Google Adwords Shopping Advertising Exam Answers with Explanations
1.) You want to prevent your ads from appearing for certain search terms. How would you do it?
- A) Remove products from your product data
- B) Remove the related search terms from your product titles in your product data
- C) Put shorter description in your product data
- D) Add negative keywords to your campaign or ad group
Explanation: Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment. When you add terms as negative keywords, your ad won’t show to people searching for those terms.
Read more here: https://support.google.com/ds/answer/4601299?hl=en
2.) Product groups are eligible for the Bid Simulator:
- When Shopping ads have been included in enough auctions or accrued enough impressions
- B) Anytime after a product group is created in a Shopping campaign
- C) Once a budget cap has been reached for a product group
- D) Once the average cost-per-click (avg. CPC) is close to the maximum cost-perclick (max. CPC) bid
Explanation: The Bid Simulator collects and analyzes data from ad auctions on Google from the previous seven days, while considering information such as the quality of your ads, your competitors’ bids, and product data.
But keep it in mind that:
- The Bid Simulator is available when Shopping ads for a product group have been included in enough auctions or accrued enough impressions to generate a sufficient estimate of potential performance with a different bid amount. If you don’t see the Bid Simulator, you probably need to let your ads run for a little while longer or try to participate in more auctions by increasing your bids or providing higher quality product data.
- The Bid Simulator isn’t available for “excluded” product groups with no bid.
- The data displayed in the Bid Simulator for your “current” bid is a projection based on your traffic over the previous 7 days. If you recently changed your bid, you may notice notice a discrepancy between the “current” data reflected in the Bid Simulator and the actual data available in your account.
Read more here: https://support.google.com/adwords/answer/6239130?hl=en
3.) Shopping ads can be targeted to:
- A) Select countries, listed in Google Merchant Center and AdWords Help Centers
- B) All countries where AdWords is available
- C) Only countries where Google.com/shopping is available
- D) North America only
Explanation: Shopping ads are currently available in Australia, Austria, Belgium, Brazil,
Canada, the Czech Republic, Denmark, France, Germany, India, Italy, Japan, Mexico, Norway, Poland, the Netherlands, Russia, Spain, Sweden, Switzerland, Turkey, the UK, and the US.
Read more here: https://support.google.com/merchants/answer/188493?hl=en
4.) Which devices can Shopping ads appear on?
- A) Tablets, mobile phones, and desktops
- B) Mobile phones
- C) Tablets and desktops
- D) Mobile phones and desktops
Explanation: Shopping ads can be shown on tablet, mobile, desktop and laptop.
5.) How could you increase the number of conversions your Shopping campaign receives for about the same total cost?
- A) Increase your campaign priority
- B) Decrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversion
- C) Increase bids for product groups with low cost per conversion, and decrease bids for product groups with a high cost per conversion D) Remove product group subdivisions and bid on broader groups of products
6.) Shopping campaigns use:
- Shopping ads created from product data in Google Merchant Center
- B) Ads performing local and nearby services
- C) Keyword-targeted rich media ads
- D) A combination of text ads and Product Listing Ads formats
Explanation: You will need an AdWords account that is linked to your Merchant Center account in order to set up your Shopping campaign. This allows your Shopping campaign to use the product data you submit in your Merchant Center account.
Read more here: https://support.google.com/merchants/answer/2660968?hl=en
7.) Shopping ads should be used for:
- A) Driving phone calls to a business
- B) Promoting products online
- C) Promoting brands
- D) Promoting services
8.) Catherine is preparing to release a new line of toys that’s currently available for preorder only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?
- A) The ‘availability date’ attribute is set as the toys’ release date
- B) The ‘availability’ attribute is set as ‘in stock’
- C) The ‘availability’ attribute is set as ‘preorder’
- D) The ‘availability’ attribute is set as ‘out of stock’
Explanation: Some of the items that you provided had an availability in your product data that was different from that on your website. These items have been temporarily disapproved for up to 4 days or until you have updated these items with the correct information. Too many items with incorrect availability can lead to account suspension.
Read more here: https://support.google.com/merchants/answer/6098335?hl=enAU
9.) When creating a file to upload to Merchant Center, what format is accepted?
