporting incorrectly
  • There is a new referral source that is directing a lot of new traffic to the site
  • There is unidentified referral traffic that is likely bot traffic
  • New pages or subdomains have been recently indexed in organic search  All of the above

 

 

  1. Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

 

  • Session (metric) + Page (dimension)
  • Bounce rate (metric) / Event Action (dimension)
  • Sessions (metric) / city (dimension)

    All of the above are valid dimension / metric combination

 

 

  1. When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:
    • You are possibly targeting the wrong audience who is not as interested in your product
    • The navigation between the second and third steps of the purchase process could be improved
    • You should consider directing traffic through a different entrance point of your goal  all of the above

 

  1. You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?
    • The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days .
    • You must modify your tracking code to support Smart Goals data collection.
    • You must enable “Smart Goals” in your property settings.

The selected Google Analytics account must have at least 500 sessions over the past 30 days.

 

  1. What is the main purpose of the Mutli-Channel funnel report?

 

  • To show which goals are bringing in the most revenue

    To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site

  • To analyze the funnel steps for multiple goals
  • To see which channels resulted in the highest number of pageviews

 

  1. The User ID feature is commonly used with which of the following website layouts?

 

    Users can create an account on your website and log in on all types of devices

  • Users can navigate between your website and multiple subdomains within one session
  • Users must navigate to a 3rd party shopping cart domain to complete a purchase
  • You have content that displays on another domain through an iFrame

 

 

  1. True or False: When a new view is created, it will show the historical data from the first view you created for the property.

 

  • Any new view will include all historical website data.
  • Views will report data from the day they are created.

 

 

  1. Why would it be useful to assign a value to your goal in Google Analytics?

 

  • Assigning a goal value allows you to track revenue from your conversions.
  • Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.
  • Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.

 

 

  1. How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

 

  • Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
  • Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile

    Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic

 

In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only

 

 

  1. The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

 

  1. A) use Google Tag Manager for your Analytics tracking

B) be able to generate your own unique IDs

  1. create a new Analytics account for User ID reporting
  2. all of the above

 

  1. The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?

    Location

    Campaign medium

  • Device category
  • Interest category

 

  1. What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

 

  • Real Time reporting
  • Segmentation

    View filters

    Multi-channel funnels

 

 

  1. Which of the following is a benefit of using segments in your data analysis?

 

  • You can compare behavior metrics for groups of users like Converters vs non Converters.
  • You can analyze your users and/or their sessions according to single or multi-session conditions.  You can isolate and analyze specific conversion paths using conversion segments.
  • You can permanently modify the data in your view, for example excluding internal or bot traffic.

    A,B, and C only

    A,B,C & D

 

 

  1. You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

 

    1

    5

  • C) 2
  • D) 0

 

 

  1. What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

    View filters

    Advanced Segments

  • Report filters
  • Custom Dimensions

 

 

  1. Which of the following is an advantage of implementing Google Tag Manager?        You can add Google Analytics tags to your site without editing site code.
    • You can add AdWords tags to your site without editing site code.
    • You can add non-Google tags to your site without editing site code.
    • You can change configuration values in your mobile app without rebuilding a new binary.
    • All of these answers are correct.

 

  1. Which Analytics API allows you to access your Google Analytics account configuration data?
    • Core Reporting API
    • Embed API

    Management API

    You cannot access this data with an API

 

  1. What does the Time Lag report indicate?
  • Time lag between goal completions
  • Lag on the load time of the site

    Time lag between the original session and a goal completion

   Time lag between page views in the goal funnel

 

  1. Which dimension is not included in the Adwords reporting section of Google Analytics?
  • Bid adjustment
  • Keyword

    Invalid click

Destination URL

    TrueView Video ad

 

  1. A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
  • Google Analytics does not keep track of sessions by default
  • The visitor’s session expires after 5 minutes of inactivity

    The visitor’s session expires after 30 minutes of inactivity

   The visitor’s session expires once the visitor has exited your site

 

 

  1. You define a Destination URL goal by
  • creating a new dashboard to report only on the goal page
  • adding the conversion ID to the tracking code on the goal page

   editing the view Goals and specifying the request URL of the conversion page        adding the ecommerce code to the goal page

 

 

  1. In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
  • Assisted Conversion Value
  • Conversion Rate

    First Interaction (Click) Conversions

    none of these metrics

 

 

  1. Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
  • Remarketing
  • Interest Categories
  • Demographic reporting
  • B and C only

    A, B, and C

 

 

  1. Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?
  • bounce rate
  • session duration
  • pageviews

    conversion rate

 

  1. True or False: Once a view is deleted it cannot be restored.

 

  • Deleted views cannot be restored at any time.
  • You have 35 days to restore a view after it is deleted.

 

 

  1. What is the URL parameter that autotagging appends to an AdWords destination URL?

 

  • userid=
  • _ga=

    gclid=

  • clickid=
  • utm=

 

 

 

  1. Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

 

  • Custom dimensions
  • Goal tracking

    Data import

    Custom channel groupings

 

 

 

  1. The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

 

  • Goals
  • Segments
  • Custom reports
  • B &amp; C only

    A, B, and C

 

 

 

  1. You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

 

Annotations

    Intelligence Events

  • Real-Time
  • D) Secondary Dimensions
  • E) Advanced Segments

 

 

  1. True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

 

  • True: A session is considered a “bounce” if the user views one page of the site and then leaves.
  • False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.

 

  1. Which report would you use to determine the percent of your site traffic that has already been to your site before?

 

    Behavior – New vs returning report

  • Behavior – Frequency &amp; Recency report
  • Interests – Affinity categories report
  • All traffic – Referrals report
  • Ecommerce – Sales performance report

 

 

  1. The Measurement Protocol is a standard set of rules for collecting and sending hits to Google

Analytics. Using the Measurement Protocol you can

  • send data to Google Analytics from any web-connected device
  • send data to Google Analytics from a kiosk or a point of sale system
  • upload aggregated data tables to Google Analytics

    A and B only

    A, B, and C

 

 

  1. Which of the following is a hit type tracked by Google Analytics?
  • page tracking hit
  • event tracking hit
  • ecommerce tracking hit

    all of these are hit types tracked in Google Analytics

 

 

  1. Which of the following could be measured by defining a goal in Google Analytics?

 

  • the percentage of visits that contain only one page view
  • the percentage of visits that result in a site registration
  • conversion rate
  • the percentage of visits during which visitors spent at least two minutes on the site  All of these could be measured by defining a goal in Google Analytics

 

 

  1. Which of the following would prevent destination goal conversions from being recorded?

 

  • There was a misspelling in the URL of the goal definition.
  • The tracking code is missing from the conversion page.
  • The match type in the goal definition is incorrect.
  • All of these would prevent a destination goal from recording.

 

  1. True or False: The order in which filters appear in your view settings matters.

 

  • Filters are no necessarily executed in the order in which they appear.
  • Filters are executed in the order in which they appear.

 

  1. Which of the following questions can be answered using the goal flow report?

 

  • Do visitors usually start my conversion process from the first step or somewhere in the middle?
  • All of these can be answered using the goal flow report.
  • Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
  • Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
  • Are there a lot of unexpected exits from a step in the middle of my conversion funnel?

 

 

 

  1. Which of the following metrics would most strongly suggest a poorly performing landing page?

 

    Bounce Rate > 90%

  • % New Visits > 90%
  • Session Duration &gt; 5 minutes
  • Bounce Rate < 90%
  • None of these answers

 

 

  1. Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

 

    Last Interaction model

    First Interaction model

  • Linear model
  • Last Non-Direct Click model

 

 

  1. Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

    Visits

    Ecommerce Conversion Rate

  • Page Value
  • Bounce Rate
  • Pages / Visit

 

 

  1. Which of the following is not a required parameter in the URL builder?

 

    Campaign Name

   Campaign Medium 

Campaign Content

  • Campaign Source
  • All of these are required

 

 

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

 

Email traffic will always appear as referral and cannot be tracked separately.

Email is a default medium in Google Analytics and will automatically appear in your reports.

Email traffic can be tracked using manual tagging with UTM parameters

 

Google Analytics Exam Answers Test GAIQ – Korean

By

Google Analytics Exam Answers Test GAIQ – Korean

 

1. Google 애널리틱스에서 필터를 추가하면 무엇을 할 수 있습니까? (Adding filters to a view in Google Analytics allows you to )

[A] 특정 IP 주소에서 유입되는 방문자 제외

[B] 복잡한 페이지 URL을 읽을 수 있는 텍스트 문자열로 변경

[C] 이전 데이터 수정

[D] A와 B만 정답

[E] A, B, C 모두 정답

 

2. 다음 중 Google 애널리틱스 전자상거래 자바스크립트로 수집해서는 안되는 것은 무엇입니까? (Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?)

[A] 제품 SKU

[B] 구매액

[C] 청구도시

[D] 세액

[E] 신용카드 번호

 

3. 다음 중 Google 애널리틱스에서 목표를 정의하면 측정할 수 있는 것은 무엇입니까? (Which of the following could be measured by defining a goal in Google Analytics?)

[A] 방문이 사이트 가입으로 이어진 비율

[B] 방문 후 페이지 조회가 한 번만 발생한 비율

[C] 방문 후 사이트에서 최소 2분 이상 머무른 비율

[D] 모두 정답

4. 다음 중 Google 태그 관리자를 구현할 때의 장점은 무엇입니까? (Which of the following is an advantage of implementing Google Tag Manager?)

[A] 사이트 코드를 수정하지 않고도 Google 애널리틱스 태그를 사이트에 추가할 수 있음

[B] 사이트 코드를 수정하지 않고도 애드워즈 태그를 사이트에 추가할 수 있음

[C] 사이트 코드를 수정하지 않고도 Google 이외의 태그를 사이트에 추가할 수 있음

[D] 새 바이너리를 다시 빌드하지 않고도 모바일 앱에서 구성 값을 변경할 수 있음

[E] 모두 정답

5. 다음 중 도착 URL 목표 전환이 기록되지 않는 경우는 언제입니까? (Which of the following would prevent URL destination goal conversions from being recorded?)

[A] 목표 정의의 URL에 잘못된 철자가 있는 경우

[B] 전환 페이지에서 추적 코드가 누락된 경우

[C] 목표 정의의 검색 유형이 잘못된 경우

[D] 도착 URL 목표 전환이 정의되지 않은 경우

[E] 모두 정답

6. 다음 중 목표 흐름 보고서를 보고 파악할 수 있는 내용은 무엇입니까? (which of the following questions can be answered using the goal flow report?)

[A] 전환 유입경로의 중간 단계에서 예상하지 못한 이탈이 많이 발생하는지 여부

[B] 방문자가 전환 경로를 시작하는 시점이 첫 단계인지 중간 단계인지 여부

[C] 유입경로에 전환 경로 시작 시점으로 돌아가 과정을 되풀이하게 만드는 지점이 있는지 여부

[D] 전환 경로에 데스크톱 기기의 실적에 비해 휴대기기의 실적이 저조한 단계가 있는지 여부

[E] 모두 정답

7. 다음 중 브랜드 초기 인지도 제고에 효과적인 광고와 캠페인을 평가하는데 유용한 기여 모델은 무엇입니까? (which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?)

[A] 마지막 상호작용 모델

[B] 첫 번째 상호작용 모델

[C] 선형 모델

[D] 마지막 간접 클릭 모델

8. 다음 중 실적이 저조한 방문 페이지를 가장 명확하게 확인할 수 있는 측정항목은?

(which of the following would most strongly suggest a poorly performing website?)

[A] 이탈률 > 90%

[B] 이탈률 < 90%

[C] 신규 방문 비율 > 90%

[D] 평균 세션 시간 > 5분

[E] 정답 없음

9. 다중 채널 유입경로 보고서에 데이터가 없을 경우, 가장 가능성이 높은 이유는 무엇입니까? (Your Multi-Channel Funnel reports have no data. What is the most likely reason?)

[A] 목표 또는 전자상거래를 구현하지 않음

[B] 인구통계 데이터를 사용 설정하지 않음

[C] Google 태그 관리자를 사용하지 않음

[D] 콘텐츠 실험을 사용하지 않음

[E] 목표 유입경로를 설정하지 않음

10. 사용자가 사이트를 방문했으나 더이상 페이지를 보고나 이벤트를 생성하지 않을 경우, 기본적으로 발생하는 상황은 무엇입니까?  (A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?)

