Google Adwords Video Advertising Exam Answers with Explanations
1.) TrueView in-display ads run on which YouTube pages?
- A) Search only
- B) Home, watch, and search
- C) Home, watch, and subscriptions
- D) Watch only
Correct answer is:
- B) Home, watch, and search
Explanation: In-display ads appear in places like on YouTube search results, next to related videos, on the YouTube homepage, and on partner sites and apps. They invite users to click on a thumbnail to watch your video ad and help your videos get discovered by an interested audience.
Read more here: https://support.google.com/adwords/answer/2383007?hl=en
2.) Call-to-action (CTA) overlays are compatible with:
- A) TrueView in-stream ads only
- B) TrueView in-display ads only
- C) TrueView in-display ads that are at least 30 seconds long
- D) any TrueView ad format
Correct answer is:
- D) any TrueView ad format
Explanation: CTA overlays are available for TrueView in-stream ads or in-display ads. Once someone clicks an in-display ad to watch the video, the CTA shows on the watch page. The CTA overlay appears as soon as the video starts playing, and then collapses to show just the thumbnail image after 15 seconds. On desktop browsers, viewers can hover to expand the CTA. On mobile browsers, viewers can click the thumbnail image or arrow to expand it.
Read more here: https://support.google.com/adwordspolicy/answer/2679940?hl=en
3.) True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.
- A) False
- B) True
Correct answer is:
- B) True
Explanation: Yes, both formats can be in same campaign but in different ad groups. TrueView ad groups will each be assigned a format (either in-stream or in-display), and can contain only ads of that same format. For example, a TrueView in-stream ad group can contain only in-stream video ads and their associated targeting criteria and bids. Likewise, a TrueView in-display ad group can contain only in-display video ads and their associated targeting criteria and bids. If you want to run multiple formats in the same TrueView video campaign, you will need to create multiple ad groups.
Read more here: https://support.google.com/adwords/answer/2375497?hl=en
4.) An advertiser can:
- A) remarket video ads from the Google Search Network on the Google Display Network
- B) target viewers who are watching competitors’ ads on YouTube
- C) optimize remarketing by raising bids on topics or channels that generate the greatest ad response
- D) combine an AdWords remarketing list with a video remarketing list Correct answer is:
- C) optimize remarketing by raising bids on topics or channels that generate the greatest ad response
Explanation: Optimize your remarketing campaign based on performance metrics. For example, raise bids on specific topics or channels that generate the greatest ad response.
Read more here: https://support.google.com/adwords/answer/2545661?hl=en
5.) What’s needed for an advertiser to set up a video ad campaign?
- A) A budget for creating professional video ads
- B) A conversion rate of at least 5% on the Google Search Network
- C) A YouTube video
- D) A base AdWords budget in addition to pay-per-click costs
Correct answer is:
- C) A YouTube video
Explanation Read more here:
6.) With TrueView in-display ads, advertisers can target:
- A) The Google Display Network (GDN).
- B) YouTube and the Google Display Network (GDN).
- C) All of the listed answers are incorrect.
- D) YouTube.
Explanation: While video content for TrueView ads must be hosted on YouTube, TrueView ads can appear on both YouTube and on video partner sites and apps in the Google Display Network for desktop computers and mobile devices.
Read more here: https://support.google.com/adwords/answer/2375464?hl=en
7.) True of False: Advertisers can use call-to-action overlays (CTAs) for free.
- A) False
- B) True
8.) What are best practices for creating a TrueView in-stream ad?
- A) All of the listed answers are correct
- B) Provide clear next steps so customers can take action
- C) Deliver the most important message early in the video
- D) All a call-to-action (CTA) overlay
9.) What’s the difference between cost-per-click (CPC) bidding and cost-per- view (CPV) bidding?
- A) The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
- B) The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
- C) The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking install or watching the first 30 seconds of the ad — with CPV bidding
- D) The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
Explanation: With CPV bidding, you’ll pay for video views and other video interactions (such as clicks on the call-to-action overlays, cards, and companion banners), whichever comes first.
Read more here: https://support.google.com/adwords/answer/2472735?hl=en
10.) What is masthead billing based on?
- A) Impressions
- B) A flat daily fee
- C) Impressions and clicks
- D) Clicks
Explanation: As an advertiser or ad agency, you can buy placements on a reservation basis-instead of through the AdWords auction–when you want to pay based on the number of impressions (also known as cost-per-thousand impressions) or per day (cost-per-day).