- A) Tab Delimited File Format
- B) Database File
- C) Excel File Format
- D) Google Document File
Read more here: https://support.google.com/merchants/answer/160567
10.) Which can you sell on Google Shopping?
- A) Used goods
- B) Hotel and travel fares
- C) Residential real estate
- D) Business services such as plumbing or locksmithing
Read more here: https://support.google.com/merchants/answer/6149970?hl=en
11.) Vivian owns an art supply store and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?
- A) Update the inventory by removing certain products
- B) Subdivide the product group and move budget allocation to the best performing products
- C) Add promotional text that says “Best selling” to the ad group D) Increase the maximum cost-per-click (max. CPC) bid for all products
12.) Why can’t Ellen see any benchmark data for her new Shopping campaign?
- A) She is already outbidding her competitors
- B) She doesn’t have enough products in the campaign to compare to others
- C) There aren’t enough comparable products from other advertisers
- D) Her campaign has reached its daily budget limit
- A) Mark ‘adult’ in a separate custom label attribute as part of the data feed
- B) Include the text “adult” in the product description
- C) Email the support team through the Google Merchant Center Help Center
- D) Identify products using the ‘adult’ attribute and in Google Merchant Center settings
Explanation: If your website generally targets an adult audience and contains adultoriented content with or without nudity, you are responsible for labeling your site as intended for an adult audience by ticking the checkbox “This site contains adult products as defined by our policy” in the “General settings” section of the Merchant Center account. Where you fail to do so, Merchant Center accounts containing product data considered as “adult” will be suspended.
Read more here: https://support.google.com/merchants/answer/188494?hl=en
14.) According to Google Shopping Policies, what can be included in promotional text?
- A) Product information taken from the data feed
- B) Repetition of words and phrases
- C) Text created from keyword insertion
- D) Text highlighting a special offer on specific products
Read more here: https://support.google.com/merchants/answer/2877565
- A) Automated phone messages to account owner
- B) Messaging in Google Merchant Center overview page
- C) Email contacts listed in account settings
- D) Messaging in AdWords overview page
Explanation: Each time you submit a data feed, Google Merchant Center will automatically generate a status notification that will be sent to your email and temporarily stored in the Merchant Center message archive.
Read more here: https://support.google.com/merchants/answer/160636?hl=en
16.) If a product doesn’t have an image available, you should:
- A) Submit an image of a similar product
- B) Wait to submit the product until an image is ready
- C) Submit a placeholder image with a message, such as “Coming Soon”
- D) Submit a full color version of your store’s logo
Explanation: Landing pages with no image or placeholder images that do not show the actual product are not allowed.
Read more here: https://support.google.com/merchants/answer/188494
17.) In Google Merchant Center, a target country is the country where:
- The products are sold and will be shipped to
- B) The products are shipped from
- C) The retailer is located
- D) The products are manufactured
Explanation: A target country is the country where the products included in your data feed are sold and will be shipped. The items uploaded to a selected target country must meet the requirements for the target country you submit to, including the feed specifications and policies.
Read more here: https://support.google.com/merchants/answer/160157?hl=en
18.) Marie’s new camera product falls into two different Google product categories.
What should she use for this attribute?
- A) Use the ‘custom label’ attribute
- B) Include only one category
- C) Include both categories in the attribute
- D) Submit the product twice using a different category each time
Explanation: If your items fall into multiple categories, include only one category which is the most relevant.
Read more here: https://support.google.com/merchants/answer/188494?hl=en
19.) For a Shopping campaign, you can use AdWords to:
- A) Manage ad group bids
- B) Submit product information
- C) Upload additional product images
- D) Manage and validate a website URL
20.) Merchants use Google Merchant Center for which purpose?
- Upload product data through feeds or an API
- B) Set campaign priority
- C) Set mobile bids on specific products
- D) Manage Shopping campaign bids
Explanation: Google Merchant Center is a tool that helps you upload your store and product data to Google and make it available to Google Shopping and other Google services.
Read more here: https://support.google.com/merchants/answer/188493?hl=en
21.) Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?