[A] 30분 동안 활동이 없으면 방문자 세션이 종료됨

[B] 5분 동안 활동이 없으면 방문자 세션이 종료됨

[C] 방문자가 사이트를 나가면 방문자 세션이 종료됨

[D] A와 B만 정답

11. 여러 마케팅 캠페인을 새로 시작하여, 특정일에 목표 전환율이 10% 이상 증가하는 캠페인이 있으면 알림을 받으려고 합니다. Google 애널리틱스에서 이 알림을 설정할 때 사용하는 도구는 무엇입니까? (you launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. which tool in google analytics would you use to set up this alert?)

[A] 주석

[B] 지능형 이벤트

[C] 실시간

[D] 2차 측정기준

[E] 고급 세그먼트

12. 웹 속성이 ‘www.example.com’이고, URL 목표를 ‘/thankyou’로 설정하고 검색 유형을 ‘시작값’으로 설정한 경우, 다음 중 목표전환을 트리거하는 페이지는 무엇입니까? (you web property is “www.example.com”. you set up a destination goal of “/thankyou” and a Match type of “begins with”. Whick of the following pages would trigger a goal conversion?)

[A] www.example.com/thankyou.html

[B] www.example.com/thankyou.php

[C] www.example.com/thankyou/receipt.php

[D] 모두 정답

13. 웹사이트를 통해 판매 수를 최대화하는 것이 비즈니스 목표인 경우, 다음 중 이 목표 달성에 대한 실적을 측정하는 데 가장 직접적으로 도움이 되는 측정항목은 무엇입니까? (your business objective is to maximize the number of sales through your website. which of the following metrics would most directly help you measure performance aginst this objective?)

[A] 방문수

[B] 전자상거래 전환율

[C] 페이지 값

[D] 이탈률

[E] 방문당 페이지수

14. 특정 PDF 다운로드를 목표 전환으로 집계하는 목표를 정의한 경우, 사용자가 사이트를 한 번 방문해 이 PDF 를 5회 다운로드했다면 목표 전환은 몇 회로 기록됩니까? (You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?)

[A] 1

[B] 5

[C] 2

[D] 0

15. 웹사이트의 신규 고객과 재방문 고객의 행동을 분석하는데 사용하는 도구는 무엇입니까? (What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?)

[A] 실시간 보고서

[B] 세분화

[C] 보기 필터

[D] 다중 채널 유입경로

16. Google 애널리틱스 데이터 모델은 사용자, 세션, 상호작용으로 구성됩니다. 이 계층 구조에서 상호작용에 포함되는 것은 무엇입니까? (The Google analytics data model consists of users, session, and interactions. In the hierarchy, interactions include:)

[A] 페이지뷰

[B] 이벤트

[C] 트랜젝션

[D] A와 B만 정답

[E] A, B, C 모두 정답

17. 다음 중 다중 채널 유입경로 보고서에서 유료 검색으로 발생한 전환수를 측정할 때 가장 유용한 측정항목은 무엇입니까? (In the multi-channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?)

[A] 지원 전환 가치

[B] 전환율

[C] 첫 번째 상호작용(클릭) 전환

[D] 정답 없음

18. 다음 중 사이트 검색 추적을 사용 설정할 경우 이용할 수 있는 측정항목은 무엇입니까? (Which of the following metrics is available when Site search tracking is enabled?)

[A] 검색을 실행한 세션수: 사이트 검색 기능을 한 번 이상 사용한 세션수

[B] 검색 이탈수: 사이트를 나가기 직전 수행한 검색수

[C] 검색 후 시간 사용자가 검색을 수행한 후 사이트에 머문 시간

[D] 재검색 횟수: 사용자가 검색을 한 후 즉시 재검색을 수행한 횟수

[E] 모두 정답

19. 리마케팅에 Google 애널리틱스를 사용할 때의 이점은 무엇입니까? (What is a benefit of using Google Analytics for Remarketing?)

[A] 맞춤 광고를 활용해 이전에 사이트를 방문했던 고객을 타겟팅할 수 있음

[B] Google 애널리틱스의 기존 태그를 변경하지 않고도 리마케팅 목록을 만들 수 있음

[C] 30일 동안 사이트를 2회 이상 방문한 사용자 등의 맞춤 세그먼트 및 타겟을 기반으로 리마케팅 목록을 만들 수 있음

[D] A와 C만 정답

[E] A, B, C 모두 정답

20. 목표 흐름 보고서를 분석한 결과 많은 사용자가 유입경로의 두 번째 단계 후에 이탈하는 것으로 관찰됩니다. 이 정보로 어떤 사실을 유추할 수 있습니까? (when analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:)

[A] 내 제품에 관심이 없는 잘못된 잠재고객을 타겟팅하고 있을 가능성이 있음

[B] 구입 절차의 두 번째 단계와 세 번째 단계 사이의 이동을 개선할 필요가 있음

[C] 목표 달성을 위해 트래픽을 다른 유입 지점으로 유도하는 방안을 고려해야 함

[D] 모두 정답

21. 보기에서 신규 채널 그룹을 만들면 무엇을 할 수 있습니까? (When you create a new Channel Grouping in a view, you can)

[A] 신규 채널 그룹을 획득 개요 및 채널 보고서에서 즉시 선택

[B] 신규 채널 그룹을 소급 적용하여 신규 채널 정의로 분류한 기존 데이터 조회

[C] 데이터 자체를 변경하지 않고 보고서에서 데이터가 표시되는 방식 변경

[D] A와 C만 정답

[E] A, B, C 모두 정답

22. 소요 시간 보고서는 무엇을 나타냅니까? (What does the time lag report indicate?)

[A] 목표 달성 간 소요 시간

[B] 사이트 로딩 시간 지연

[C] 원래 세션과 목표 달성 간 소요 시간

[D] 목표 달성 중 페이지 조회 간 소요 시간

23. 전환 방문자수와 비전환 방문자수의 트래픽을 비교하는 데 가장 적합한 분석 도구는 무엇입니까? (What is the best analysis tool you use in order to see a traffic comparison of Converters Vs. Non Converters?)

[A] 보기 필터

[B] 고급 세그먼트

[C] 보고서 필터

[D] 맞춤 측정기준

24. Google 애널리틱스 SDK 또는 추적 코드는 다양한 필드를 통해 캠페인 및 트래픽 소스 데이터를 전송합니다. 다음 중 캠페인 또는 트래픽 소스 데이터를 전송하는 데 사용되는 필드는 무엇입니까?  (The google analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. which of following is one of the fields ised to send campaign or traffic source data?)

[A] 위치

[B] 캠페인 매체

[C] 기기 카테고리

[D] 관심분야 카테고리

25. Google 애널리틱스 계정 구성 데이트에 엑세스할 수 있는 애널리틱스 API는 무엇입니까? (Which Analytics API allows you to access your Google Analytics account configuration data?)

[A] 핵심 보고서 API

[B] 삽입 API

[C] 관리 API

[D] API로는 이 데이터에 액세스할 수 없음

26. Google 애널리틱스는 다음 중 어느 시스템에서 행동 데이터를 수집할 수 있습니까? (google analytics can collect behavioral data from which systems?)

[A] 전자상거래 플랫폼

[B] 모바일 어플리케이션

[C] 온라인 판매 시점 시스템

[D] A와 B만 정답

[E] A, B, C 모두 정답

27. Google 애널리틱스에서 광고 기능을 활성화하여 이용할 수 있는 보고서 또는 데이터 수집 기능은 무엇입니까?  (Which reporting or data collection feature(s) do you get access to by activating advertising features in google analytics?)

[A] 리마케팅

[B] 관심분야 카테고리

[C] 인구통계 보고서

[D] B와 C만 정답

[E] A, B, C 모두 정답

28. Google 애널리틱스에서 기여 모델이란 무엇입니까? (What is an attribution model in Google Analytics?)

[A] 전환에 기여한 애드워즈 광고를 결정하는 규칙 집합

[B] 신규 방문 vs. 재방문 사용자에 세션을 할당하는 규칙 집합

[C] 전환 경로에서 판매 및 전환에 대한 기여도를 터치포인트에 할당하는 방식을 결정하는 규칙 집합

[D] 특정 관심분야 카테고리를 각 세션에 할당하는 규칙 집합

29. Google 애널리틱스에서 다중 채널 유입경로 보고서 이외의 보고서에서 기여한 전환 가치를 판단할 때 기본으로 사용하는 모델은 무엇입니까?  (Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports)

[A] 첫 번째 상호작용 모델

[B] 마지막 상호작용 모델

[C] 마지막 간접 클릭 모델

[D] 선형 모델

30. Google 애널리틱스에서 두 세션이 동일한 사용자에게서 발생한 것임을 확인할 수 있는 경우는 언제입니까?  (Google Analytics can identify that two sessions are from the same user if)

[A] 세션이 동일한 기기의 동일한 브라우저에서 발생하는 경우

[B] 세션이 같은 날 발생하는 경우

[C] 세션이 동일한 브라우저에서 발생하는 경우

[D] 세션이 발생 시간이 30분 미만인 경우

31. Google 애널리틱스에서 목표에 값을 할당하는 것이 유용한 이유는 무엇입니까? (why would it be useful to assign a value to your goal in google analytics?)

[A] 목표값을 할당하면 전환에서 발생한 실제 수익을 추적할 수 있음

[B] 목표값을 할당하면 목표 전환을 비교하고 사이트 변경 및 개선 영향을 측정할 수 있음

[C] 목표값을 할당하면 유입경로 시각화 보고서를 사용하여 웹사이트에서 전환 유입경로를 분석할 수 있음

32. Google 애널리틱스의 애드워즈 보고서 섹션에 포함되지 않는 측정기준은 무엇입니까?

(Which dimension is not included in the Adwords reporting section of Google Analytics?)

[A] 입찰가 조정

[B] 키워드

[C] 무효 클릭

[D] 도착 URL

[E] TrueView 동영상 클릭

33. UTM 매개변수란 무엇입니까? (What are UTM parameters?)

[A] 애널리틱스 보고서에서 맞춤 캠페인의 실적을 정확하게 추적하기 위해 캠페인에 추가되는 매개 변수

[B] 웹사이트 소스 코드에서 추가되어 애널리틱스가 애드워즈 캠페인에서 유입되는 트래픽을 파악할 수 있게 해 주는 매개변수

[C] 자연 트래픽, 추천 트래픽, CPC 트래픽을 추적하기 위해 URL에 추가되는 매개변수

[D] 이벤트 추적을 위해 사이트에 추가되는 매개변수

34. 각 측정기준 및 측정항목에서 애널리틱스 데이터 계층구조의 각 수준(사용자, 세션, 조회)에 해당하는 범위가 있습니다. 대부분의 보고서에서는 동일한 범위에 속하는 측정기준과 측정항목을 조합하는 것이 바람직합니다. 다음 중 적절한 측정기준/측정항목 조합은 무엇입니까? (Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combine ?)

[A] 세션(측정항목)/페이지(측정기준)

[B] 이탈률(측정항목)/이벤트 액션(측정기준)

[C] 세션(측정항목)/도시(측정기준)

[D] 모두 정답

35. 검색 유료 트래픽이 기여한 디스플레이 전환을 파악하는 데 도움이 되는 보고서는 무엇입니까?

(Which report would give you insight into how many Display conversions were assisted by Search paid traffic?)

[A] 전자상거래 보고서

[B] 다중 채널 유입경로 보고서

[C] 관심분야 보고서

[D] 목표 보고서

[E] 캠페인 보고서

36. 광고를 신규 시장으로 확대해야 할지 판단할 때 사용하는 보고서는 무엇입니까?

(What reports would you use to determine if you should consider expanding your advertising to new markets?)

[A] 위치 및 언어 보고서

[B] 방문 빈도 및 최근 구매일 보고서

[C] 지능형 이벤트

[D] 소스/매체 보고서

37. 다음 중 Google 애널리틱스에서 추적하는 조회 유형은 무엇입니까? (Which of the following is a hit type tracked by google analytics?)

[A] 페이지 추적 조회

[B] 이벤트 추적 조회

[C] 전자상거래 추적 조회

[D] 모두 정답

38. 다음 중 URL 작성 시 필요한 매개변수가 아닌 것은 무엇입니까? (Which of the following is not a required parameter in the URL builder?)

