Google Adwords Fundamental Exam Answers with Explanations
- AdWords automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results
- Due to changes in traffic, AdWords allows up to 20% more impressions in a day than the budget specifies
- To show an ad more often, AdWords charges more than the average daily budget amount multipled by 30.4
- Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than the average daily budget amount multiplied by 30.4
Explanation: When your ads are shown more often, your total daily cost might be up to 20% more than your average daily budget. However, you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4).
Read more here: https://support.google.com/adwords/answer/2375423?hl=en
- Why should you link your client’s AdWords account to Google’s Webmaster Tools?
- See how your ads performed when triggered by actual searches
- See how often your ads rank higher in search results than those of other advertisers
- See if people reach your client’s website via ads or organic search results
- See which campaigns have the biggest changes in clicks, costs, and conversions
Correct answer is:
See how your ads performed when triggered by actual searches
Read more here: https://support.google.com/adwords/answer/3097241?hl=en
- An advertiser wants to increase the Quality Score of a low-perofrming keyword. Which approach would you recommend?
- Repeat the keyword as many times as possible in the ad text.
- Delete the keyword and add the keyword to the campaign again
- Modify the ad associated with that keyword to direct to a highly-relevant landing page
- Increase the daily budget for the campaign in which the keyword is located
Correct answer is:
Modify the ad associated with that keyword to direct to a highly-relevant landing page
- Explanation: It’s time to identify poor-performing keywords and make them work harder for you. You’ll want to improve the relevance of your keywords to help boost their Quality Scores, or modify the match type for ones that aren’t helping you meet your advertising goals, or delete duplicate keywords in your account. You can also filter your performance data to find lowperforming keywords.
Read more here: https://support.google.com/adwords/answer/2453976?hl=en
- What’s one of the main benefits of using ad extensions?
- Extensions increase your reach by showing your ad on more advertising networks
- Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
- Extensions provide additional information to make your ads more relevant to customers
- Extensions are automated so you don’t have to create your ads
Correct answer is:
Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
Explanation: Better return on investment: Extensions can help improve the clickthrough rate (CTR)of your ads. More clicks means more customer traffic.
Read more here: https://support.google.com/adwords/answer/2375499
- By monitoring ad campaign performance, an advertiser may obtain the information needed to:
- create additional AdWords accounts for low-performing keywords
- create duplicate ad groups with identical keywords and different ad variations
- compare campaign performance to that of individual competitors
- determine if campaigns are meeting overall marketing and conversion goals
Correct answer is:
determine if campaigns are meeting overall marketing and conversion goals
- Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?
- “Search Network with Display Select”
- “Shopping”
- “Search Network only”
- “Display Network only”
Explanation: Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising.
Read more here: https://support.google.com/adwords/answer/3437721?hl=en
How can you optimize this client’s Display Network campaign based on your research?
- Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
- Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
- Add demographic and age targeting to show ads to people in this audience
- Set up a remarketing list to show ads to women who have previously visited your client’s website
Read more here: https://support.google.com/adwords/answer/2580383?hl=en
- Cliff just started working with a client who has a very disorganized AdWords account.
What’s an effective way for him to begin restructuring his client’s account?
- Create multiple campaigns, each with a set of related keywords
- Create campaigns based on the structure of his client’s website
- Create one campaign with a broad selection of keywords
- Create one campaign for all the products his client offers
Explanation: With AdWords, you’ll organize your account into separate campaigns, with each campaign focusing on a single business goal, such as driving traffic to your website, or offering, like a particular product or service. If your business serves several geographic areas, you might want to create a separate campaign for each location.
One effective approach is to organize your campaigns to reflect the structure of your website. This allows you to create campaigns around specific themes or products. For example, an electronics retailer might create campaigns for specific product categories, such as televisions and cameras.
Read more here: https://support.google.com/partners/answer/6172648?hl=en
- An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?