- A) Set the country of sale to United States only
- B) Set both the country of sale to United States and location to California
- C) Set the location to California only
- D) Set either country of sale to United States or location to California
22.) Which is a required attribute when submitting a product to Google Merchant Center?
- A) Title
- B) Additional image URLs
- C) Mobile landing page URL
- D) Availability date
Explanation: Failure to provide a required attribute may prevent that particular item from showing up in Google Shopping results, whereas failure to provide recommended attributes may result in items showing up less frequently.
Read more here: https://support.google.com/merchants/answer/188494?hl=en
- A) Classify the products under the “holiday” Google Product Category
- B) Use a custom label to denote items included in the holiday sale
- C) Change the ‘brand’ attribute of sale items to “holiday”
- D) Add “holiday sale” to the ‘Title’ attribute of all items
Explanation: In a Shopping campaign, you subdivide your products based on existing data from the category, brand, item ID, condition, product type, and custom label attributes. You can use custom labels if you want to subdivide the products in your campaign using values of your choosing. For example, you can use custom labels to indicate that products are seasonal, on clearance, best sellers, etc. These values can then be selected to use for monitoring, reporting, and bidding in your Shopping campaign. Custom label attributes are only available for Shopping campaigns. For Display with dynamic remarketing campaigns, use the ‘adwords labels’ and ‘adwords grouping’ attributes.
Read more here: https://support.google.com/merchants/answer/188494?hl=en
24.) How can you lose your claimed URL?
- A) Your claimed URL authorization expired from Webmaster tools
- B) You remove all data feeds from your Merchant Center account
- C) Another authorized owner of the website successfully verifies and claims your website URL
- D) Your website is updated but includes the same identifying meta tag or HTML file
Explanation: If another authorized owner of the website successfully verifies and claims the website URL, you’ll be notified by email that your claim has been lost. To resolve this issue, you may verify and claim the same website URL at a higher level in the domain path or contact us.
Read more here: https://support.google.com/merchants/answer/176793?hl=en
25.) To subdivide products in Shopping campaigns using your own set product structure, you should use:
- A) AdWords labels
- B) Starred items
- C) Multiple data feeds
- D) Custom labels
Explanation: You can run your Shopping campaign using just the “All products” product group, or subdivide it into as many product groups as you want using product attributes like category, product type, brand, condition, item ID, and custom labels.
Read more here: https://support.google.com/adwords/answer/3517331?hl=en
26.) You can use custom labels in a product data feed to:
- A) Tag products you’d like to group in a Shopping campaign by values of your choosing
- B) Provide additional description information for shoppers in search results
- C) Add supplemental image URLs
- D) Submit product brand descriptions
Explanation: With Shopping campaigns, you can use custom labels when you want to subdivide the products in your campaign using values of your choosing. For example, you can use custom labels to indicate that products are seasonal, on clearance, best sellers, etc. These values can then be selected to use for monitoring, reporting, and bidding in your Shopping campaign.
Read more here: https://support.google.com/adwords/answer/6275295?hl=en
27.) You should use multiple ad groups when you want to:
- A) Set a different priority on bidding within the same Shopping campaign
- B) Target a different country within the same Shopping campaign
- C) Link products from a different Merchant Center account
- D) Use a different bid modifier for products in the same Shopping campaign
28.) Product Listing Ads can be targeted to:
- A) All countries where AdWords is available
- B) Only countries where Google.com/shopping is available
- C) North America only
- D) Select countries, listed in Google Merchant Center and AdWords Help Centers
Explanation: Shopping ads are currently available in Australia, Austria, Belgium, Brazil,
Canada, the Czech Republic, Denmark, France, Germany, India, Italy, Japan, Mexico, Norway, Poland, the Netherlands, Russia, Spain, Sweden, Switzerland, Turkey, the UK, and the US.
Read more here: https://support.google.com/merchants/answer/188493?hl=en 29.) What’s the best way to indicate in a feed that a product is on sale for a limited time?