[A] 캠페인 이름

[B] 캠페인 매체

[C] 캠페인 컨텐츠

[D] 캠페인 소스

[E] 정답 없음

39. 다음 중 다중 채널 유입경로(MCF) 보고서에 대한 설명으로 바른 것은 무엇입니까? (Which of the following statements is true about Multi-Channel Funnel (MCF) reports?)

[A] 기본 MCF 채널 그룹 외에 맞춤 채널 그룹을 만들 수 있음

[B] 다중 채널 유입경로 보고서에 표시되는 채널 라벨은 MCF 채널 그룹의 일부로 정의됨

[C] 맞춤 채널 그룹을 공유하면 구성 정보만 공유되고 계속 비공개 상태로 유지됨

[D] 모두 정답

40. 다음 중 단일 Google 애널리틱스 계정 내에서 보기를 사용할 수 있는 경우는 언제입니까? (Which of the following are possible uses of views within a single Google Analytic account?)

[A] 특정 하위 도메인의 트래픽을 자세히 확인하려는 경우

[B] 사이트의 특정 영역(특정 페이지 또는 여러 페이지)에 대한 트래픽을 자세히 확인하려는 경우

[C] 하위 데이터에 엑세스할 수 있는 사용자의 권한을 제한하려는 경우

[D] A와 C만 정답

[E] A, B, C 모두 정답

41. 다음 중 데이터 분석 시 세그먼트를 사용할 때의 이점은 무엇입니까? (Which of the following is a benefit of using segments in your data analysis?)

[A] 전환 방문자수 vs. 비전환 방문자수처럼 사용자 그룹의 행동 측정항목을 비교할 수 있음

[B] 단일 세션 또는 다중 세션 조건에 따라 사용자 및 세션을 분석할 수 있음

[C] 전환 세그먼트를 사용하여 특정 전환 경로를 따로 분리하여 분석할 수 있음

[D] 내부 트래픽 또는 봇 트래픽 제외와 같이 보기에서 데이터를 영구적으로 수정할 수 있음

[E] A, B, C만 정답

[F] A, B, C, D 모두 정답

42. 다음 중 사용자 ID 기능이 일반적으로 사용되는 웹사이트 시나리오는 무엇입니까? (The User ID FEATURE is commonly used with which of the following website scenarios?)

[A] 사용자가 웹사이트에서 계정을 만들고 모든 유형의 기기에서 로그인할 수 있음

[B] 사용자가 하나의 세션 내에서 웹사이트와 여러 하위 도메인 사이를 이동할 수 있음

[C] 사용자가 구매를 완료하기 위해 타사 장바구니 도메인으로 이동해야 함

[D] iFrame을 통해 다른 도메인에 표시되는 콘텐츠가 있음

43. 다음 중 솔루션 갤러리를 통해 가져오거나 공유할 수 있는 보고서 도구 또는 애셋은 무엇입니까?

(The Solutions Gallery allows you to import or share which of the following reporting tools or assets?)

[A] 목표

[B] 세그먼트

[C] 맞춤 보고서

[D] B와 C만 정답

[E] A, B, C 모두 정답

44. 다음 중 오프라인 비즈니스 시스템에서 생성된 데이터를 Google 애널리틱스에서 수집된 온라인 데이터와 통합할 수 있는 기능은 무엇입니까? (which of the following features allows you to join the data generated by your offline business systems with the online data collected by google analytics.)

[A] 맞춤 측정기준

[B] 목표 추적

[C] 데이터 가져오기

[D] 맞춤 채널 그룹

45. 다중 채널 유입경로 보고서의 주요 목적은 무엇입니까? (what is the main purpose of the Multi-Channel funnel report?)

[A] 가장 많은 수익이 발생하는 목표 확인

[B] 사이트의 전환/구매 주기에서 여러 채널의 상호작용 및 기여 평가

[C] 여러 목표에 대한 유입경로 단계 분석

[D] 가장 많은 페이지뷰가 발생하는 채널 확인

46. 도착 URL 목표는 어떻게 정의합니까?

(You define a Destination URL goal by)

[A] 해당 목표 페이지만 보고하는 새 대시보드 생성

[B] 목표 페이지의 추적 코드에 전환 ID 추가

[C] 목표 보기 수정 및 전환 페이지의 요청 URL 지정

[D] 목표 페이지에 전자상거래 코드 추가

47. 방문 페이지의 사용자 환경을 개선하고자 할 때 참조하면 유용한 보고서 측정기준은 무엇입니까?

(which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?)

[A] 트래픽 유형

[B] 언어

[C] 기기 카테고리

[D] B와 C만 정답

[E] A, B, C 모두 정답

48. 보고서가 많은 세션의 데이터를 기반으로 작성될 경우 ‘이 보고서는 N회의 세션을 기반으로 작성되었습니다’라는 문구가 보고서 상단에 표시될 수 있습니다. 이때 보고서의 샘플링 비율을 조정할 수 있는 방법은 무엇입니까? (When a report is based on data from a large number of sessions,you may see the following notice at the top of the report: “This report is based N sessions. “You can adjust the sampling rate of the report by)

[A] 보기 설정에서 샘플링 비율 변경

[B] 세션 시간 제안 기능 조정

[C] 보고서 인터페이스에서 정밀도를 더 높게 또는 더 낮게 조정

[D] 샘플 비율은 조정할 수 없음

49. 보고서에서 애드워즈 클릭수와 애널리틱스 세션수가 서로 다른 이유는 무엇입니까?

(Why can Adwords clicks differ from analytics sessions in your reports?)

[A] 일부 방문자가 자바스크립트를 사용 중지해서

[B] 일부 방문자가 쿠키를 차단해서

[C] 클릭수와 세션수가 서로 다른 측정항목이어서

[D] 모두 정답

50. 사용자 ID 기능을 이용하면 여러 기기 및 다양한 세션에서 발생한 참여 데이터와 고유 ID를 연결할 수 있습니다. 애널리틱스에서 사용자 ID 기능을 사용하기 위한 전재조건은 무엇입니까? (The user ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. in order to user the user ID feature in analytics you must)

[A] 애널리틱스 추적에 Google 태그 관리자를 사용해야 함

[B] 고유 ID를 직접 생성할 수 있어야 함

[C] 사용자 ID 보고서를 위한 신규 애널리틱스 계정을 만들어야 함

[D] 모두 정답

51. 세그먼트는 애널리틱스 데이터의 하위 집합입니다. 다음 중 애널리틱스 세그먼트에 대한 설명으로 바르지 않은 것은 무엇입니까? (segments are subsets of your analytics data. which of the following are not true of analytics segments?)

[A] 세그먼트는 데이터를 영구적으로 변경하는 필터임

[B] 세그먼트를 이용하면 데이터를 따로 분리해 분석할 수 있음

[C] 세그먼트를 사용하여 맞춤 리마케팅 목록을 만들 수 있음

[D] 세그먼트는 세션의 하위 집합 또는 사용자의 하위 집합을 나타냄

52. 수동 태그 추가를 사용해야 하는 경우는 언제입니까? (when should you use manual tagging?)

[A] 애드워즈, Facebook 등의 모든 광고 캠페인을 추적해야 하는 경우

[B] 애드워즈 이외의 맞춤 캠페인을 사용하는 경우

[C] 애드워즈 캠페인만 추적하려는 경우

53. 예상치 못한 트래픽 폭증이 있었다는 알림이 표시되었습니다. 다음 중 가능한 폭증 원인은 무엇입니까?   (You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. which of the following could be possible reasons for this spike)

[A] 추적 코드가 변경되어 잘못 보고됨

[B] 새 추천 소스가 많은 신규 트래픽을 사이트로 유도하고 있음

[C] 봇 트래픽일 가능성이 있는 확인되지 않은 추천 트래픽이 있음

[D] 최근 자연 검색에서 새 페이지 또는 하위 도메인 색인이 생성됨

[E] 모두 정답

54. 운영 중인 웹사이트의 링크가 포함된 이메일 캠페인을 운영하기로 한 경우 이 이메일 캠페인으로 발생한 사이트 트래픽을 추적하려면 어떻게 해야 합니까? (You decide to run an email campaign that includes a link to your website. what would you need to do in order to track traffic to your site from email campaign?)

[A] 이메일 트래픽은 항상 추천으로 표시되므로 별도로 추적할 수 없음

[B] 이메일은 Google 애널리틱스의 기본 매체로 보고서에 자동으로 표시됨

[C] 이메일 트래픽은 UTM 매개변수를 이용한 수동 태그 추가로 추적할 수 있음

55. 유료 트래픽(CPC)의 모바일 전자상거래 전환율은 어떻게 파악합니까? (how would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?)

[A] 잠재고객> 모자일 > 개요로 이동한 후, 유료 검색에서 유입되는 트래픽을 확인하려면 트래픽 유형을 보여주는 두 번째 측정기준을 추가

[B] 획득 > 전체 트래픽 > 채널로 이동한 후, 모바일에서 유입되는 유료 검색 트래픽을 확인하려면 기기 카테고리를 보여주는 두 번째 측정기준을 추가

[C] A와 B 모두 정답

[D] 애널리틱스에서 데스크톱에서 유입되는 트래픽 또는 모바일/태블릿에서 유입되는 통합 트래픽만 확인 할 수 있고 모바일 트래픽만 따로 확인하는 방법은 없음

56. 이메일 또는 뉴스레터 캠페인에서 유입된 방문자는 어떻게 추적합니까? (how would you track visitors coming from an email or newsletter campaign?)

[A] 자동 태그 추가 기능을 켜서

[B] 애널리틱스가 캠페인에서 유입된 방문자를 자동으로 추적함

[C] 캠페인의 도착 URL에 직접 태그를 추가해서

[D] 애드워즈 캠페인 이외의 캠페인에서 유입된 방문자를 추적할 수 없음

57. 이전에 사이트에서 이미 발생한 적이 있는 트래픽의 비율을 확인하는데 사용하는 보고서는 무엇입니까?

(Which report would you use to determine the % of your site traffic that has already been to your site before?)

[A] 행동 – 신규 방문  vs.  재방문 보고서

[B] 행동 – 방문 빈도 및 최근 구매일 보고서

[C] 관심분야 – 관심도 카테고리 보고서

[D] 전체 트래픽 – 추천 보고서

[E] 전자상거래 – 매출 실적 보고서

58. 자동 태그 추가는 어떤 유형의 트래픽에 사용되는 기능입니까?

(auto-tagging is a feature that is used with which type of traffic?)

[A] Google을 제외한 모든 검색 엔진 트래픽

[B] 애드워즈 캠페인 트래픽

[C] 웹사이트 추천

[D] 소셜 미디어 추천

59. 자동 태그 추가를 통해 애드워즈 도착 URL에 추가되는 URL 매개변수는 무엇입니까?

(What is the URL parameter that auto-tagging appends to an AdWords destination URL?)

[A] gclid=

[B] _ga=

[C] userid=

[D] clickid=

[E] utm=

60. 지원 전환수란 무엇입니까? (What is an assisted conversion?)

[A] 하나의 목표 달성이 다른 목표 달성으로 이어지는 것

[B] 하나의 트래픽 소스가 다른 트래픽 소스를 통해 차후 목표 달성으로 이어지는 것

[C] 애드워즈 조회연결 전환

[D] 애드워즈 방문자가 사이트를 재방문해 직접 전환하는 것

61. 최근 새 애드워즈 캠페인을 설정하여 스마트 목표를 사용해 실적을 최적화해 보려고 합니다. 다음 중 스마트 목표를 사용하기 위한 전재 조건을 무엇입니까? (You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?)