- Improve Quality Score and increase cost-per-click (CPC)
- Decrease cost-per-click (CPC) and increase daily budget
- Decrease cost-per-click (CPC) and decrease daily budget
- Improve Quality Score and decrease cost-per-click (CPC)
Explanation: Your ad’s position on the page is determined by your bid, the components of Quality Score(expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.
Ads at the top of a page generally have the following qualities:
- High relevance: The ad text and landing page are relevant to a person seeing your ad.
- Good performance over time: The ad consistently generates clicks.
- Competitive bids: The ad’s bid is competitive with other advertisers and exceeds the top of page bid estimate.
Read more here: https://support.google.com/adwords/answer/1722087?hl=en
- A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?
- Google’s Search Network will help her target people who are more likely to download her app
- She can use keywords like “mobile app” to target people who are more likely to download her app
- Google’s Display Network includes many mobile apps where she could show her ad
- She can use mobile app extensions to reach users in apps
Read more here: https://support.google.com/adwords/answer/2472719#apps
- While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
- create a different ad for each keyword
- create multiple ads for each keyword
- only create one ad that’s relevant to all keywords
- create ads that are relevant to all keywords
- Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?
- Use target search page location to help get your client’s ads to the top of mobile search page results
- Set a mobile bid adjustment to increase bids for searches on mobile devices
- Set a mobile bid adjustment to decrease bids for searches on computers and tablets
Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices
- Explanation: Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a mobile device, at a certain time of day, or from a specific location.
Read more here: https://support.google.com/adwords/answer/2732132?hl=en
- Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:
- measures trends relating to the search terms people have used before seeing your ad
- focuses on getting customers to complete an online purchase
- shows you which ads lead to customer actions that have value for your business
- automatically gives you personal details about the people who convert
Explanation: Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads — whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions.
Read more here: https://support.google.com/adwords/answer/1722022?hl=en
- When building a keyword list for a Display Network campaign, you should do which of the following:
- Use Display Campaign Optimizer to identify new keywords
- Only include exact match keywords
- Only use Keyword Planner to identify new keywords
Include keywords that are related to the websites your customers visit answer is:
Include keywords that are related to the websites your customers visit
Explanation:Choosing keywords for a Display Network campaign is about connecting your ads with people most likely to be interested in your business. Based on what you know about your customers, pick keywords that would you imagine would appear on websites your customers would visit.
Read more here: https://support.google.com/adwords/answer/2453986?hl=en
- Create multiple ad groups that target different devices, and monitor the results
- Set up an experiment to test which device he should target
- Create multiple campaigns that target different devices, and monitor the results
- Segment his campaign statistics table by device
Explanation:A category (like ad type or day of the week) that you can add to your campaign’s tables and charts in order to organize your performance data around that criteria.
Read more here: https://support.google.com/adwords/answer/2370266?hl=en [review]
- Create a campaign with ads and keywords written in French
- Create a campaign targeting Paris and languages other than French
- Create a campaign targeting French and regions other than Paris
- Create a keyword list with the exact match keyword “Paris” and negative keyword “France”
Read more here: https://support.google.com/adwords/answer/1722078?hl=en [review]
- Which of the following items is not a component of Quality Score?
- Landing page experience
- Maximum cost-per-click (max. CPC) bid
Ad relevance
Expected clickthrough rate (CTR) answer is:
Maximum cost-per-click (max. CPC) bid
Read more here: https://support.google.com/adwords/answer/2454010?hl=en [review]
- An advertiser should group their campaigns by:
- type of product or service
- number of keywords
- maximum cost-per-click (CPC) bids
- number of ad groups per campaign
Explanation:A good rule of thumb for creating an effective campaign structure is to mirror your website’s structure. By creating campaigns and ad groups around a specific theme or product, you can create keyword lists that directly relate to the corresponding ad text, and ads that link directly to that product’s page on your website. You can even add keyword-specific URLs to improve the quality and relevance of your ads in your account.
Read more here: https://support.google.com/adwords/answer/2375470?hl=en
- You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?