- A) Include “SALE” in the title of the item
- B) Upload the same item twice, once with a lower price
- C) Use the ‘sale price’ attribute
- D) Update the description of that specific item
Read more here: https://support.google.com/adwords/answer/188494?hl=en
30.) Google Merchant Center can be used to:
- A) Update mobile bids for products
- B) Set campaign priority for products
- C) View competitive benchmarks for Shopping campaigns
- D) Manage shipping settings for a store
Explanation: Google Merchant Center is a tool that helps you upload your store and product data to Google and make it available to Google Shopping and other Google services. By linking your Google AdWords and Merchant Center accounts, you will be able to surface your products directly to users through Shopping ads.
Read more here: https://support.google.com/merchants/answer/188493?hl=en
31.) You can use campaign priority to:
- A) Speed up how fast a campaign’s budget is spent throughout the day
- B) Have Google prefer certain inventory in query matching and ad serving
- C) Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns
- D) Make your Product Listing Ads more competitive in the auction
Explanation: When you have the same product in multiple Shopping campaigns, you can determine which campaign should participate in the auction for that product with campaign priority. Your campaigns already have a priority: Low. But you can change this priority to Medium or High. These priorities determine the bid for any product that the campaigns share.
Read more here: https://support.google.com/adwords/answer/6275296?hl=en 32.) How can Helen provide free shipping for a small group of promotional products?
- A) Add “Free shipping” to the Shopping campaign promotional text
- B) Set the default shipping for all products to a flat rate of $0.00
- C) Remove all shipping options from the Google Merchant Center account
- D) Update the ‘shipping’ attribute to a fixed delivery price of $0.00 for only the promotional products
33.) You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?
- A) Check impressions for each product in Merchant Center
- B) Segment performance by various shopping views in the “Dimensions” tab
- C) See query-level product performance in the “Keywords” tab
- D) Understand which creatives perform best in the “Ads” tab
34.) Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?
- A) Change the campaign priority to “high”
- B) Set her budget to “accelerated” delivery
- C) Increase her “All products” bid
- D) Subdivide by brand and set more competitive bids for the brands individually
35.) Enhanced cost-per-click (ECPC) bidding should be used to:
- A) Optimize bids using converted clicks
- B) Drive engagement with product brand
- C) Bid for a target cost-per-acquisition (CPA)
- D) Increase total impressions
Explanation: ECPC will increase your max CPC bid by up to 30% (after applying any bid adjustments you’ve set) when it sees a good opportunity. It’ll also lower your max CPC by any amount (even more than 30 percent) if it determines a conversion isn’t likely, so you’ll pay less for clicks that convert less. If you choose the conversion bid metric that matters most to you on your conversion settings page, ECPC will focus on either conversions or converted clicks. If you don’t choose one, ECPC will focus on converted clicks.
Read more here: https://support.google.com/adwords/answer/2464964?hl=en
36.) What does impression share indicate about a product group?
- A) It provides an average benchmark of all similar products from other retailers
- B) It shows your product group impressions relative to other product groups in the same campaign
- C) It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
- D) It predicts your product group’s future impressions
Explanation: Impression share (IS) is the number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive. Eligibility is based on your current ads’ targeting settings, approval statuses, bids, and quality. Data is available at the campaign, ad group, product group (for Shopping campaigns), and keyword levels.
Read more here: https://support.google.com/adwords/answer/2497703?hl=en
37.) Product groups are eligible for the Bid Simulator:
- A) Anytime after a product group is created in a Shopping campaign
- B) Once a budget cap has been reached for a product group
- C) Once the average cost-per-click (avg. CPC) is close to the maximum cost-perclick (max. CPC) bid
- D) When Shopping Ads have been included in enough auctions or accrued enough impressions
Explanation:
- The Bid Simulator is available when Shopping ads for a product group have been included in enough auctions or accrued enough impressions to generate a sufficient estimate of potential performance with a different bid amount. If you don’t see the Bid Simulator, you probably need to let your ads run for a little while longer or try to participate in more auctions by increasing your bids or providing higher quality product data.
- The Bid Simulator isn’t available for “excluded” product groups with no bid.
- The data displayed in the Bid Simulator for your “current” bid is a projection based on your traffic over the previous 7 days. If you recently changed your bid, you may notice notice a discrepancy between the “current” data reflected in the Bid Simulator and the actual data available in your account.