[A] Google 애널리틱스 보기에서 지난 30일 동안 애드워즈 광고 클릭으로 발생한 세션이 500회 이상이어야 함

[B] 스마트 목표 데이터 수집을 지원하기 위해 추적 코드를 수정해야 함

[C] 속성 설정에서 ‘스마트 목표’를 사용 설정해야 함

[D] 선택한 Google 애널리틱스 계정에서 지난 30일 동안의 페이지뷰가 1,000회 이상이어야 함

62. 측정 프로토콜은 조회수를 수집해 Google 애널리틱스로 전송하기 위한 표준 집합입니다. 측정 프로토콜의 기능은 무엇입니까? (The Measurement protocol is a standard set of rules for collecting and sending hits to Google analytics. Using the Measurement Protocol you can)

[A] 웹에 연결된 기기에서 Google 애널리틱스로 데이터 전송

[B] 키오스트 또는 판매 시점 시스템에서 Google 애널리틱스로 데이터 전송

[C] 수집된 데이터 표를 Google 애널리틱스로 업로드

[D] A와 B만 정답

[E] A, B, C 모두 정답

63. 회사가 뉴스레터 신청을 늘리기 위해 12월 한 달 동안 연말연시 캠페인을 운영합니다. 다음 중 캠페인의 성공 여부를 잘 보여주는 측정항목은 무엇입니까? (Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success?)

[A] 이탈률

[B] 평균 세션 시간

[C] 페이지뷰

[D] 전환율

64. 시나리오: Google 상품 매장에서 최근 반응형 웹사이트를 만들어 새로운 광고 캠페인을 운영하기 시작했는데, Google 애널리틱스에서 전반적인 트래픽을 살펴보니 이탈률이 85%였습니다. 이탈률이 높은 원인을 확인하기 위해 트래픽을 분석할 때 유용한 측정기준은 다음 중 무엇입니까? (Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?)

[A] 기기 카테고리

[B] 방문 페이지

[C] 캠페인

[D] A와 C만 정답

[E] A, B, C 모두 정답

65. 참 또는 거짓: 맞춤 보고서 링크를 공유하면 보고서의 데이터도 공유하게 됩니다. (True or False: When you share a link to a custom report, you share the data in the reprort.)

[A] 참. 맞춤 보고서 링크를 공유하면 보고서의 데이터도 공유하게 됩니다.

[B] 거짓. 맞춤 보고서 링크를 공유하면 보고서의 템플릿만 공유하게 됩니다.

66. 참 또는 거짓: 보기 설정에서 표되는 필터의 순서는 중요합니다 (True of False: The order in which filters appear in your view settings matters.)

[A] 참. 필터는 표시된 순서대로 실행됩니다.

[B] 거짓. 필터는 표시된 순서대로만 실행되지는 않습니다.

67. 참 또는 거짓: analytics.js에 추적 코드를 업데이트한 경우 하위 도메인을 추적하기 위한 추가 구성은 필요하지 않습니다. (true of false: if you have updated your tracking code to anlytics.js, then no additional configuration is required to track subdomains.)

 

68. 참 또는 거짓: 사용자가 웹사이트의 한 페이지를 조회하고 이 페이지에서 이벤트를 완료한 후 사이트를 나간 경우, 이 섹션은 Google 애널리틱스의 이탈률로 집계됩니다. (true or false: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in google analytics.)

[A] 참: 사용자가 사이트에서 한 페이지를 조회하고 나간 경우 ‘이탈률’로 간주됨

[B] 거짓: 세션에서 둘 이상의 상호작용 조회가 발생했으므로(페이지뷰 조회 및 이벤트 조회)이 세션은 이탈률로 간주되지 않음

 

69. 참 또는 거짓: 삭제한 보기는 복구할 수 없습니다. (True or False: Once a view in deleted it cannot be restored)

[A] 참. 삭제된 보기는 복구할 수 없습니다.

[B] 거짓. 삭제된 보기는 35일 내에 복구할 수 있습니다.

 

70. 참 또는 거짓: 새 보기를 만들 경우 같은 속성에서 처음에 만든 보기의 이전 데이터도 새 보기에 표시됩니다. (True or False: When a new view is created, it will show the historical data from the first view you created for the property.)

[A] 참. 새 보기에는 이전 웹사이트 데이터가 모두 포함되어 있다.

[B] 거짓. 보기는 생성된 날부터 데이터를 보고합니다.

Google Analytics Test Answers

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Google Analytics Test Answers

 

Q: What is the purpose of “_trackPageview()”?
A: To register a pageview in Google Analytics.

 

Q: True or False: Google Analytics can NOT track visits to cached pages.
A: False. The Analytics tracking code will still be executed on a cached page.

 

Q: True or False: by default, Google Analytics will track the number of visitors.
A: True

 

Q: True or False: by default, Google Analytics will track the referrer that directs visitors to your site.
A: True

 

Q: True or False: by default, Google Analytics will track the average amount of time spent on your site.
A: True

 

Q: True or False: by default, Google Analytics will track the click path of individual visitors.
A: True.

 

Q: Where can you find the Google URL Builder?
A: The URL Builder is located in the Help Center.

 

Q: What can the URL Builder help you with?
A: The URL Builder can help to create URLs with tracking parameters already attached.

 

Q: True or False. You should manually tag banner ads with campaign tracking variables.
A: True
Q: True or False. You should manually tag email campaigns with campaign tracking variables.
A: True
Q: True or False. You should manually tag non-AdWords PPC campaigns with campaign tracking variables.
A: True
Q: True or False. You should manually tag organic search results with campaign tracking variables.
A: False, you can’t do this.
Q: True or False. You should manually tag AdWords campaigns with campaign tracking variables.
A: False, autotagging will do this for you.
Q: True or False. You should manually tag bookmarks with campaign tracking variables.
A: False
Q: How can you track visitors from a newsletter, banner, or email marketing campaign?
A: Manually tag the destination URLs of the campaign that you send visitors to.
Q: What is the formula for ROI?
A: (Revenue – Cost) / Cost; be prepared to do some basic ROI calculations during the test.
Q: What are the three minimum campaign variables you should utilize to tag a URL using manual tagging?
A: Source, Medium, and Campaign.
Q: What is the correct parameter to identify different versions of an ad?
A: Use the content parameter utm_content
Q: What is the formula for Click-Through Rate?
A: Clicks / Impressions
Q: Google AdWords data is not showing up in your account as google / cpc. Why might this happen?
A: It can happen if autotagging is not enabled in your AdWords settings, or if a redirect is stripping out the gclid.
Q: True or False: You can view Campaign data in Google Analytics with AdWords manual tagging enabled.
A: True.
Q: True or False: You can view Placement URL data in Google Analytics with AdWords manual tagging enabled.
A: False.
Q: True or False: You can view Match Type data in Google Analytics with AdWords manual tagging enabled.
A: False.
Q: True or False: You can view Ad Group data in Google Analytics with AdWords manual tagging enabled.
A: False.
Q: Reports show that visitors are coming from paused or discontinued campaigns. Why might this be?
A: If the visitors were originally referred by that campaign, and are now coming back as direct visitors, they will be attributed to the paused or discontinued campaign.
Q: What is a referrer?
A: It is the URL of an outside website from which a visitor comes to your website.
Q: On your website.com, you are seeing traffic coming from website.com / referral. Why might that be happening?
A: You may have several subdomains and the Google Analytics Tracking Code is not configured properly.
Q: A search engine appears in the list of referring sites. Why might this happen?
A: It could happen if someone was referred to your site through a personalized search page, for instance.
Q: What are the two most common ways that visitors can be recorded as “direct / (none)” in Google Analytics?
A: If they type your website’s URL into their browser directly, or if they come to your site through a bookmark.
Q: In the Google Analytics Intelligence Events, what types of alerts are available?
A: You can get Daily alerts, Weekly alerts, Automatic alerts, and Custom alerts through Google Intelligence.
Q: True or False: You would use Intelligence to set up a custom alert.
A: True.
Q: True or False: You can use Intelligence to alert you if weekly revenue increases or decreases by an unexpected amount.
A: True.
Q: How can you use the Landing Pages Report in assessing website performance?
A: You can use it to identify landing pages with high bounce rates, and to determine where visitors are entering your website.
Q: What is one indication of a poorly performing landing page?
A: A high Bounce Rate, perhaps greater than 90%.
Q: What is Bounce Rate?
A: The percentage of visits on a website where the visitors views one page and leaves without any interaction on the website.
Q: You are getting high bounce rates on a landing page from a particular keyword. Why might this be?
A: If the content on the landing page does not meet the expectations of people searching for that keyword, they may immediately leave your website and contribute to a higher bounce rate.
Q: Which metric can you use to determine if one type of campaign was responsible for initiating conversions?
A: The Assisted Conversion Value
Q: Your visitors have a habit of visiting your site several times before converting. Which metric could help you determine whether or not a particular keyword is part of a conversion path?
A: Assisted Conversions
Q: What are some valid location dimensions?
A: Country/Territory, City, and Region are valid dimensions. Address is not a valid dimension, as Google Analytics does not track Personally Identifiable Information.
Q: True or False: Bounce Rate is a dimension.
A: False. It is a metric.
Q: True or False: %New Visits is a dimension.
A: False. New Visitors is a dimension, but %New Visits is a metric.
Q: True or False: Screen Resolution is a dimension.
A: True.
Q: True or False: Region is a dimension.
A: True.
Q: True or False: Browser is a metric.
A: False, it is a dimension.
Q: True or False: City is a metric.
A: False, it is a dimension.
Q: True or False: Average Time on Site is a metric.
A: True.
Q: True or False: Pageviews is a metric.
A: True.
Q: You want to find out which keywords visitors from Chicago use to find your website. How can you do this?
A: In the Map Overlay report, select the Keyword dimension for the city of Chicago.
Q: How can you determine the conversion rate for people on a certain Operating System and located in a particular city?
A: Looking at the Operating System report, choose City as your secondary dimension.
Q: People are spending more time on your site. How can you tell if they are actually interacting more on the site?
A: Look for an increase in Pages per Visit.
Q: What does the Visit Duration report show you?
A: It categorizes visits based on the amount of time they spend on your website.
Q: If a visitor conducts two transactions on your website during one visit, how many conversions and how many transactions will be tracked by Google Analytics?
A: 2 transactions, and 1 conversion.
Q: If a visitor subscribes to your newsletter, than someone else on the exact same computer also subscribes during the same session, how many conversions will be tracked?
A: Google Analytics will count 1 conversion.
Q: What is a good metric for measuring the quality of traffic to your website?
A: Conversion rate.
Q: If Channel X equally initiates and assists in conversions, what would its Assisted/Last Interaction Conversion value be?
A: It would be exactly 1.
Q: What does the Site Search Report tell you?
A: It can help you determine how your visitors are searching your site.
Q: How can you determine whether people who use your Site Search have a higher conversion value than people who do not?
A: Go to the Site Search Usage report and view the Goal Conversion tab.
Q: What types of goals can Google Analytics track?
A: Destination URLs, time on site, pages per visit, and events.
Q: What is available in Google’s Real Time Reporting?
A: You can view pageviews per second, pageviews per minute, and active number of visitors.
Q: Can Real Time show you whether or not the Google Analytics code snippet is working on a particular page?
A: Yes, according to Google.
Q: You just added new content and would like to see if people are viewing it. Can you use Real Time to determine this?
A: Yes.
Q: What are some ways you can use profiles?
A: You can look more closely at traffic to one subdomain, you can look more closely at traffic to one directory or section of a website, and you can limit access to some segments of data.
Q: You want a profile to include only Google AdWords data. How can you do this?
A: Use an Include filter.
Q: Is profile filter order applied in order, or all at once?
A: In order, so be careful how you apply filters on your data.
Q: True or False: You can apply an Advanced Segment to historical data.
A: True.
Q: True or False: You can compare Advanced Segments side by side in reports.
A: True.
Q: How can you track user engagement on websites that use Flash or AJAX and are located on one HTML page?
A: You can use Event Tracking, or track interactions as Pageviews and set goals.
Q: What is the purpose of a virtual pageview?
A: To track activity that visitors may complete that does not result in a natural pageview.
Q: How can you track Flash Events with Google Analytics code?
A: _trackEvent() or trackPageview() will work.
Q: You have two buttons on your website and would like to track if people click on Button #1 more than Button #2. Can you do this in Google Analytics? If so, how?
A: Yes, you can track this. Use Event Tracking.
Q: What are the three elements of Event Tracking?
A: Categories, Actions, and Labels.
Q: Using regular expressions, how could you filter out the IP address range of 222.11.222.1 through 222.11.222.10?
A: ^222\.11\.222\.([1-9]|10)$ (Use the IP address range tool for questions like this one!)