- How much you’ve spent on the campaign compared to the value of leads generated
- You can’t calculate return on investment for campaigns that are focused on online leads
- The percentage of budget spent compared to how many forms were completed
- The number of clicks your ad received divided by the number of times it showed
Read more here: https://support.google.com/adwords/answer/14090?hl=en
- You would choose to advertise on the Google Search Network if you wanted to:
- reach customers browsing websites related to your business
- reach customers while they’re searching for your products or services choose the types of websites where you want your ads to show
choose from a range of ad formats, like video and image ads
Explanation: The Google Search Network is a group of search-related websites or apps where your ads can appear. When you advertise on the Google Search Network, your ad can show next to search results when someone searches with terms related to one of your keywords.
Read more here: https://support.google.com/adwords/answer/1722047
- When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?
- AdWords only shows an ad for keywords with proper spelling and plural forms
- Your keyword list would be disapproved based on Google’s advertising policies
- AdWords can automatically include these variations for you
- Broad match includes the exact words and phrases a user searches for
Explanation: Broad match lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemming (such as floor and flooring), related searches, and other relevant variations.
Read more here: https://support.google.com/adwords/answer/2407779?hl=en
- An advertiser has decided that they want to spend $608 per month for their campaign.
How would you recommend they set their budget in their AdWords account?
- Set a daily budget of $20 for the advertiser’s campaign
- Set a bid of $20 per ad group
- Set a daily budget of $20 for the advertiser’s account
- Set a bid of $20 for the advertiser’s campaign
Explanation:With AdWords, you choose a daily budget for each campaign based on your advertising goals and the general amount that you’re comfortable spending each day.
Read more here: https://support.google.com/adwords/answer/2375420?hl=en-GB
- When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?
Cost-per-thousand impressions (CPM)
Cost-per-acquisition (CPA)
- Automatic cost-per-click (CPC)
- Manual cost-per-click (CPC)
Explanation: Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business.
Read more here: https://support.google.com/adwords/answer/2979071
- Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies
- AdWords policies can help web user distinguish between ads and search results
- AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users
- AdWords policies can keep disapproved ads and websites out of organic search results AdWords policies can help keep ad costs low and affordable for advertisers
Explanation: All AdWords ads go through an approval process to ensure the ads are safe and appropriate for users. Every time you create a new ad or make changes to an existing ad, it will automatically be submitted for review to ensure that it follows Google’s advertising policies.
Read more here: https://support.google.com/adwords/answer/6316?hl=en
- Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit? “Display Network only – All features”
- “Shopping”
- “Search Network only – All features”
- “Search Network only – Standard” “
Explanation:With a Display Network only campaign, your ads can show throughout the Google Display Network. This campaign type works by matching your ads — including text, image, rich media, and video ads — to websites and other placements, like YouTube and mobile apps, with content related to your targeting.
Read more here: https://support.google.com/partners/answer/6123890?hl=en [review]
- Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
- Mobile bid adjustments
- Target return on ad spend (ROAS)
- Target search page location flexible bidding strategy
- Cost-per-acquisition (CPA)
Explanation:Just as with desktop AdWords campaigns, mobile campaigns use bidding and targeting to determine where and when your ads show up. A click may be worth more to you if it comes from a mobile device or a specific location, or at a certain time of day. By setting bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown.
Read more here: https://support.google.com/partners/answer/6209121?hl=en
- You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?
- Pause your clients’ campaigns and recreate them in your manager acccount
- Use your clients’ sign-in information to access and manage the accounts
- Link the client accounts to your My Client Center (MCC) manager account
- Consolidate the 3 accounts into a new AdWords account you create
Read more here: https://support.google.com/partners/answer/6139186?hl=en [review]
- You can use Display Planner to:
- see how other advertisers perform on websites where you want your ad to appear
- compare how your current Display Network campaign could perform on websites you’d like to target
- see ways to reach your target audience based on your keywords, website, or interest categories
- see which image and text ads are performing best on the specific websites you’re targeting
Explanation: Display Planner shows you the potential reach and cost of targeting ideas to help you plan your Display Network campaigns. The forecasts can help you understand how your ad groups could perform and historical costs can guide you to the ideas that are within your budget. Read more here: https://support.google.com/adwords/answer/3056115?hl=en [review]
- Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?