Read more here: https://support.google.com/adwords/answer/6239130
38.) Why is it a best practice to set a bid for the “everything else in all products” product group?
- A) To make it easier to target a location for certain products B) To be able to have one products group for mobile devices
- C) To include items not part of other product groups in your campaign
- D) To control the websites on which your Product Listing Ads appear
39.) To maintain an active data feed, you must update the feed every:
- 30 days
- B) 6 months
- C) 1 year
- D) 24 hours
Explanation: Up-to-date product feeds with keyword-rich descriptions will entice users and keep your ads showing at the right moments, while inaccurate feeds can lead to product or account disapprovals. The best way to ensure this is to update your feed whenever you update your site. As a result, product feeds should be updated at least every 30 days.
Read more here: https://support.google.com/adwords/answer/6167192?hl=en
40.) Campaign priority should be used when:
- A) You want to lower the bid for a product group
- B) You have multiple sales to promote within the same campaign
- C) You want to separate your inventory by brand
- D) You have multiple campaigns advertising the same products
Explanation: Campaign priority is useful when you’re advertising the same product, for the same country, in multiple Shopping campaigns.
Read more here: https://support.google.com/adwords/answer/6275296?hl=en
41.) Which devices can Product Listing Ads appear on?
- Tablets, mobile phones, and desktops
- B) Mobile phones
- C) Mobile phones and desktops
- D) Tablets and desktops
- A) A combination of text ads and Product Listing Ads formats
- B) Ads performing local and nearby services
- C) Shopping Ads created from product data in Google Merchant Center
- D) Keyword-targeted rich media ads
43.) May is in the process of expanding her store to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?
- A) The language on the landing pages doesn’t match the language of the target country
- B) The data feed includes products with the availability status “out of stock”
- C) The data feeds weren’t updated for 10 days
- D) The shipping attributes for a small number of items have different pricing than the default shipping at the account level
44.) Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:
- A) Combine reporting on all data feeds across domains
- B) Share products between accounts
- C) Manage multiple domains with a single sign in
- D) Access multiple AdWords accounts
Explanation: Merchant Center multi-client accounts allow a single person or company to submit data feeds for multiple domains. Each client may have a distinct store name and URL. When you request a multi-client account, your current Google Merchant Center account will become a sub-account in your new multi-client account.
Read more here: https://support.google.com/merchants/answer/188487?hl=en
45.) Which is a reason why Annie’s Google Merchant Center account would get suspended?
- Her landing pages lead to error messages or non-existent pages
- B) She is only selling used products
- C) Her website doesn’t have a mobile version
- D) She’s only been updating her data feeds every 10 days
46.) What is a best practice to reduce the processing time of a new feed?
- A) Submit the feed at midnight
- B) Upload both xml and csv files of the same products
- C) Create a new Google Merchant Center account for each new AdWords campaign
- D) Divide the group of products into multiple data feed segments
47.) Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:
- A) Change the price on the ad to be lower than the actual product price
- B) Include bundled accessories in the product image
- C) Include her store name on all watch images
- D) Use promotional text to highlight any deals
48.) Google Merchant center is used to:
- A) Manage bidding for Shopping campaigns
- B) Monitor the performance of Shopping campaigns
- C) Submit product information
- D) Host website images
Explanation: Google Merchant Center is a tool that helps you upload your store and product data to Google and make it available to Google Shopping and other Google services.
Read more here: https://support.google.com/merchants/answer/188493?hl=en
49.) Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
- A) bid of zero
- B) A bid that’s the average of the subdivisions
- C) Continue subdividing until there are no products in this group
- D) A bid lower than the subdivisions
50.) Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?
- A) Increase the campaign’s daily budget
- B) Add negative keywords to the product group
- C) Add a promotional message to his ads
- D) Increase bids on products groups
51.) At which level can you add promotional text to Product Listing Ads?
- A) Product group
- B) Both ad group and product group
- C) Ad group
- D) Campaign
52.) What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles?
- A) Use special characters such as exclamation points
- B) Include the bike style name only
- C) Add additional keywords at the end of the title
- D) Include relevant attributes in the title such as brand, size, and color
Explanation: When naming your item using the ‘title’ attribute, we recommend that you include all relevant detailed product attributes as part of the title. This will help users identify the correct version of the product they are looking for.