Reservation campaigns also let you buy impressions at a fixed rate.
Read more here: https://support.google.com/partners/answer/6030919?hl=en
11.) If your client wants a specific reach for a specific price on YouTube, you should use:
- A) affinity audiences
- B) placement targeting
- C) reservation buying
- D) TrueView videos ads
12.) True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.
- A) False
- B) True
Explanation: Remarketing lists are created by linking your YouTube account to your AdWords account. Once you link accounts, you can create remarketing lists that reach people who have done the following YouTube-related actions:
- People who watch any of your videos
- People who take an action (like, dislike, comment, or share) on any of your videos
- People who view your video as a TrueView video ad
- People who visit or subscribe to your YouTube channel
Read more here: https://support.google.com/adwords/answer/2545661?hl=en
13.) What does average view frequency measure?
- A) All of the listed answers are incorrect
- B) The average number of times people have viewed the ad
- C) The average number of channel views
- D) The average view rate for the ad
Explanation: The typical number of times that someone viewed your ad over a given time period. For example, if your video ad’s average view frequency is 1.49, it means that someone viewed your ad about one and a half times during a specific period. Ideally, the average view frequency should be closer to 1 because, typically, people don’t want to view ads more than once. Read more here: https://support.google.com/partners/answer/6024272?hl=en
14.) With YouTube Analytics, you can track metrics on:
- A) YouTube session length
- B) cost-per-channel visit
- C) playback locations
- D) TrueView ad skip rates
Explanation: The Playback locations report shows the pages or sites that your videos are being viewed on.
Read more here: https://support.google.com/youtube/answer/1714546?hl=en
15.) True or False: YouTube remarketing lists can be used with standard text and display ads.
- A)True
- B) False
Explanation: You can also use video remarketing lists for standard AdWords text ads or display ads.
Read more here: https://support.google.com/adwords/answer/2545661?hl=en
16.) What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?
- A) 0.2
- B) 0.11
- C) 0.09
- D) 0.02
Explanation: View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions). Read more here: https://support.google.com/adwords/answer/2375431?hl=en
17.) A TrueView in-stream ad view is counted when a viewer:
- A) watches at least 25% of the video
- B) watches the video until the last quartile
- C) watches at least 30 seconds of the video or completes it
- D) watches the video for five seconds or longer
18.) How can an advertiser set up AdWords conversion tracking for a TrueView instream ad campaign?
- A) By using YouTube Analytics
- B) By using Google Analytics
- C) You can’t measure conversions with the in-stream format
- D) By creating an AdWords conversion tracking code
Explanation: You can use AdWords conversion tracking to track the number of people who click on a video ad and ultimately perform the desired conversion action. Since video advertising doesn’t always drive immediate conversions, we recommend that you look at view-through conversion data, which shows the number of online conversions that happened within 30 days after a viewer saw, but did not click, your video ad.
Read more here: https://support.google.com/adwords/answer/2456138?hl=en
19.) The initial remarketing list size for video campaigns includes users from the past:
- A) You can’t include visitors from past days
- B) 30 days
- C) 15 days
- D) 540 days
Explanation Read more here:
20.) True or False: More than one YouTube account can be linked to an AnWords account.
- A)True
- B) False
21.) True or False: You can use contextual targeting with videos.
- A) False
- B) True
22.) What are the targeting options for mastheads?
- A) Affinity, remarketing, and topics
- B) Visitors to the YouTube homepage in a targeted country
- C) Affinity and remarketing
- D) Topics and remarketing
23.) Which is a tip for optimizing a TrueView video for viewer engagement?
- A) Increase each target group’s bid by 100%
- B) Add a call-to-action overlay
- C) Add exclusions to the campaign
- D) Run both an in-stream and an in-display version of the ad
24.) Where would a call-to-action (CTA) overlay show?
- A) All of the listed answers are correct
- B) On TrueView in-display ads
- C) On videos on your channel
- D) On embedded videos
25.) With AdWords for video, an advertiser can target:
- A) All of the listed answers are correct
- B) Websites on the Google Display Network (GDN)
- C) Specific YouTube channels
- D) Specific YouTube videos
26.) In which TrueView format(s) can an advertiser use a companion banner?