 

If a user plays a movie ten times, the number of Unique events in the Google Analytics report will be incremented by:
    a. 1
b. 10
c. 5.5
d. 8
Which of the following statement about Google Analytics is incorrect?
    a. Google Analytics provides the ability to add any number of users to your account.
b. It is possible to grant varying levels of access to your reports to others.
c. You may grant access to the reports of particular profiles when adding a new user.
d. You can not modify access for existing users.
In Campaign tracking, without which of the following three variables will Analytics not track the visitors properly?
a. utm_campaign
b. utm_medium
c. utm_source
d. utm_term
e. utm_content
How can you see all the filters that have been applied to a profile in Google Analytics?
a. Click on tHe “Features” link on tHe “Overview: all accounts page” and click “Filters”.
b. Analytics Settings > Filter Manager
c. Analytics Settings > User Manager
d. Click on the “Edit” link under the Profile settings panel and see the “Filters applied to profile” section.
When the Google Analytics Tracking code is installed, tracking begins:
a. after 24 hours.
b. after approval by the Google Analytics team.
c. immediately.
d. after you pay the requisite fee.
Filters can not be used to:
a. show data for a particular sub domain.
b. identify problems with site metadata.
c. exclude an IP from visitors’ data.
d. build a field from other two fields of tracking data.
Auto tagging and link tagging:
a. require extra expenditure.
b. append additional query string parameters on to the end of URLs pointing to your site.
c. eliminate the need for appending additional query strings to the end of URLs.
d. always cause visitors to be transferred to an error page.

 

 

Google Analytics Certification Exam Answers

By

Google Analytics Certification Exam Answers

 

Which of the following is not a required parameter in the URL builder?
Campaign Name
Campaign Medium
Campaign Content
Campaign Source
All of these are required


Which of the following metrics would most strongly suggest a poorly performing landing page?
Bounce Rate > 90%
% New Visits > 90%
Session Duration &gt; 5 minutes
Bounce Rate < 90%
None of these answers

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
Visits
Ecommerce Conversion Rate
Page Value
Bounce Rate
Pages / Visit

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can:
send data to Google Analytics from any web-connected device
send data to Google Analytics from a kiosk or a point of sale system
upload aggregated data tables to Google Analytics
A and B only
A, B, and C

Which of the following is a hit type tracked by Google Analytics?
page tracking hit
event tracking hit
ecommerce tracking hit
all of these are hit types tracked in Google Analytics

Which of the following could be measured by defining a goal in Google Analytics?
the percentage of visits that contain only one page view
the percentage of visits that result in a site registration
conversion rate
the percentage of visits during which visitors spent at least two minutes on the site
All of these could be measured by defining a goal in Google Analytics

Which of the following would prevent destination goal conversions from being recorded?
There was a misspelling in the URL of the goal definition.
The tracking code is missing from the conversion page.
The match type in the goal definition is incorrect.
All of these would prevent a destination goal from recording

True or False: The order in which filters appear in your view settings matters.
False: Filters are no necessarily executed in the order in which they appear.
True: Filters are executed in the order in which they appear.

Which of the following questions can be answered using the goal flow report?
Do visitors usually start my conversion process from the first step or somewhere in the middle?
All of these can be answered using the goal flow report.
Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
Are there a lot of unexpected exits from a step in the middle of my conversion funnel?

True or False: When you share a link to a custom report, you share the data in the report.
True. Sharing a link to a custom report shares the data in the report.
False. Sharing a link to a custom report only shares a template for the report.

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
Last Interaction model
First Interaction model
Linear model
Last Non-Direct Click model

The Solutions Gallery allows you to import or share which of the following reporting tools or assets?
Goals
Segments
Custom reports
B and C only
A, B, and C

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
Annotations
Intelligence Events
Real-Time
Secondary Dimensions
Advanced Segments

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
Assisted Conversion Value
Conversion Rate
First Interaction (Click) Conversions
none of these metrics

Your Multi-Channel Funnel reports have no data. What is the most likely reason?
You haven’t implemented Goals or Ecommerce
You haven’t enabled demographic data
You are not using Google Tag Manager
You are not using Content Experiments
You haven’t set up Goal Funnels

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
Remarketing
Interest Categories
Demographic reporting
B and C only
A, B, and C

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?
bounce rate
session duration
pageviews
conversion rate

True or False: Once a view is deleted it cannot be restored.
True: Deleted views cannot be restored at any time.
False: You have 35 days to restore a view after it is deleted.

What is the URL parameter that autotagging appends to an AdWords destination URL?
userid=
_ga=
gclid=
clickid=
utm=

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?
Email traffic will always appear as referral and cannot be tracked separately
Email is default medium in Google Analytics and will automatically appear in your reports
Email traffic can be tracked using manual tagging with UTM parameters

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?
Custom dimensions
Goal tracking
Data import
Custom channel groupings

You can adjust the report sample size in Google Analytics by:
adjusting the session timeout control
adding a segment to your report
any of these actions will adjust the sample size
adjusting a control in the reporting interface

Which report would you use to determine the percent of your site traffic that has already been to your site before?
Behavior – New vs returning report
Behavior – Frequency &amp; Recency report
Interests – Affinity categories report
All traffic – Referrals report
Ecommerce – Sales performance report

True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.
True: A session is considered a “bounce” if the user views one page of the site and then leaves.
False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.

What analysis tool would you use to analyze the behaviour of new customers vs. returning customers on your website?
Real Time reporting
Segmentation
View filters
Multi-channel funnels

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?
Browser
All of these dimensions
Device Category
Language
None of these dimensions

Using filters, you can _____
exclude data from a view
change how the data looks in your reports
All of these answers apply
include data in a view

Which of the following are measures of traffic volume?
Visits
Bounce Rate
Margin
Time on Site

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?
Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
Create a duplicate view and add a filter: Select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
Create a new web property and add the new tracking code to the pages on the subdirectory

Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?
Path Length
Time Lag
Conversion Value
Top Conversion Paths
Assisted/Last Interaction Conversions

Which of the following technologies on your site influence how you implement Analytics? Select all that apply.
responsive web design
query string parameters
All answers are correct
Flash and AJAX events
server redirects

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
First Interaction model
Linear model
Last Non-Direct Click model
Last Interaction Model

You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?
Intelligence
Events
Annotations
Real-Time

Which of the following should you NOT collect with the Google Analytics commerce JavaScript?
product SKU(s)
credit card number
billing city
tax amount
purchase amount

Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?
Use a pivot table with two dimensions
Apply a table filter
Add a primary dimension
Add a secondary dimension
Sort the table by sessions from highest to lowest

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?
one account, one property, one view
one account, no properties, two views
one account, two properties, two views
one account, one property, no views

For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions.
Source, medium, campaign and Ad content
Source and Medium
Campaign and Ad Content
Campaign and medium

Google Analytics can recognize returning users:
Google Analytics cannot recognize returning users on any device
on websites, IOS mobile apps, Android mobile apps
on websites only
on websites, Android mobile apps

Which of the following are dimensions?
Screen resolution
Bounce rate
Region
% new visits

You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
Annotations
Real-Time
Intelligence Alert
Secondary Dimensions

You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?
City and Goal Conversion Rate as a secondary dimension
Operating System and City as a secondary dimension
Goal Conversion Rate and City as a secondary dimension
Anyone of these options

Which of the following would be valid segment to consider using to analyze traffic pattern in your data?
Traffic by marketing channel
Traffic by geography
Traffic by time of day
Traffic by device category
All of these answers are correct

Which of the following metrics shows the number of times your ads were displayed?
Clicks
CTR
Pageviews
Visits
Impressions

You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to?
Annotations
Custom Reports
Segments
Analytics Intelligence
Dimension Widening

You should add Analytics tracking code to your site________
At the beginning of your fiscal year only
Before documenting business objective
After implementation planning
During measurement planning

Specifying a goal value allows Google Analytics to calculate _______
Revenue per Click
Bounce Rate
Ecommerce Revenue
Average Order Value

What is the purpose of the URL Builder?
Using the URL builder is required in order to track Adwords visits
To generate URL tracking parameters that need to be appended to an organic search result
To generate a URL with tracking parameters
To optimize landing page

Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins With”. Which of the following URLs will count as goals? Select
example.com/thankyou/receipt.php
example.com/thankyou.php
example.com/thankyou.html
All of these would count as goal

What is the first step of analytics planning?
Create your implementation plan
Document your technical infrastructure
Implement Google Analytics
Define your overall measurement plan and business objectives

The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your pages report. How can this be achieved?
Use the Search and replace custom filter on the Request URI field where Search string is www.example.com/index and replace string is www.example.com/home
Use a Search and Replace custom filter on the Request URI field where Search string is “/index” and Replace string is “/home”

Which of the following is a session level interaction?
Ecommerce transaction
Event
All of these answers are correct
Pageview
Social interaction

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?
Annotations
secondary dimensions
Analytics Intelligence
Real-Time

Which of the following would you use to set up a custom alert?
Real-Time
Conversion
Content
Intelligence

Which of the following are possible uses of views within a single Google Analytics account?
to look more closely at traffic to a specific part of a site (a page or selection of pages)
to track domains that belong to another account
to look more closely at traffic to a specific subdomain
to limit a users access to a subset of data
all of these are possible uses of views

Which of the following are tracked by Site Speed reports?
page-load time for a sample of page views on your site
how quickly images load
how quickly the browser parses a page and makes it available for user interaction
button click response time
All answers are correct

Which of the following is a valid tagged custom campaign
example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign-spring&utm_term=backpacks
example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
example.com?utm_medium=referral&utm_source=example&utm_campaign=winter
All of these are valid

Which of the following is a benefit of using segments in your data analysis?
You can compare behavior metrics for groups of users like Converters vs non Converters.
You can analyze your users and/or their sessions according to single or multi-session conditions.
You can isolate and analyze specific conversion paths using conversion segments.
You can permanently modify the data in your view, for example excluding internal or bot traffic.
A,B, and C only
A,B,C & D

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?
A) 1
B) 5
C) 2
D) 0

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?
View filters
Advanced Segments
Report filters
Custom Dimensions

Which of the following is an advantage of implementing Google Tag Manager?
You can add Google Analytics tags to your site without editing site code.
You can add AdWords tags to your site without editing site code.
You can add non-Google tags to your site without editing site code.
You can change configuration values in your mobile app without rebuilding a new binary.
All of these answers are correct.

Which Analytics API allows you to access your Google Analytics account configuration data?
Core Reporting API
Embed API
Management API
You cannot access this data with an API

What does the Time Lag report indicate?
Time lag between goal completions
Lag on the load time of the site
Time lag between the original session and a goal completion
Time lag between page views in the goal funnel

Which dimension is not included in the Adwords reporting section of Google Analytics?
Bid adjustment
Keyword
Invalid click
Destination URL
TrueView Video ad

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
Google Analytics does not keep track of sessions by default
The visitor’s session expires after 5 minutes of inactivity
The visitor’s session expires after 30 minutes of inactivity
The visitor’s session expires once the visitor has exited your site

You define a Destination URL goal by:
creating a new dashboard to report only on the goal page
adding the conversion ID to the tracking code on the goal page
editing the view Goals and specifying the request URL of the conversion page
adding the ecommerce code to the goal page

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?
Session (metric) + Page (dimension)
Bounce rate (metric) / Event Action (dimension)
Sessions (metric) / city (dimension)
All of the above are valid dimension / metric combination

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:
You are possibly targeting the wrong audience who is not as interested in your product
The navigation between the second and third steps of the purchase process could be improved
You should consider directing traffic through a different entrance point of your goal
all of the above

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?
The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days .
You must modify your tracking code to support Smart Goals data collection.
You must enable “Smart Goals” in your property settings.
The selected Google Analytics account must have at least 500 sessions over the past 30 days.

What is the main purpose of the Mutli-Channel funnel report?
To show which goals are bringing in the most revenue
To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
To analyze the funnel steps for multiple goals
To see which channels resulted in the highest number of pageviews

The User ID feature is commonly used with which of the following website layouts?
Users can create an account on your website and log in on all types of devices
Users can navigate between your website and multiple subdomains within one session
Users must navigate to a 3rd party shopping cart domain to complete a purchase
You have content that displays on another domain through an iFrame

True or False: When a new view is created, it will show the historical data from the first view you created for the property.
True: Any new view will include all historical website data.
False: Views will report data from the day they are created.

Why would it be useful to assign a value to your goal in Google Analytics?
Assigning a goal value allows you to track revenue from your conversions.
Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.
Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.