- “Display Network only – All features”
- “Display Network only – Remarketing”
- “Search Network with Display Select – All features”
- “Search Network only – All features”
Explanation: Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising.
Read more here: https://support.google.com/adwords/answer/3437721?hl=en
- A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?
- Include a phone number in the client’s ad’s headlines and monitor performance with the mobile clicks-to-call segment
- Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment
- Add call extensions to the client’s ads and monitor performance with the top vs. other segment
- Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment
Explanation: Ads created in call-only campaigns are fine-tuned to show only on mobile devices that are capable of making calls.
Read more here: https://support.google.com/adwords/answer/2453991?hl=en
- When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:
- traffic estimates for placement ideas
- historical conversion rate estimates for your keyword and placement ideas
- historical cost-per-click (CPC) estimates for your keyword and placement ideas traffic estimates for your keyword ideas
Read more here: https://support.google.com/adwords/answer/3056153?hl=en
- An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?
- The profit derived from a paid click
- The bids of the next closest competitor
- The cost of the bid
- The Quality Score of the keyword
Explanation: How do you know what CPC to set? You can figure this out based on what you know about your business and the value of a sale. For example, if you sell US$5,000 diamond rings, one new customer is probably worth more than if you sell US$0.99 packs of gum.
Read more here: https://support.google.com/adwords/answer/2464960?hl=en [review]
- AdWords budgets can only be set once annually and require a fixed commitment
- Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive
- Online campaigns generate clicks, whereas other channels generate exposure
- Budgets cannot be applied to online campaigns due to constant changes in traffic
- Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?
- Clickthrough rate (CTR)
- Converted clicks
- Impressions
- Conversion rate
Read more here: https://support.google.com/adwords/answer/2615875?hl=en
- Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?
- Create new ad groups with several keyword match types
- Create new ad groups with related keywords grouped together
- Remove half of the keywords from the ad group
- Create one ad group for every five keywords
Explanation: Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.
Read more here: https://support.google.com/adwords/answer/6298?hl=en
- Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?
- Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
- Use the top movers report which campaigns have seen the biggest change in clicks since last month
- Use the paid & organic report to show when his website appears in organic search, with no associated ads
- Use the Search term report to show which search terms lead to the most clicks on his ads
Explanation: The Auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are.
Read more here: https://support.google.com/adwords/answer/2579754?hl=en
- Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?
- Karen’s ads often show below her organic results for the search query
- People who see Karen’s site in relevant organic search results often click through to her site
- Karen’s ads don?t often show for the search query
- Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’
Explanation: The new paid & organic report provides a holistic view of your text ad stats and organic listings at the query level, letting you analyze strengths and gaps in your overall search presence.
Read more here: https://support.google.com/adwords/answer/3097241?hl=en [review]
- Use a location bid adjustment to increase bids for customers in Tokyo
- Create a separate ad group to target ads and bids for Tokyo
- Use the user location view to understand if people who click your ads are located in Tokyo
- Refine where your ads show by adding the keyword “Tokyo”
Explanation:Use location bid adjustments to show your ad more or less frequently to customers in certain countries, cities, or other geographic areas.
Read more here: https://support.google.com/adwords/answer/2732132?hl=en [review]
- Your ad can show on the Google Search Network when someone searches for terms that are similar to your:
- Keywords
- Placements
- Website
- Ad text
Explanation:When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person’s search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads.
Read more here: https://support.google.com/adwords/answer/6323?hl=en [review]
- When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?
- Maximize clicks
- Enhance cost-per-click (CPC)
- Target return on ad spend (ROAS)
- Target search page location
Explanation:Enhanced cost-per-click (ECPC) is a bidding feature that raises your bid for clicks that seem more likely to lead to a sale or conversion on your website. That helps you get more value from your ad budget.
Read more here: https://support.google.com/adwords/answer/2464964?hl=en [review]
- A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?