- A) In-stream and in-display
- B) All of the listed answers are incorrect
- C) In-stream
- D) In-display
27.) targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
- Placement
- B) Contextual
- C) Interest
- D) Topic
28.) True or False: Advertisers can set bids per ad format
- A) True
- B) False
29.) True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
- A) True
- B) False
30.) True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.
- A) True
- B) False
31.) TrueView in-display video ads run on:
- A) The Search Network and the Display Network
- B) The YouTube Network
- C) The Display Network
- D) YouTube video and search pages and the Display Network
Explanation: TrueView in-display ads appear on YouTube-related videos search results pages; the video opens on a YouTube watch or channel page, Video partner sites and apps on the GDN Read more here: https://support.google.com/adwordspolicy/answer/2679940?hl=en
32.) What does linking an AdWords account to a YouTube account allow an advertiser to do?
- A) Access additional video reporting metrics
- B) All of the listed answers are correct
- C) Create call-to-action (CTA) overlays
- D) Create a remarketing list
33.) TrueView in-stream ads can appear on:
- A) YouTube Mastheads
- B) the Google Play Store
- C) Google search results and YouTube watch pages
- D) YouTube watch pages
34.) The standard companion banner size for TrueView in-stream ads on YouTube is:
- A) 300×80
- B) 300×600
- C) 300×60
- D) 300×250
35.) Which is a best practice for a successful TrueView in-stream ad?
- A) Add a frequency cap
- B) All of the listed answers are correct
- C) Include a strong call-to-action so the viewer knows what to do
- D) Use at least 3 types of targeting to find out which performs best
36.) Why is average view frequency important to measure?
- A) It lets you continually track conversions
- B) It tells you how many people are viewing the ad
- C) It shows you how engaged people are with the ad
- D) It shows how often the average person sees or interacts with the ad
37.) If someone clicks a TrueView video discovery ad where do they land?
- A) The ad’s destination URL
- B) The advertiser’s YouTube masthead
- C) The video on the YouTube watch page or advertiser’s channel
- D) The advertiser’s website
Explanation: Clicking the ad will deliver a user to the YouTube watch or channel page to view the video rather than playing the video within the ad unit itself.
Read more here: https://support.google.com/displayspecs/answer/6227733?hl=en
38.) A client who wants to advertise before, during, or after popular videos on the Display Network should:
- A) create a video ad campaign
- B) add a call-to-action (CTA) overlay to video ads
- C) add the keyword “video” to relevant campaigns
- D) bundle display ads for each target audience
39.) Which of these remarketing lists can be used for a video campaign?
- A) All of the listed answers are correct
- B) People who watched certain videos on the advertiser’s YouTube channel
- C) People who skipped the advertiser’s TrueView in-stream ads
- D) People who clicked the +1 button on the advertiser’s Google+ page
40.) ads can be created and managed through AdWords.
- A) TrueView
- B) Masthead
- C) TV
- D) Reserve-bought
41.) What’s an example of a managed placement for a TrueView in-stream ad?
- A) A website on the Display Network
- B) A specific YouTube video
- C) All of the listed answers are correct
- D) A YouTube channel
42.) To run a TrueView video ad, the video must be uploaded to:
- A) any video hosting site
- B) YouTube, with the privacy settings changed to “Public” or “Unlisted”
- C) an advertiser’s website
- D) YouTube, with the privacy settings changed to “Private”
43.) An advertiser is charged for viewing a TrueView in-display ad when someone:
- A) watches the entire ad
- B) watches a TrueView in-stream ad after watching a TrueView in- display ad
- C) clicks and views the first frame of the video
- D) shares the ad
44.) ads can show on YouTube search results before they’re approved, but they can’t run on YouTube or the Google Display Network until fully reviewed and approved.
- A) Approved
- B) Eligible
- C) Paused
- D) Disapproved
45.) With TrueView in-stream ads, an advertiser pays:
- A) on a cost-per-thousand-impressions (CPM) basis
- B) when the viewer watches at least 30 seconds of the video or completes it
- C) only when the viewer clicks the video
- D) when the viewer watches five seconds of the video
46.) TrueView in-display ads run on:
- A) YouTube homepage, channels, watch pages, and search results, and the Display Network
- B) YouTube videos and search results, and the Display Network
- C) YouTube watch pages and Masthead ads, and Google search results
- D) Google TV, Google search results, and the Display Network
47.) Linking a YouTube channel to a Google+ page lets you:
- A) manage one channel from one Google account and let multiple people manage a channel
- B) manage one channel from one Google account
- C) manage multiple channels from one Google account
- D) manage multiple channels from one Google account and let multiple people manage a channel
48.) What’s the maximum number of targeting groups you can create in a video campaign?