How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?
Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic
In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must:
use Google Tag Manager for your Analytics tracking
be able to generate your own unique IDs
create a new Analytics account for User ID reporting
all of the above

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?
Location
Campaign medium
Device category
Interest category

When you create a new Channel Grouping in a view, you can:
immediately select it in the Acquisition Overview and Channel reports
apply it retroactively and see historical data classified by our new channel definitions
change how reports display your data, without changing the data itself
A and C only
A,B, and C

When should you use manual tagging?
You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.
You should use manual tagging for any non-AdWords custom campaign.
You should use manual tagging to track only AdWords campaigns.

Which of the following metrics is available when Site Search tracking is enabled?
Sessions with Search: The number of sessions that used your site’s search function at least once.
Search Exits: The number of searches made immediately before leaving the site.
Time after Search: The amount of time users spend on your site after performing a search.
Search Refinements: The number of times a user searched again immediately after performing a search.
All of the above

The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:
pageviews
events
transactions
A and B only
A,B, and C

What reports would you use to determine if you should consider expanding your advertising to new markets?
Location and Language reports
Frequency and recency reports
Intelligence events
Source/Medium report

Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
Device Category
landing page
Campaign
A and C only
A, B, and C

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?
Ecommerce reports
Multi channel funnels reports
Interests report
Goals reports
Campaigns reports

What is a benefit of using Google Analytics for Remarketing?
You can target customers who have previously been to your site with customized creatives.
You can create remarketing lists without making any changes to your existing GA tag.
You can create remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period.
A and C only
A, B, and C

True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.
True: With analytics.js you can track across your domain and subdomains with no additional configuration.
False: You must always set up cross domain tracking in order to track subdomains.

You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?
The tracking code has been altered and is reporting incorrectly
There is a new referral source that is directing a lot of new traffic to the site
There is unidentified referral traffic that is likely bot traffic
New pages or subdomains have been recently indexed in organic search
All of the above

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?
First Interaction model
Last Interaction model
Last Non-Direct Click model
Linear model

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
You can create your own custom channel grouping in addition to the default MCF Channel grouping.
The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
When you share a Custom Channel Grouping, only the configuration information is shared. You data remain private.
All of these statements are true.


Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?
Traffic type
Language
Device Category
B and C only
A, B, and C

Google Analytics can collect behavioral data from which systems?
E-commerce platforms
Mobile Applications
Online point-of-sales system
A and B only
A, B, and C


Auto-tagging is a feature that is used with which type of traffic?
Any search engine traffic that is not from Google
AdWords Campaign traffic
Website referrals
Social media referrals

Google Analytics can identify that two sessions are from the same user if:
the sessions happen in the same browser on the same device
the sessions happen on the same day
the sessions happen in the same browser
the sessions occur within 30 minutes of each other


When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:
changing the sampling rate in your view settings
adjusting the session timeout control
adjusting a control in the reporting interface for greater or less precision
You cannot adjust the sample data

Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?
Segments are filters that permanently change your data.
Segments let you isolate and analyze your data .
You can use segments to build custom Remarketing lists.
Segments represent either subsets of sessions or subsets of users.

Why can AdWords clicks sometimes differ from Analytics sessions in your reports?
some visitors may have javascript disabled
some visitors may be blocking cookies
clicks and sessions are different metrics
all of the above


What is an assisted conversion?
When one goal completion leads to another
When one traffic source results in a later goal completion through another traffic source
An AnWords view through conversion
When an AdWords visitors returns to the site directly to convert

What is an attribution model in Google Analytics?
the set of rules that determine which AdWords ads are credited with a conversion
the set of rules for assigning sessions to new vs returning users
the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths
the set of rules for assigning specific interest categories


Adding filters to a view in Google Analytics allows you to:
exclude visits from a particular IP address
replace complicated page URLs with readable text strings
modify historical data
A and B only
A, B, and C

Google Analytics Exam Answers June 2016

By

Google Analytics Exam Answers June 2016

1 Which of the following questions can be answered using the goal flow report?

[A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel?  [B] Do visitors usually start my conversion process from the first step or somewhere in the middle?

  • Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
  • Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
  • All of these can be answered using the goal flow report.

 

2 When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

[A] You are possibly targeting the wrong audience who is not as interested in your product  [B] The navigation between the second and third steps of the purchase process could be improved

[C] You should consider directing traffic through a different entrance point for your goal  [D] all of the above

  • What is the URL parameter that auto-tagging appends to an AdWords destination URL?

gclid=  _ga=  userid=  clickid=  utm=

  • Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?
  • example.com/thankyou.html
  • example.com/thankyou.php
  • example.com/thankyou/receipt.php
  • All of these would trigger a goal conversion

 

5 Segments are subsets of your Analytics data. Which of the following are not true of Analytics segments?

  • Segments are filters that permanently change your data
  • Segments let you isolate and analyze your data
  • You can use segments to build custom Remarketing lists
  • Segments represent either subsets of sessions or subsets of users

6 The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data?

  • Location
  • Campaign Medium
  • Device Category
  • Interest Category

7 Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

  • Remarketing
  • Interest Categories
  • Demographic reporting
  • B and C only
  • A, B, and C
  • You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

1

5

2

0

  • Which of the following is a benefit of using segments in your data analysis?

You can compare behavior metrics for groups of users like Converters vs non Converters

You can analyze your users and/or their sessions according to single or multi-session conditions

You can isolate and analyze specific conversion paths using conversion segments

You can permanently modify the data in your view, for example excluding internal or bot traffic  A,B, and C only  A,B,C &D

  • Which of the following is a hit type tracked by Google Analytics?
  • page tracking hit
  • event tracking hit
  • ecommerce tracking hit
  • all of these are hit types tracked in Google Analytics

 

 

 

11 True or False: Once a view is deleted it cannot be restored.

  • Deleted views cannot be restored at any time.
  • You have 35 days to restore a view after it is deleted.

12 Which dimension is not included in the Adwords reporting section of Google Analytics?

  • Bid adjustment
  • Keyword
  • Invalid click
  • Destination URL
  • TrueView Video ad

13 True or False: When a new view is created, it will show the historical data from the first view you created for the property.

[A] True. Any new view will include all historical website data.  [B] False. Views will report data from the day they are created.

14 When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

  • changing the sampling rate in your view settings
  • adjusting the session timeout control
  • adjusting a control in the reporting interface for greater or less precision [D] You cannot adjust the sample rate

15 True or False: The order in which filters appear in your view settings matters.

  • Filters are executed in the order in which they appear.
  • Filters are not necessarily executed in the order in which they appear.

16 Adding filters to a view in Google Analytics allows you to

  • exclude visits from a particular IP address
  • replace complicated page URLs with readable text strings
  • modify historical data
  • A and B only
  • A, B, and C

17 What does the time lag report indicate?

  • Time lag in between goal completions
  • Lag on the load time of the site
  • Time lag in between the original session and a goal completion [D] Time lag in between page view during the goal completion

 

18 You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

  • Email traffic will always appear as referral and can not be tracked separately.
  • Email is a default medium in Google Analytics and will automatically appear in your reports. [C] Email traffic can be tracked using manual tagging with UTM parameters.

19 What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

  • View filters
  • Advanced Segments
  • Report filters
  • Custom Dimensions

20 Why can AdWords clicks differ from Analytics sessions in your reports?

  • Some visitors may have javascript disabled
  • some visitors may be blocking cookies
  • clicks and sessions are different metrics [D] all of the above

21 You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

  • The tracking code has been altered and is reporting incorrectly
  • There is a new referral source that is directing a lot of new traffic to the site
  • There is unidentified referral traffic that is likely bot traffic
  • New pages or subdomains have been recently indexed in organic search [E] All of the above

 

22 When you create a new Channel Grouping in a view, you can

  • immediately select it in the Acquisition Overview and Channels reports.
  • apply it retroactively and see historical data classified by your new channel definitions. [C] change how reports display your data, without changing the data itself.
  • A and C only
  • A,B, and C

 

23 What is an attribution model in Google Analytics?

  • the set of rules that determine which AdWords ads are credited with a conversion
  • the set of rules for assigning sessions to new vs returning users
[C] the set of rules that determine how credit for sales and conversions is assigned to touchpoints
in conversion paths  

[D] the set of rules for assigning specific interest categories to each session

24 Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

  • Ecommerce reports
  • Multi channel funnels reports
  • Interests report
  • Goals reports
  • Campaigns reports

25 Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics.

  • Custom dimensions
  • Goal tracking
  • Data import
  • Custom channel groupings

26 The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

  • send data to Google Analytics from any web-connected device
  • send data to Google Analytics from a kiosk or a point of sale system
  • upload aggregated data tables to Google Analytics
  • A and B only
  • A, B, and C

27 Which of the following could be measured by defining a goal in Google Analytics?

  • the percentage of visits that result in a site registration
  • the percentage of visits that contain only one page view
  • the percentage of visits during which visitors spent at least two minutes on the site
  • All of these could be measured by defining a goal in Google Analytics

 

28 In the multi-channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

  • Assisted Conversion Value
  • Conversion Rate
  • First Interaction (Click) Conversions [D] none of these metrics

29 Google Analytics can collect behavioral data from which systems?

  • E-commerce platforms
  • Mobile Applications
  • Online point-of-sales systems
  • A and B only
  • A, B, and C

30 True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

[A] True: A session is considered a ‘bounce’ if the user views one page of the site and then leaves

[B] False: Because there was more than one interaction hit in the session (pageview hit and event
hit) this session would not be considered a bounce  

31 Which of the following are possible uses of views within a single Google Analytics account?

  • to look more closely at traffic to a specific subdomain
  • to look more closely at traffic to a specific part of a site (a page or selection of pages)
  • to limit a user’s access to a subset of data
  • A and C only
  • A, B, and C

32 Which of the following would prevent URL destination goal conversions from being recorded?

  • There was a misspelling in the URL of the goal definition
  • The tracking code is missing from the conversion page
  • The match type in the goal definition is incorrect
  • No URL destination goals have been defined
  • All of these answers apply

33 What is an assisted conversion?

  • When one goal completion leads to another
  • When one traffic source results in a later goal completion through another traffic source
  • An AdWords view through conversion
  • When an AdWords visitor returns to the site directly to convert

34 You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

  • You must have at least 500 sessions from AdWords ad clicks in the Google Analytics view over the past 30 days.
  • You must modify your tracking code to support Smart Goal data collection. [C] You must enable ‘Smart Goals’ in your property settings.
[D] The selected Google Analytics account must have at least 1000 pageviews over the past 30
days.  

35 A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?  [A] The visitor’s session expires after 30 minutes of inactivity.

[B] The visitor’s session expires after 5 minutes of inactivity.  [C] The visitor’s session expires once the visitor has exited your site.  [D] Google Analytics does not keep track of sessions by default.

36 Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success?

  • Bounce Rate
  • session duration
  • Pageviews
  • Conversion Rate

37 Which Analytics API allows you to access your Google Analytics account configuration data?

  • Core Reporting API
  • Embed API
  • Management API
  • You cannot access this data with an API

38 Why would it be useful to assign a value to your goal in Google Analytics?

[A] Assigning a goal value allows you to track actual revenue from your conversions  [B] Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site

[C] Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website

 

39 Which of the following is an advantage of implementing Google Tag Manager?

  • You can add Google Analytics tags to your site without editing site code.
  • You can add AdWords tags to your site without editing site code.
  • You can add non-Google tags to your site without editing site code.
  • You can change configuration values in your mobile app without rebuilding a new binary. [E] All of these answers are correct.