Read more here: https://support.google.com/merchants/answer/188494?hl=en
53.) In order to offer products in different countries, you should:
- A) Always set prices in USD
- B) Use one feed for all products
- C) Use the same landing pages globally
- D) List the products in the local language
Explanation: The items or data feed uploaded to a selected target country must meet the requirements for the target country you submit to, including the feed specifications and policies. For example, your data feed needs to list the products in the local language, the product landing pages need to be in the local language, and your prices need to be in the currency for the target country.
Read more here: https://support.google.com/merchants/answer/188475?hl=en
54.) The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:
- A) Items as part of a bundle
- B) Used electronics
- C) New books for pre-order
- D) Custom-made clothing
Explanation: In the rare situation where your product has neither a GTIN nor MPN (for example, made-to-order or handmade items), set ‘identifier exists’ to ‘FALSE’ to indicate that you have no identifier for the product.
Read more here: https://support.google.com/merchants/answer/160161?hl=en
55.) Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?
- A) Increase the maximum cost-per-click (max. CPC) for all product groups
- B) Lower the maximum cost-per-click (max. CPC) for all product groups
- C) Remove underperforming items from the inventory
- D) Increase the budget cap of the campaign
56.) Google Merchant Center is used for:
- A) Setting up campaign bidding priorities
- B) Managing conversion tracking
- C) Editing your Shopping campaign’s product groups
- D) Uploading product data feeds
57.) Michael was notified that his products were disapproved due to incorrect prices.
Which of the following may have caused the disapproval?
- A) The shipping rates for the products were updated to $0.00
- B) The availability for the products are listed as ‘out of stock’
- C) The landing page price is different from the feed price
- D) A ‘sale price’ attribute is blank
Explanation: Some of the items you provided had a price in your product data different than that on your website. These items are temporarily disapproved for up to 4 days or until you have updated these items with the correct information. Too many items with incorrect prices can lead to account suspension.
Read more here: https://support.google.com/merchants/answer/6098334?hl=en
58.) Custom labels can be a great way for you to:
- A) Set the country in which your products will be sold
- B) Tell Google Merchant Center what products to avoid when uploading data
- C) Subdivide products into specific product groups in AdWords
- D) Identify the shipping method used for your products
Explanation: In a Shopping campaign, you subdivide your products based on existing data from the category, brand, item ID, condition, product type, and custom label attributes. You can use custom labels if you want to subdivide the products in your campaign using values of your choosing
Read more here:
https://support.google.com/merchants/answer/188494#customlabel
59.) Ben is creating product images. A common best practice is to:
- A) Display the merchant website name over all images
- B) Ensure all images are high-quality
- C) Include all varieties of a product in one image
- D) Include brand names in the images
Explanation: You should submit the largest, highest resolution, full-size image you have for the product, up to 16MB file size is accepted. Recommended image size is at least 800 x 800 pixels in height and width.
Read more here:
https://support.google.com/merchants/answer/188494#image_link
53.) Product Listing Ads should be used for:
- A) Promoting services
- B) Promoting brands
- C) Promoting products online
- D) Driving phone calls to a business
- A) ‘gtin’ and ‘brand’
- B) ‘gtin’ Only
- C) ‘mpn’ and ‘gtin’
- D) ‘brand’ Only
Explanation: In Apparel category ‘brand’ is required. Additionally, for the categories listed below, you must submit at least 1 out of ‘gtin’ or ‘mpn’:
- ‘Apparel & Accessories > Shoes’
- ‘Apparel & Accessories > Clothing Accesories > Sunglasses’
- ‘Apparel & Accessories > Handbags, Wallets & Cases > Handbags’
- ‘Apparel & Accessories > Jewelry > Watches’
61.) Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?
- A) Leave all unique product identifiers blank
- B) Add ‘unique’ to the ‘brand’ attribute
- C) Use the exemption attribute ‘identifier exists’
- D) Include the word “antique” in the titles of all products
Explanation: In the rare situation where your product has neither a GTIN nor MPN (for example, made-to-order or handmade items), set ‘identifier exists’ to ‘FALSE’ to indicate that you have no identifier for the product.