- Specific terms about the benefits of running
Specific terms about the shoe brand and model your client is selling
- Generic terms about running and running shoes
- Generic terms about different types of women’s shoes
- You can use Keyword Planner to identify:
- the number of negative keywords you should add
- the amount of traffic potential keywords you might get
- which text ads are performing best based on your keywords
- webpages where your ad can appear based on your keywords
Explanation:A tool that provides keyword ideas and traffic estimates to help you build a Search Network campaign.
Read more here: https://support.google.com/adwords/answer/3114286?hl=en [review]
- Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
- the daily budget you’ve set
- your historical conversion rate
- the expected impact of extensions and other ad formats
- the search ranking of your website
Explanation: A value that’s used to determine your ad position (where ads are shown on a page) and whether your ads will show at all. Ad Rank is calculated using your bid amount, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.
Read more here: https://support.google.com/adwords/answer/1752122?hl=en [review]
- A standard AdWords text ad is made up of:
- a display URL and description text
- a headline, image, and description text
- a headline and description text
- a headline, a display URL, and description text
- What’s a reason to use the “Search Network with Display Select” campaign type?
- Your ads only show on the first page search results
- You can pick the exact websites where you want your ad to show
- You can use one budget to advertise on the Search Network and Display Network Your video ads can run on the Search Network
- Each campaign in your AdWords account should have a single:
- maximum cost-per-click (max. CPC) bid
- landing page
- business goal
- ad group
- Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?
- App promotion ads
- Product Listing Ads
- Image ads
- Sitelink extensions
Explanation: If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. Read more here: https://support.google.com/adwords/answer/2454022 [review]
- What is the benefit of having multiple ads in an ad group?
- AdWords will automatically match each ad to the keywords it’s most relevant to
- Ads are only eligible to show ad extensions if there are more than one ad in that group
- Ads are only eligible to show at the top of the page if there are more than one ad in that ad group
AdWords will automatically rotate your ads and show the best performing ones more often
Explanation: A preference that determines which ad in your ad group should show (when you have multiple ads). Ad rotation settings are helpful because they give you the ability to request how your ads are shown. For example, you can request to have your successful ads show more often or indicate that you’d like your ads to be shown more evenly.
If you have more than one ad in your ad group, Google will rotate which ad shows depending on your ad rotation setting.
Read more here: https://support.google.com/adwords/answer/112876?hl=en [review]
- Jim, who wants to reach people on social networks interested in poetry
- Suzy, who wants to reach people browsing travel websites about China
- Bill, who wants to reach people looking for plumbing services
- Carol, who wants to reach people watching YouTube videos
- What does “converted clicks” measure?
- The total number of clicks within your chosen conversion window
- The total number of conversions divided by the total number of clicks
- The total number of clicks that led to a conversion
- The percentage of clicks that led to a conversion
Explanation: The “Converted clicks” column shows you the number of AdWords ad clicks resulting in one or more conversions within your chosen conversion window.
Read more here: https://support.google.com/adwords/answer/1722022?hl=en
- Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him:
- show ads when someone searches for dance classes
- match his ad text to what people are searching
pick the most popular keywords for his campaign show ads on dance websites and YouTube videos
Read more here: https://support.google.com/adwords/answer/2456100?hl=en [review]
- Negative match keywords
- Broad match keywords
- Exact match keywords
- Phrase match keywords
Explanation: A keyword setting that allows your ad to show only when someone searches for the exact phrase of your keyword or close variations of the exact phrase of your keyword. The exact match keyword “bicycle bell” can cause your ad to show only if someone searches for “bicycle bell” or close variations of “bicycle bell” exactly, with no other words.
Read more here: https://support.google.com/adwords/answer/2407781?hl=en [review]
- What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand
- Increase the daily budget and add text ads with clear call-to-actions like “Buy now”
- Use a balanced combination of broad-, exact-, and phrase-matched keywords
- Add display ads and affinity audiences targeting people interested in green living and beauty
- Target large metropolitan areas where people are more likely to encounter her product
Explanation: Select from these audiences to reach potential customers at scale and make them aware of your business.