40 Google Analytics uses which model by default when attributing conversion values in nonMulti-Channel Funnel reports

  • First Interaction model
  • Last Interaction model
  • Last Non-Direct Click model
  • Linear model

41 Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

  • Traffic type
  • Language
  • Device Category
  • B and C only [E] A, B, and C

42 What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

  • Real Time reporting
  • Segmentation
  • View filters
  • Multi-channel funnels

 

43 What is a benefit of using Google Analytics for Remarketing?

  • You can target customers who have previously been to your site with customized creatives.
  • You can create remarketing lists without making any changes to your existing GA tag. [C] You can create remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period.
  • A and C only
  • A, B, and C

44 You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

  • Annotations
  • Intelligence Events
  • Real-Time
  • Secondary Dimensions [E] Advanced Segments

45 Auto-tagging is a feature that is used with which type of traffic?

  • Any search engine traffic that is not from Google
  • AdWords Campaign traffic
  • Website referrals
  • Social media referrals

46 Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

  • Last Interaction model
  • First Interaction model
  • Linear model
  • Last Non-Direct Click model
  • Google Analytics can identify that two sessions are from the same user if

the sessions happen in the same browser on the same device  the sessions happen on the same day  the sessions happen in the same browser  the sessions occur within 30 minutes of each other

 

 

  • Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
  • Device Category
  • landing page
  • Campaign
  • A and C only [E] A, B, and C

49 True or False: When you share a link to a custom report, you share the data in the report.

  • Sharing a link to a custom report shares the data in the report.
  • Sharing a link to a custom report only shares a template for the report.

50 What are UTM parameters?

  • Parameters that are added to custom campaigns in order to correctly track the performance of these campaign in your Analytics reports.
  • Parameters that are added in your website source code that allow Analytics to identify traffic coming from Adwords campaigns.
[C] Parameters that are added to URLs in order to track organic traffic, referral traffic and CPC
traffic.  

[D] Parameters that are added to your site for Event tracking

51 Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

  • Visits
  • Ecommerce Conversion Rate
  • Page Value
  • Bounce Rate [E] Pages / Visit

52 How would you track visitors coming from an email or newsletter campaign?

  • By turning auto-tagging on
  • Analytics will track visits coming from any campaign automatically
  • By manually tagging the destination urls of the campaign
  • It is not possible to track visitors coming from non adwords campaigns

53 Which report would you use to determine the % of your site traffic that has already been to your site before?

  • Behaviour – New vs returning report
  • Behaviour – Frequency & Recency report
  • Interests – Affinity categories report
  • All traffic – Referrals report
  • Ecommerce – Sales performance report

54 Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

  • Session (metric) / Page (dimension)
  • Bounce rate (metric) / Event Action (dimension)
  • Sessions (metric) / city (dimension)
  • All of the above are valid dimension / metric combinations

55 You define a Destination URL goal by

  • Creating a new dashboard to report only on that goal page
  • adding the conversion ID to the tracking code on the goal page
  • Editing the view Goals and specifying the request URI of the conversion page [D] adding the ecommerce code to the goal page

56 What is the main purpose of the Multi-Channel funnel report?

[A] To show which goals are bringing in the most revenue

[B] To evaluate the interaction and contribution of multiple channels in the conversion/purchase
cycle for your site  
  • To analyze the funnel steps for multiple goals
  • To see which channels resulted in the highest number of pageviews

57 Which of the following metrics would most strongly suggest a poorly performing website?

  • Bounce Rate > 90%
  • Bounce Rate < 90%
  • % New Visits > 90%
  • Session Duration > 5 minutes
  • None of these answers

58 Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

  • You can create your own custom channel grouping in addition to the default MCF Channel grouping.
  • The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
  • When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private.
  • All of these statements are true.

59 Your Multi-Channel Funnel reports have no data. What is the most likely reason?

[A] You haven’t implemented Goals or Ecommerce  [B] You haven’t enabled demographic data

  • You are not using Google Tag Manager
  • You are not using Content Experiments
  • You haven’t set up Goal Funnels

60 The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

  • Goals
  • Segments
  • Custom reports
  • B & C only
  • A, B, and C

61 True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

[A] True. With analytics.js you can track across your domain and subdomains with no additional
configuration.  

[B] False. You must always set up cross domain tracking in order to track subdomains.

62 Which of the following is not a required parameter in the URL builder?

  • Campaign Name
  • Campaign Medium
  • Campaign Content
  • Campaign Source
  • All of these are required

63 The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

  • use Google Tag Manager for your Analytics tracking
  • be able to generate your own unique IDs
  • create a new Analytics account for User ID reporting [D] all of the above

64 How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

  • Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
  • Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
  • Both A and B
  • In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only

65 The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:

  • pageviews
  • events
  • transactions
  • A and B only [E] A,B, and C

66 When should you use manual tagging?

  • You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.
  • You should use manual tagging for any non-AdWords custom campaign. [C] You should use manual tagging to track only AdWords campaigns.

67 Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?

  • product SKU(s)
  • purchase amount
  • billing city
  • tax amount
  • credit card number

 

 

68 The User ID feature is commonly used with which of the following website scenarios?

  • Users can create an account on your website and log in on all types of devices.
  • Users can navigate between your website and multiple subdomains within one session.
  • Users must navigate to a 3rd party shopping cart domain to complete a purchase. [D] You have content that displays on another domain through an iFrame.

69 Which of the following metrics is available when Site Search tracking is enabled?

  • Sessions with Search: The number of sessions that used your site’s search function at least once.
  • Search Exits: The number of searches made immediately before leaving the site.
  • Time after Search: The amount of time users spend on your site after performing a search. [D] Search Refinements: The number of times a user searched again immediately after performing a search.  [E] All of the above

70 What reports would you use to determine if you should consider expanding your advertising to new markets?

  • Location and Language reports
  • Frequency and recency reports
  • Intelligence events
  • Source/Medium report

 

Google Analytics Certification Exam Answers

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Google Analytics Certification Exam Answers

 

Google Analytics Certification (GAIQ)

The Google Analytics individual qualification exam covers basic and advanced Google Analytics concepts. This includes topics such as 1) planning and principles, 2) implementation and data collection, 3) configuration and administration, 4) conversion and attribution, 5) reports, metrics, and dimensions.

90 minutes
70 questions
80% passing score
Validity period of 18 months

 

1.) What is an attribution model in Google Analytics?

2.) In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

3.) How would you track visitors coming from an email or newsletter campaign?

4.) How would you track visitors coming from an email or newsletter campaign?

5.) Which of the following is not a required parameter in the URL builder?

6.) Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

7.) Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?

8.) Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success?

9.) What is a benefit of using Google Analytics for Remarketing?

10.) Which Analytics API allows you to access your Google Analytics account configuration data?

11.) You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

12.) Google Analytics can collect behavioral data from which systems?

13.) Why would it be useful to assign a value to your goal in Google Analytics?

14.) How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

15.) The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

16.) What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

17.) When you create a new Channel Grouping in a view, you can

18.) The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

19.) Which of the following is a benefit of using segments in your data analysis?

20.) True or False: Once a view is deleted it cannot be restored.

21.) What is an assisted conversion?

22.) When should you use manual tagging?

23.) Which of the following metrics would most strongly suggest a poorly performing website?

24.) Why can AdWords clicks differ from Analytics sessions in your reports?

25.) You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

26.) Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

27.) When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

28.) The User ID feature is commonly used with which of the following website scenarios?

29.) Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

30.) Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

31.) You web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversions?

32.) Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

33.) Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

34.) Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

35.) Which report would you use to determine the % of your site traffic that has already been to your site before?

36.) Which dimension is not included in the Adwords reporting section of Google Analytics?

37.) What is the URL parameter that auto-tagging appends to an AdWords destination URL?

38.) True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

39.) You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?

40.) What does the time lag report indicate?

41.) Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

42.) Which of the following values is sent to Google Analytics in the campaign or traffic source fields using the SDKs or tracking code?

43.) Segments are subsets of your Analytics data. Which of the following statements are not true of Analytics segments?

44.) The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:

45.) The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:

46.) When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

47.) What reports would you use to determine if you should consider expanding your advertising to new markets?

48.) Auto-tagging is a feature that is used with which type of traffic?

49.) The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

50.) What is the main purpose of the Mutli-Channel funnel report?

51.) What is the main purpose of the Multi-Channel funnel report?

52.) You define a Destination URL goal by

53.) You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

54.) True or False: When a new view is created, it will show the historical data from the first view you created for the property.

55.) Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?

56.) True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

57.) What are UTM parameters?

58.) Google Analytics can identify that two sessions are from the same user if

59.) What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

60.) Adding filters to a view in Google Analytics allows you to

61.) Which of the following metrics is available when Site Search tracking is enabled?

62.) You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

63.) You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

64.) Which of the following are “hit” types tracked by Google Analytics?

65.) Which of the following is a hit type tracked by Google Analytics?

66.) You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

67.) You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

68.) Which of the following is a valid tagged custom campaign?

69.) Which of the following could be measured by defining a goal in Google Analytics?

70.) Which of the following are possible uses of views within a single Google Analytics account?

71.) Which of the following are possible uses of views within a single Google Analytics account?

72.) Which of the following is a session level interaction?

73.) In the Linear attribution model,

74.) Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report?

75.) Your Multi-Channel Funnel reports have no data. What is the most likely reason?

76.) Which of the following is not a default Medium in Google Analytics?

77.) Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

78.) When configuring a goal, why is it useful to assign a goal value?

79.) Which of the following is an advantage of implementing Google Tag Manager?

80.) Which of the following are advantages of implementing Google Tag Manager?

81.) Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

82.) What is the first step of analytics planning?

83.) A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

84.) Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

85.) You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?

86.) Which of the following are true about segmentation?

87.) You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful?

88.) Which of the following would be most useful for optimizing landing pages?

89.) You should add Analytics Tracking code to your site ________________.

90.) Which of the following would you use to set up a custom alert?

91.) Google Analytics can recognize returning users

92.) Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?

93.) Which of the following would you use to send data from a website to Google Analytics?

94.) Which of the following represents a macro conversion for an ecommerce site?

95.) Which are the four main parts of the Google Analytics platform?

96.) Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?

97.) You want to know whether button X is clicked more often than button Y. Which of the following would be most useful?

98.) Which of the following would be valid segments to consider using to analyze traffic patterns in your data?

99.) Which of the following is not a standard campaign parameter?

100.) You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

101.) Which of the following questions can be answered using the goal flow report?

102.) In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?

103.) Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

104.) Which of the following would prevent destination goal conversions from being recorded?

105.) Which of the following would prevent URL destination goal conversions from being recorded?

106.) Which of the following would help you to determine the conversion value of a paid keyword?

107.) Which of the following are valid scopes for dimensions?

108.) Specifying a goal value allows Google Analytics to calculate ______ .

109.) You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?

110.) Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?

111.) Which of the following are examples of Sources?

112.) What is the hierarchy of the Google Analytics data model?

113.) Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

114.) You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?

115.) You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?

116.) Which of the following would you use to show two date ranges on the same graph?

117.) Which of the following types of data can be collected and reported in the Site Speed reports?

118.) A macro conversion

119.) Which of the following metrics would most strongly suggest a poorly performing landing page?

120.) When do the Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?

121.) Which of the following are dimensions?

122.) Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals?

123.) Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?

124.) Which of the following are measures of traffic volume?

125.) Setting up goals allows you to see ________ .

126.) Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?

127.) The demographics and interest category information in Google Analytics comes from

128.) Which of the following metrics shows the number of times your ads were displayed?

129.) You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?

130.) Which of the following Behavior metrics shows the number of sessions that included a view of a page?

131.) Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

132.) Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?

133.) It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

134.) True or False: When you share a link to a custom report, you share the data in the report.

135.) Which of the following Channels is part of the Default Channel Grouping?

136.) What is the purpose of the URL builder?

137.) Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?

138.) The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your Pages report. How can this be achieved?

139.) Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

140.) You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?

141.) Which of the following technologies on your site influence how you implement Analytics?

142.) True or False: The order in which filters appear in your view settings matters.

143.) Digital analytics is

144.) You can adjust the report sample size in Google Analytics by

145.) Which of the following technologies or features can be used to add data to Google Analytics?

146.) Which of the following are possible uses of filters?

147.) Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent a micro conversion for your site?

148.) You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?

149.) Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?

150.) Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

151.) You can combine a metric X with a dimension Y in Google Analytics

152.) For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?

153.) Using filters, you can ________.

154.) If a paid keyword has an Assisted/Last Click or Direct Conversions value of .5, which of the following is true?

155.) The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data?

GOOGLE ANALYTICS EXAM QUESTION AND ANSWERS

By

GOOGLE ANALYTICS EXAM QUESTION AND ANSWERS

 

What are the three elements of Event Tracking?

You have two buttons on your website and would like to track if people click on Button #1 more than Button #2. Can you do this in Google Analytics? If so, how?

How can you track Flash Events with Google Analytics code?

What is the purpose of a virtual pageview?

How can you track user engagement on websites that use Flash or AJAX and are located on one HTML page?

