Google Adwords Test Answers
What is the maximum duration for which a Change history report can be generated by using the Reporting and Tools feature?
a. This month
b. Last 2 years
c. Last 5 years
d. Last 1 year
e. Last month
Choose the incorrect option about including prices and promotions in ads:
a. Using terms like special offers, coupons, and bargains is not allowed in display ads
b. It Is a great way to let people know you’ve got some deals
c. It helps users to make their decision
d. Using terms like discounts and bargains is allowed in display ads
Choose the correct statement regarding Google AdWords advertising policies
a. Google allows Flash ads that don’t support the clickTAG variable.
b. Google doesn’t allow the specific tracking of user interactions that don’t involve clicks.
c. Display Ads may contain screenshots of Google AdWords text ads
d. Adwords Ads may include code that generates or uses random numbers.
In the above ad, how can you make visitors reach hairlosscentral.com/signup?
a. By adding hairlosscentral.com/signup in the ad copy
b. By changing the display URL to hairlosscentral.com/signup
c. By changing the destination URL to hairlosscentral.com/signup
d. By hyper linking the ad title to hairlosscentral.com/signup
If your keyword is “reading books” and you would like to ban the ad from people looking for downloadable books, how would your keyword be submitted to AdWords?
a. reading books -downloadable
b. reading books *downloadable
c. reading books (downloadable)
d. reading books
Which of the following statements about Campaign Negative Keywords are correct?
a. Negative keywords contain a ‘#’ in front of the keyword.
b. The use of Negative keywords reduces your CPC (Cost per click).
c. You can prevent entire campaigns from showing on a certain query by applying negative keywords to them.
d. You can prevent entire campaigns from showing in a particular country on a certain query by applying negative keywords to them.
Which type of Google account functions as a master Google login, made up of a single email address and password through which you can access various Google services such as Google AdWords, Google Adsense and Google Analytics?
a. GMaster account
b. Google account
c. G account
d. Master Google account
Which of the following are not allowed in Google AdWords Ads:
a. omitting or obscuring charges associated with financial services such as interest rates, fees, and penalties
b. failing to display tax or licence numbers contact information, or physical address where relevant; making offers that aren’t actually available
c. making misleading or unrealistic claims regarding weight loss
d. collecting donations
Which of the following is not a part of the “Tools” Feature of Google AdWords:
a. Change history
c. Google Analytics
d. Google AdSense
The Google Ad placement feature allows you to choose locations on the Google content network where your ad can appear. Which of the following can be selected as an area for the ad to appear?
a. An entire website
b. A selection of pages from a website
c. An individual ad unit on a single page
Which of the following ads violate Google AdWords policies:
a. 1 & 2
b. 2 & 3
c. 1 & 3
d. 1, 2 & 3
Which of the following statements about an Ad group is correct?
a. Ad groups only apply to the search network
b. You cannot set prices for individual keywords within an Ad group
c. An ad group contains one or more ads
State whether true or false.
Given that the cost of the bid is kept constant, a keyword’s Quality Score for Google and the search network is directly proportional to its ad position.
On which page of the Google search results would an Adwords Ad triggered by a keyword with an Average Position (Avg. Pos.) of 9-16 generally appear?
a. The first page
b. The second page
c. The third page
d. The fourth page
Choose the incorrect statement:
Policies regarding Restricted Content
a. cover content that is sometimes legally or culturally sensitive.
b. May require that the advertisers for adult oriented content may need to meet additional requirements before their ads are eligible to run.
c. May require that while promoting alcoholic beverages, the ad should not imply that drinking alcohol can improve social, sexual, professional, intellectual, or athletic standing.
d. Do not apply to matchmaking sites
Which 3 of the following are examples of inappropriate or offensive content as per Google Adwords policies:
a. political campaigns,
b. racial discrimination,
c. hate group paraphernalia,
d. graphic crime scenes
e. sale or trade of pet animals,
f. ads using religious language
Choose the incorrect statement:
a. You’ll need to make at least one campaign before you can create ads in your account.
b. If you’ve set up a campaign and you want to use the same settings for a fresh campaign, you can load the settings from your existing campaign into your new campaign.
c. Ad scheduling and ad delivery method options are available in Search Network only (Standard) campaign
d. It is possible to create a mobile-optimized ad with a message, display URL, and landing page specifically for mobile devices.