These audiences were built for businesses currently running a TV ad who would like to extend the reach of a TV campaign to an online context for an efficient price.
Read more here: https://support.google.com/adwords/answer/2497941?hl=en [review]
- Your client wants to improve her ad position. What would you recommend?
- Improve the ad quality and increase bid amount
Add more keywords and increase daily budget
Improve Quality Score and decrease bid amount
- Make the ad headline longer and more descriptive
Explanation: Ad position is determined by your Ad Rank in the auction. Your Ad Rank is a score that’s based on your bid, the components of Quality Score(expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats. If you’re using the cost-per-click bidding option, your bid is how much you’re willing to pay for a single click on your ad
Read more here: https://support.google.com/adwords/answer/1722122 [review]
- Reach and frequency data
- Cost-per-thousand-impressions (CPM) bidding
- Call extensions
- Placement targeting
[review]
- You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:
- reach people who are interested in similar products
- use text ads that encourage people to call her business
- use text ads that encourage people to visit her website
- reach people who are searching for her products
in-market audiences: Select from these audiences to find customers who are researching products and actively considering buying a service or product like those you offer. In-market audiences are available to advertisers in all AdWords languages.
Read more here: https://support.google.com/adwords/answer/2497941?hl=en [review]
- Your ad can show to a user when your targeted language matches:
- a user’s browser setting
- a user’s Google interface language setting
the language of websites a user visits most often a user’s operating system language
Explanation: Your ads can appear for customers who use Google products and third-party websites in the languages that your campaign targets. This helps ensure that your ads will appear on sites that are written in the language of the customers you’d like to reach.
Example:
Let’s say you sell coffee beans online, and you want to target Spanish-speaking customers. You set up an AdWords campaign targeted to the Spanish language, with Spanish ads and keywords. As long as your customers’ Google interface language settings are set to Spanish, your coffee ads can show when your Spanish language customers search for your keywords. Keep in mind that if your customers searched in Spanish but their Google interface language settings were set to English, your ads wouldn’t show. That’s why targeting all languages might be helpful.
Read more here: https://support.google.com/adwords/answer/1722078?hl=en
- Which ad extension would you use for an advertiser who has a chain of restaurants?
- Seller ratings
- Location extensions
- Sitelink extensions
- Previous visits extensions
Explanation: Benefits of Location extension
- Location extensions encourage people to visit you in person.
- You can add multiple addresses by linking your account to Google My Business.
- On average, ads with location extensions see a 10% boost in clickthrough rate.
- You can target your ads around your business addresses.
Read more here: https://support.google.com/adwords/answer/2404182?hl=en
- If you’d like your ads to show on certain sites across the Internet, you can add these websites as:
- Placements
- Audiences
- Keywords
- Topics
Explanation: Locations on the Display Network where your ad can appear. Examples include relevant websites and apps that partner with Google to show ads.
Read more here: https://support.google.com/adwords/answer/53215?hl=en [review]
- A page with information on instrument rentals and a contact form
- His homepage, with links to instrument sales, rentals, and music lessons
- A page with information on music lessons and a contact form
- A page with a wide selection of instruments for sale
Explanation: Your landing page experience is one of several factors that helps determine a keyword’s Quality Score. The experience of a landing page is represented by such things as the usefulness and relevance of information provided on the page, ease of navigation for the user, and how many links are on the page.
Read more here: https://support.google.com/adwords/answer/14086?hl=en
- Send users to a video-based landing page
- Send users to a mobile-friendly landing page
- Avoid using ad extensions
- include your phone number as your display URL
- Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?
- Dynamic Search Ads
- Ecommerce tracking
- Remarketing
- Conversion tracking
Explanation: Remarketing helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google.
Read more here: https://support.google.com/adwords/answer/2454000?hl=en
- You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network?