True or False: You can compare Advanced Segments side by side in reports.

True or False: You can apply an Advanced Segment to historical data.

Is profile filter order applied in order, or all at once?

You want a profile to include only Google AdWords data. How can you do this?

What are some ways you can use profiles?

You just added new content and would like to see if people are viewing it. Can you use Real Time to determine this?

Can Real Time show you whether or not the Google Analytics code snippet is working on a particular page?

What is available in Google’s Real Time Reporting?

What types of goals can Google Analytics track?

How can you determine whether people who use your Site Search have a higher conversion value than people who do not?

What does the Site Search Report tell you?

If Channel X equally initiates and assists in conversions, what would its Assisted/Last Interaction Conversion value be?

What is a good metric for measuring the quality of traffic to your website?

If a visitor subscribes to your newsletter, than someone else on the exact same computer also subscribes during the same session, how many conversions will be tracked?

If a visitor conducts two transactions on your website during one visit, how many conversionsand how many transactions will be tracked by Google Analytics?

What does the Visit Duration report show you?

People are spending more time on your site. How can you tell if they are actually interacting more on the site?

How can you determine the conversion rate for people on a certain Operating System and located in a particular city?

You want to find out which keywords visitors from Chicago use to find your website. How can you do this?

True or False: Pageviews is a metric.

True or False: Average Time on Site is a metric.

True or False: City is a metric.

True or False: Browser is a metric.

True or False: Screen Resolution is a dimension.

True or False: %New Visits is a dimension.

True or False: Bounce Rate is a dimension.
What are some valid location dimensions?
Your visitors have a habit of visiting your site several times before converting. Which metric could help you determine whether or not a particular keyword is part of a conversion path?
Which metric can you use to determine if one type of campaign was responsible for initiating conversions?
You are getting high bounce rates on a landing page from a particular keyword. Why might this be?
What is Bounce Rate?
What is one indication of a poorly performing landing page?
How can you use the Landing Pages Report in assessing website performance?
True or False: You can use Intelligence to alert you if weekly revenue increases or decreases by an unexpected amount.

True or False: You would use Intelligence to set up a custom alert.
In the Google Analytics Intelligence Events, what types of alerts are available?
What are the two most common ways that visitors can be recorded as “direct / (none)” in Google Analytics?
A search engine appears in the list of referring sites. Why might this happen?
On your website.com, you are seeing traffic coming from website.com / referral. Why might that be happening?
What is a referrer?
Reports show that visitors are coming from paused or discontinued campaigns. Why might this be?
True or False: You can view Ad Group data in Google Analytics with AdWords manual tagging enabled.
True or False: You can view Match Type data in Google Analytics with AdWords manual tagging enabled.
True or False: You can view Placement URL data in Google Analytics with AdWords manual tagging enabled.
True or False: You can view Campaign data in Google Analytics with AdWords manual tagging enabled.
True or False: by default, Google Analytics will track the click path of individual visitors.
True or False: by default, Google Analytics will track the average amount of time spent on your site.
True or False: by default, Google Analytics will track the referrer that directs visitors to your site.
True or False: by default, Google Analytics will track the number of visitors.
True or False: Google Analytics can NOT track visits to cached pages.
What is the purpose of “_trackPageview()”?

Which of the following are true about segmentation? Check all that apply.

Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

Which of the following Channels is part of the Default Channel Grouping? Select all that apply.

How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis? (select all that apply)

For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?

You have discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)

You have discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean up your report data?

When does Google Analytics sample data for reporting?

How can you add data to Google Analytics from other sources? (select all that apply)

A session in Google Analytics consists of:

During data processing, Google Analytics: (select all that apply)

Which Analytics tracking technology would you use to collect how users interact with a web-connected ticket kiosk?

Which of the following could be measured by defining a goal in Google Analytics? Select all that apply

Which of the following metrics shows the number of times your ads were displayed?

Which of the following are measures of traffic volume?

You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

Which of the following metrics would be useful in showing you whether a keyword is part of a conversion path?

Which of the following would you use to show two date ranges on the same graph?

Channel X has an Assisted/Last Interaction Conversions value of exactly 1. Which of the following is true?

What are the four main components of the Google Analytics platform? (select all that apply)

By default, when does a users session (or visit) end according to Google Analytics?

True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics.

What should always be the first step of creating a measurement plan?

Which of the following is NOT a standard Google Analytics campaign variable?

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?

You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?

Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

Which two metrics below would be the best KPIs for measuring the performance of an commerce business? Select two.

Which of the following would be valid segments to consider when looking at data. Select all that apply.

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website?

Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your commerce conversion rate for these two visits?

You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, what do you do with the existing Google Analytics tracking code?

Which of the following are dimensions?

Which of the following is true of ROI?

In the Linear Attribution Model?

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

Which of the following reports allows you to identify the terms visitors use to conduct searches within your site? Select all that apply.

Which of the following would be most useful for ranking pages according to revenue contribution?

You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?

What is the first step of analytics planning?

Which of the following most accurately describes the concept of attribution in digital analytics?

Which of the following are examples of mediums? Select all that apply.

Which of the following Behavior metrics shows the number of sessions that included a view of a page?

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

Which of the following are examples of sources? Select all that apply.

The demographics and interest category information in Google Analytics comes from

It is important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

You have found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to your brand? Select all that apply.

You want to know whenever weekly revenue for your “spring sale” campaign increases or decreases by an unusual amount. Which of the following would be most useful?

Which of the following are examples of channels? Select all that apply.

Which of the following would help you to determine the conversion value of a paid keyword?

Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins With”. Which of the following URLs will count as goals? Select all that apply.

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?

Which of the following are tracked by Site Speed reports? Select all that apply.

Which of the following would be most useful for optimizing landing pages?

A macro conversion

Which of the following are possible uses of filters? Select all that apply.

When configuring a goal, why is it useful to assign a goal value?

When do the Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?

Which of the following questions can be answered using the goal flow report?.

To calculate ROI correctly, Google Analytics needs Select all that apply.

You want to measure the percentage of sessions during which the user clicks a “product details” button. Which of the following would you need to do in order to see this information?

True or False: The order in which filters appears in your view settings matters.

If a paid keyword has an Assisted/Last Click or Direct Conversions value of .5, which of the following is true?

What is the purpose of the URL builder?

Your commerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site? Select all that apply.

Which of the following are metrics? Select all that apply.

Which of the following is not a standard campaign parameter?

You want to explore traffic metrics by gender and age. Which of the following sections in Analytics will be most useful?

Using filters, you can _____. Select all that apply.

Which of the following are advantages of implementing Google Tag Manager? Select all that apply.

Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

Which of the following technologies on your site influence how you implement Analytics? Select all that apply.

Setting up goals allows you to see ______. Select all that apply.

You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to add author information to Google Analytics?

For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions. Select all that apply.

You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?

You want to see conversion rates for Windows visits coming from London. Which of the following would you need to select?

Which of the following should you NOT collect with the Google Analytics commerce JavaScript? Select all that apply

Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?

True or False: When you share a link to a custom report, you share the data in the report?

The URL for the homepage of your site is example.com/index. You would like this to appear as “/home” in your Pages report. How can this be achieved?

Which of the following represents a macro conversion for an commerce site?

Which of the following suggest a poorly performing landing page?

Which of the following would you use to exclude rows with fewer than 10 visits?

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic Report”? Select all that apply

Which of the following technologies or features can be used to add data to Google Analytics? Select all that apply

Which of the following would prevent URL destination goal conversions from being recorded? Select all that apply

You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?

Generally, the recommended best practice is to set up one Google Tag Manager Account

In order to set up commerce tracking, you need to _____. Select all that apply

Which of the following would you use to set up a custom alert?

Which of the following metrics shows the number of times your ads were displayed?

The URL for the homepage of your site is example.com/index. You would like this to appear as “/home” in your Pages report. How can this be achieved?

Which of the following are advantages of implementing Google Tag Manager?

You want to explore traffic metrics by gender and age. Which of the following sections in Analytics will be most useful?

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?

Specifying a goal value allows Google Analytics to calculate what?

Which of the following technologies or features can be used to add data to Google Analytics?

Which of the following technologies on your site influence how you implement Analytics?

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

Which of the following are dimensions?

Which of the following is true of ROI?

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website?

Which of the following are possible uses of filters?

Which of the following metrics would allow you to assess AdWords campaign profitability?

Which of the following represents a macro conversion for an ecommerce site?

Setting up goals allows you to see what in Google Analytics?

Which of the following are examples of channels in Google Analytics?

Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?

Which of the following would you use to exclude rows with fewer than 10 visits in Google Analytics?

Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site?

Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business in Google Analytics?

You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?

You should add Analytics tracking code to your site

When do the Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?

Which of the following are examples of mediums in Google Analytics?

You want a second view of your data where you only see traffic to a specific sub directory. What is the best way to set this up?

Which of the following would you use to show two date ranges on the same graph?

You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?

Which of the following would be most useful for optimizing landing pages?

Which of the following would you use to set up a custom alert in Google Analytics?

Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

You’ve found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to your brand?

Which of the following most accurately describes the concept of attribution in digital analytics?

Which of the following would prevent URL destination goal conversions from being recorded in Analytics?

What is the first step of analytics planning?

True or False: The order in which filters appear in your view settings matters

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

When configuring a goal, why is it useful to assign a goal value in Analytics?

Which of the following suggests a poorly performing landing page?

Using filters, you can

You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?

Which of the following are possible uses of views within a single Google Analytics account?

Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?

Which of the following Channels is part of the Default Channel Grouping?

Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

Which of the following is a valid tagged custom campaign?

Which of the following are measures of traffic volume?

Channel X has an Assisted/Last Interaction Conversions value of exactly 1. Which of the following is true?

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report?

Person A and person B each visit your commerce site onca During her visit, person A buys one of your products Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?

You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, what do you do with the existing Google Analytics tracking code?

You want to measure the percentage of sessions during which the user clicks a “product details” button Which of the following would you need to do in order to see this information?

In the Linear attribution model

Which of the following would help you to determine the conversion value of a paid keyword?

Digital analytics is

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective

Which of the following is not a standard campaign parameter?

The demographics and interest category information in Google Analytics comes from

If a paid keyword has an Assisted/Last Click or Direct Conversions value of 5, which of the following is true?

Which of the following would be valid segments to consider when looking at data?

You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?

You want to know whenever weekly revenue for your “spring sale” campaign increases or decreases by an unusual amount. Which of the following would be most useful?

Which of the following would be most useful for ranking pages according to revenue contribution?

Which of the following could be measured by defining a goal in Google Analytics?

You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?

Which of the following is not a required parameter in the URL builder?

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

Which of the following metrics would most strongly suggest a poorly performing landing page?

Which of the following questions can be answered using the goal flow report?

True or False: The order in which filters appear in your view settings matters.

Which of the following would prevent destination goal conversions from being recorded?

Which of the following could be measured by defining a goal in Google Analytics?

Which of the following is a hit type tracked by Google Analytics?

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

Which report would you use to determine the percent of your site traffic that has already been to your site before?

True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

What is the URL parameter that autotagging appends to an AdWords destination URL?

True or False: Once a view is deleted it cannot be restored.

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

You define a Destination URL goal by

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

Which dimension is not included in the Adwords reporting section of Google Analytics?

What does the Time Lag report indicate?

Which Analytics API allows you to access your Google Analytics account configuration data?

Which of the following is an advantage of implementing Google Tag Manager?

Which of the following is a benefit of using segments in your data analysis?

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

The User ID feature is commonly used with which of the following website layouts?

True or False: When a new view is created, it will show the historical data from the first view you created for the property.

Why would it be useful to assign a value to your goal in Google Analytics?

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

What is the main purpose of the Mutli-Channel funnel report?

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

What is a benefit of using Google Analytics for Remarketing?

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?

What reports would you use to determine if you should consider expanding your advertising to new markets?

When should you use manual tagging?

Which of the following metrics is available when Site Search tracking is enabled?

The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:

When you create a new Channel Grouping in a view, you can

What is an assisted conversion?

Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

Google Analytics can identify that two sessions are from the same user if

Auto-tagging is a feature that is used with which type of traffic?

Google Analytics can collect behavioral data from which systems?

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

What is an attribution model in Google Analytics?

Adding filters to a view in Google Analytics allows you to

 

 

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