- A) There isn’t a limit
- B) 50
- C) 1
- D) 10
49.) What’s the maximum length a TrueView video ad can be?
- A) 1 minute, 30 seconds
- B) There isn’t a time limit
- C) 30 seconds
- D) 7 minutes
50.) Which of these can be created to run on the Display Network?
- A) VideoPlus ads
- B) TrueView and VideoPlus ads
- C) Homepage expandable Masthead ads
- D) Lightbox ads and TrueView in-display ads
51.) Which ad rotation option can’t be used for video campaigns?
- A) Rotate evenly
- B) Optimize for clicks
- C) Optimize for conversions
- D) Optimize for views
Explanation: “Optimize for clicks is not available in video campaigns.” Read more here: https://support.google.com/partners/answer/112876?hl=en
52.) With a Masthead ad, an advertiser can reserve:
- A) YouTube search pages
- B) Specific channels
- C) The YouTube homepage
- D) Specific videos
53.) Which of these formats can be booked cross-screen (mobile and desktop)?
- A) Rich Media Custom Mastheads B) Video Mastheads
- C) Rich Media Layouts Mastheads
- D) Video Media Layout Mastheads
Explanation: Google offers a variety of video formats to meet advertisers’ brand needs. These run seamlessly cross-screen:
- Video Masthead — Including optional interactivity
- TrueView in-stream ads — Skippable pre-rolls and mid-rolls, including optional interactivity features
- Reserve in-stream ads — Reservation-booked skippable (In-Stream Select) and nonskippable (standard in-stream) pre- and mid-rolls
- TrueView in-display ads — Banner template with video thumbnail and text description that drives YouTube video watch page
Read more here: https://support.google.com/partners/answer/6209157?hl=en
54.) A click on a companion banner:
- A) All of the listed answers are correct
- B) counts as a view even if the person hasn’t watched 30 seconds of the ad
- C) can direct to a YouTube channel
- D) can direct to an external URL
55.) The most effective way to control the number of times someone sees an ad is by:
- A) Monitoring audience retention metrics with YouTube Analytics
- B) Setting a lower cost-per-view (CPV) bid at the target group level
- C) Lowering bidding levels
- D) Setting a frequency cap
56.) is used for video campaigns.
- A) Cost-per-click (CPC) bidding
- B) Cost-per-thousand-impressions (CPM) bidding
- C) Cost-per-view (CPV) bidding
- D) Cost-per-acquisition (CPA) bidding
57.) Which targeting methods can be used with TrueView ads?
- A) All of the listed answers are correct
- B) Remarketing
- C) Affinity and in-market audiences
- D) Topics
58.) If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
- A) only on targeted affinity audiences
- B) only when targeted topics and affinity audiences match
- C) on targeted topics and affinity audiences
- D) only on targeted topics
Explanation: If we use affinity audience, the ad may be shown to the visitor, having immense interest in our product. In this case the can be shown on the pages irrelevant to our keyword, because we are targeting the audience. The audience who has seen the relevant pages earlier and shown the interest to similar products. That is why they are being added in affinity audience. Now, when we target topics, the ad will be shown on the relevant pages. Because we are targeting topics, that are associated with page.
Read more here (about the definitions only):
https://support.google.com/partners/answer/2454017?hl=en
59.) Which devices can an advertiser target with a mobile video masthead?
- A) Android only
- B) Both mobile and tablets
- C) Mobile only
- D) Tablets only
60.) On average, how long does it take for a video ad to get approved?
- 1 business day
- B) Video ads are instantly eligible to show on YouTube and the Display Network
- C) 2 hours
- D) 10 business days
61.) How is a user added to a video remarketing list?
- A) After five seconds of the video.
- B) When the user clicks the video.
- C) When the user purchases something from the advertiser’s website.
- D) When a view occurs.
62.) Which is true when creating a targeting group for a video campaign?
- A) You can see estimates for views and average cost-per-view (CPV) values
- B) All of the listed answers are correct
- C) You can customize bids per TrueView ad format
- D) You can enable targeting groups for certain ads
63.) are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.