Read more here: https://support.google.com/merchants/answer/160161?hl=en
62.) When preparing to submit a new data feed, you should:
- A) Submit a test data feed
- B) Include all items in your inventory
- C) Submit multiple feeds to process everything at once
- D) Give all feeds the same name for consistency
Explanation: The test data feed option allows you to debug your data feed by uploading it to Merchant Center without making these items available in the search results. With a test data feed, you can upload your data feed in order to check and fix feed errors as many times as you want. Once you are happy with the feed processing results, you can upload the same file as a normal feed.
Read more here: https://support.google.com/merchants/answer/1188998?hl=en
63.) How should Chris estimate how a different bid amount would impact his store’s online traffic?
- A) Check the “Diagnostics” tab in Google Merchant Center
- B) Review the benchmark cost-per-click (CPC) information in AdWords
- C) Use the Bid Simulator tool
- D) Download campaign performance data
Explanation: Want to increase or decrease your bids for your Shopping campaign, but not sure how it would affect your performance? The Bid Simulator can help bring clarity to how different product group bids could affect your traffic by estimating what your advertising results could’ve been over the previous seven days, if you’d set different bids.
Read more here: https://support.google.com/adwords/answer/6239130?hl=en
- A) Two identifiers from ‘gtin,’ ‘mpn,’ and ‘brand’ must be used
- B) Only ‘mpn’ is required
- C) Both ‘gtin’ and ‘mpn’ must be included
- D) Only ‘brand’ is required
Explanation: For any items with ‘new’ condition and GTINs assigned by the manufacturer, submit unique product identifiers using these attributes:
- ‘gtin’ required
- ‘brand’ required
- ‘mpn’ recommended
Read more here: https://support.google.com/merchants/answer/160161?hl=en
65.) What information do you need to enter in Google Merchant Center to create a Shopping campaign?
- A) Promotion text
- B) Local business data feed
- C) Business address
- D) Verified and claimed website URL
Explanation: Before you can upload product data to Merchant Center for Google Shopping, you must verify and claim your store’s website URL. Verification lets Google know that you are an authorized owner of a website URL. Claiming associates the verified website URL with your Merchant Center account.
Read more here: https://support.google.com/merchants/answer/176793?hl=en
66.) How are product groups used in Shopping campaigns?
- A) To bid on organized inventory in an ad group
- B) To create a list of keywords used to target Product Listing Ads to shoppers
- C) To bundle items sold as a package, like a camera and tripod stand
- D) To organize products within a data feed
Explanation: Inside a Shopping campaign’s ad group, you’ll work with your inventory to place bids using product groups instead of keywords. A product group is just a subset of your inventory that you define, and all the products inside it use the same bid.
Read more here: https://support.google.com/adwords/answer/6275317?hl=en
67.) Sally is promoting her online store that sells vintage goods and custom artwork.
What does she need to include for unique product identifiers?
- A) Put ‘unavailable’ in the ‘gtin’ attribute
- B) Submit ‘1’ as the ‘mpn’ attribute
- C) Submit a randomly generated number in the ‘gtin’ attribute
- D) Put ‘false’ in the ‘identifier exists’ attribute
Explanation: In the rare situation where your product has neither a GTIN nor MPN (for example, made-to-order or handmade items), set ‘identifier exists’ to ‘FALSE’ to indicate that you have no identifier for the product.
Read more here: https://support.google.com/merchants/answer/160161?hl=en
68.) Which email contact does Google use to notify merchants about account warnings?
- A) Both Google Merchant Center technical contact and primary contact
- B) Google Merchant Center technical contact
- C) Google Merchant Center primary contact
- D) AdWords primary contact
Read more here: https://support.google.com/merchants/answer/1678274?hl=en
69.) If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?
- A) Target cost-per-acquisition (target CPA) bidding
- B) Maximum cost-per-click (max. CPC) bidding
- C) Enhanced cost-per-click (ECPC) bidding
- D) Maximum cost-per-acquisition (max. CPA) bidding