- A) Companion banners
- B) TrueView in-display ads
- C) YouTube Mastheads
- D) Companion Mastheads
64.) People are added to an advertiser’s video remarketing list when they:
- A) sign in to YouTube
- B) watch, comment on, like, or share the advertiser’s YouTube video
- C) watch, comment on, like, or share a competitor’s YouTube video
- D) click a text ad in Google search results
65.) Which can be done in YouTube Analytics?
- A) Check the conversion volume
- B) Check engagement reports
- C) Check the count of TrueView earned actions
- D) Create remarketing lists
66.) Which of the following can be targeted when building a mobile video masthead?
- A) m.YouTube.com
- B) All of the listed answers are correct
- C) An iOS app
- D) An Android app
67.) Video remarketing is a way to optimize:
- A) conversions
- B) video campaigns
- C) cost-per-view (CPV) bidding strategies
- D) bidding strategies
68.) If your client wants to pay only when someone views an ad, you should use:
- A) YouTube homepage ads
- B) Text ads
- C) Viewable cost-per-thousand-impressions (vCPM) bidding
- D) TrueView in-stream ads
69.) You can see average video-view duration metrics in the:
- A) Google Analytics
- B) the “Audience retention” tab in YouTube Analytics
- C) reports in AdWords
- D) the “Campaigns” tab in AdWords
70.) Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
- A) The targeting options that were used
- B) Clickthrough rate (CTR) and cost-per-click (CPC)
- C) View rate and cost-per-click (CPC)
- D) View rate, cost-per-view (CPV), and follow-on views
71.) How can an advertiser calculate the view rate of a video campaign?
- A) By looking at the percentage of viewers who watched the video until the last quartile
- B) By dividing the number of views by the number of impressions
- By dividing the number of impressions by the number of clicks
- By dividing the number of clicks by the number of views
72.) An advertiser can use a remarketing tag to target people who’ve:
- A) searched on YouTube for videos about products like hers
- B) set up multiple YouTube accounts
- C) posted videos on YouTube that mention her products
- D) subscribed to or unsubscribed from her YouTube channel
73.) What do earned actions measure?
- A) Earned views, earned comments, and earned likes
- B) Earned conversions
- C) Earned visits to the website and earned comments
- D) Earned visits to the website earned views, and earned comments
74.) The best way to reserve an ad is to:
- A) Create a reservation campaign in AdWords
- B) Contact a Google sales representative
- C) Create a standard video campaign
- D) Enter specifications on the “Reservation” tab
75.) True or False: Video ads may appear in videos marked “Private” on YouTube.
- A) True
- B) False
76.) True or False: IP address exclusion is not available for TrueView campaigns
- A) False
- B) True
77.) A TrueView in-display video ad needs to be:
- A) There isn’t a time limit
- B) about 2 minutes
- C) less than 30 seconds
- D) more than 30 seconds
78.) Video ads can appear on:
- A) Specific YouTube channels
- B) All of the listed answers are correct
- C) Websites on the Display Network
- D) Specific YouTube videos
79.) A viewer can skip watching a TrueView in-stream ad after:
- A) 10 seconds
- B) 2 seconds
- 5 seconds
- 7 seconds
80.) Which can’t be added to a TrueView video?
- A) A mobile app promo
- B) A ticker tape
- C) A companion banner
- D) A call-to-action overlay
81.) TrueView campaigns can help advertisers optimize for:
- A) conversions
- B) views and engagements
- C) clicks
- D) impressions
82.) A video targeting group:
- mixes and matches targeting settings for the best exposure
- B) combines a video ad with a display ad for the best exposure
- C) combines several of a campaign’s targeting groups for the best exposure
- D) places multiple video ads from a campaign on select websites
83.) How much did the amount of time people spend watching video on the internet grow between the end of 2013 and the end of 2014?
A) 28.5%
- B) 18.5%
- C) 48.5%
- D) 38.5%
84.) Video advertising on YouTube lets you:
- A) use free video analytics
- B) use pay-per-report analytics and pay for click-through only
- C) pay a single monthly fee
- D) use pay-per-report analytics and pay a single monthly fee
85.) When is someone added to an advertiser’s video remarketing list?
- A) When she clicks the ad
- B) When she purchases something from the advertiser’s website
- C) When she views the ad for the second time
- D) When she views the ad
Explanation: The person cannot be added in the remarketing list until any action taken. Remarketing lists are created by linking your YouTube account to your AdWords account. Once you link accounts, you can create remarketing lists that reach people who have done the following YouTube-related actions:
- People who watch any of your videos
- People who take an action (like, dislike, comment, or share) on any of your videos
- People who view your video as a TrueView video ad
- People who visit or subscribe to your YouTube channel
Read more here: https://support.google.com/adwords/answer/2545661?hl=en
86.) targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
- A) Topic
- Interest
- Contextual
- D) Placement
87.) Which can an advertiser include in a TrueView video ad to increase interactivity?
- A) A scrolling banner
- B) An animated GIF
- C) A card
- D) A blinking border
88.) Video ads can run on:
- A) YouTube only
- B) YouTube and the Display Network
- C) The Display Network and video partner sites and apps
- D) YouTube and video partner sites and apps
89.) Frequency capping counts include:
- A) only impressions that led to clicks
- B) all impressions, including those that weren’t viewable
- C) all impressions appearing in an ad position of “1”
- D) only impressions that were viewable
Explanation: Only impressions that were viewable count towards frequency caps. An ad is counted as viewable when 50% or more of the ad shows for one second or longer for display ads and two seconds or longer for video ads.
Read more here: https://support.google.com/adwords/answer/117579?hl=en
90.) When setting up targeting groups for video ads, it’s most effective to:
- A) select a maximum of 3 targeting groups
- B) select at least 5 advanced audience options
- C) target broadly by demographic groups, topics, or interests
- D) target narrowly by demographic groups, topics, or interests
91.) TrueView in-stream ads and in-display ads appear, respectively:
- A) before videos and as clickable thumbnails
- B) as clickable thumbnails and before videos
- C) to the left and right of videos
- D) at the top and bottom of videos
Explanation: TrueView in-display video ads includes the following old formats:
- YouTube Promoted Videos overlay
- Promoted videos suggestions and related videos
TrueView in-stream videos can appear on YouTube watch pages and on video partner sites and apps in the Google Display Network.
Read more here: https://support.google.com/adwords/answer/2375464?hl=en
92.) TrueView in-display ads can run on:
- A) The Display Network
- B) The Search Network and the Display Network
- C) YouTube and the Display Network
- D) YouTube
Explanation: TrueView in-display ads appear on YouTube-related videos search results pages; the video opens on a YouTube watch or channel page, Video partner sites and apps on the GDN Read more here: https://support.google.com/adwordspolicy/answer/2679940?hl=en
93.) A TrueView in-stream ad view is counted when a viewer:
- A) lands on the YouTube page where the ad is running
- B) engages with the ad, for example, by clicking a call to action
- C) watches or skips the ad
- D) watches the ad for a second time
Explanation: TrueView in-stream ad view is counted when Clicks on your video thumbnail go to your video, Clicks on CTA overlays go to your website.
Read more here: https://support.google.com/adwordspolicy/answer/2679940?hl=en
94.) Which should be considered when analyzing campaign performance of different TrueView video ad formats?
- A) Quartiles only B) View rate only
- C) View rate and quartiles
- D) Quartiles and website clicks
95.) Which video ads can be created with AdWords for video?
- A) Homepage expandable masthead unit
- B) TrueView ads
- C) Engagement ads
- D) InVideo ads
96.) True or False: AdWords for video is only recommended for branding.
- A) True
- B) False
97.) Using advanced campaign settings, YouTube remarketing, and call-to- action overlays (CTAs) are all tips for optimizing:
- A) video ad campaigns
- B) bidding strategies
- C) cost-per-view (CPV) bidding strategies
- D) TrueView in-display ads
98.) Why should a YouTube account be linked to a Google+ page?
- A) So your video ads appear on Google+, too
- B) To get a “YouTube tab” on the Google+ profile
- C) For auto-sharing of uploads to Google+ with customized posts
- D) To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts
99.) True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.
- A) True
- B) False
100.) True or False: Advertisers can implement a remarketing tag for mastheads
- True
- B) False
101.) True or False: The standard banner size supported by YouTube is 300×250.
- True
- B) False
102.) An advertiser who wants to target specific categories of video content on the Display Network should:
- A) add the keyword “video” to the campaign
- B) add a remarketing list to the campaign
- C) use AdWords for video
- D) create a Search Network with Display Select campaign
103.) TrueView video campaigns can include:
- A) videos uploaded directly to YouTube
- B) images
- C) other video formats
- D) text
104.) What percentage of video views on YouTube come from mobile devices?
- A) More than 50%
- B) More than 75%
- C) Almost 15%
- D) Almost 25%