- It lets people who see your ad get directions to your store on Google Maps
- It allows you to show your ad on app categories that you choose
- It encourages people using mobile devices to install your app
- It directs people to your online store to purchase your products
Explanation:AdWords helps create your app install ads based on your app icon and reviews, and these ads take people straight to the app store to download your app.
Read more here: https://support.google.com/adwords/answer/6309936?hl=en&rd=1 [review]
- Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:
- Undo and redo multiple changes while editing his campaigns
- Refresh data to reflect the latest statistics on his cost-per-click (CPC) campaign
- Mange, edit, and view multiple accounts at the same time
- Copy or move items between ad groups and campaigns
- Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?
- Increase the maximum cost-per-click (CPC) bid
- Change the ad delivery method from “Accelerated” to “Standard”
- Lower the daily budget amount
- Pause the campaign to stop showing ads and accruing costs “
Explanation: Accelerated delivery is likely to use up your campaign’s daily budget early in the day. This is because accelerated delivery shows your ads until your budget is reached. “Standard delivery” is more optimized, which means that the delivery of your ads is spread more evenly throughout the day.
Read more here: https://support.google.com/adwords/answer/2375418?hl=en [review]
- Monitor reach and frequency data
- Run a keyword diagnosis
- Segment performance statistics by time
- Run a search terms report
Explanation: Use time segments (such as hour of the day or specific months) to isolate changes in your performance. For example, if you segment your data according to the day of the week and find that your ad performance is dramatically different on Saturdays, you can modify your bids to account for the change in user behavior.
Read more here: https://support.google.com/adwords/answer/2370266?hl=en [review]
- What’s one benefit of creating multiple ad groups?
- You can target specific ad groups into various Google networks
- You can break up keywords and ads into related themes
- You can set different budgets for each ad group
- You can pause specific keywords if they are not performing well
Explanation: Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise.
Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website.
Read more here: https://support.google.com/adwords/answer/2375404?hl=en [review]
- You would choose to advertise on the Google Search Network if you wanted to:
- reach customers browsing websites related to your business
- reach customers while they’re searching for your products or services
- choose the types of websites where you want your ads tos how
- choose from a range of ad formats, like video and image ads
Read more here: https://support.google.com/adwords/answer/2497941?hl=en [review]
- When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:
- based on how much your product is worth
- 50% of how much your product is worth
- the same amount as the profit generated by your product
- the same amount as the revenue generated by your product
[review]
- When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?
- Add the terms as exact match keywords
- Add the terms as phrase match keywords
- Add the terms as negative keywords
- Add the terms as keywords
Explanation: Negative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer. This added level of control can help you increase your clickthrough rate (CTR), reduce your average cost-per-click (CPC), and increase your ROI.
Read more here: https://support.google.com/adwords/answer/105671?hl=en [review]
- Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?
- “Display Network only – All features”
- “Search Network with Display Select – All features”
- “Display Network only – Remarketing”
- “Search Network only – All features”
Read more here: https://support.google.com/adwords/answer/2732132?hl=en [review]
- . All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?
- 01
- 5
- 51
- 1
Explanation: For ads on the Search Network, the minimum Ad Rank required for ads above search results is generally greater than the minimum Ad Rank required for ads beside search results. As a result, the actual CPC when you appear above search results could be higher than the actual CPC if you appear beside search results, even if no other advertisers are immediately below you. Although you may pay more per click, top ads usually have higher clickthrough rates and may allow you to show certain ad extensions and other features available only in top ad positions.
As always, you’re never charged more than your max. CPC. bid.
Examples:
If the advertiser immediately below you bids US$2.00, and if that advertiser’s ad is the same quality as yours (and has equal-performing extensions and ad formats), you’d typically need to bid a penny more than US$2.00 to rank higher than that advertiser and still maintain your position and ad formats. With AdWords, that’s the most you’ll pay (about US$2.01), whether your bid is US$3.00, US$5.00, or more.
Read more here: https://support.google.com/adwords/answer/6297 [review]
- Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:
- they perceive her products
- likely they are to become a regular customer
- they interact with her website
- likely they are to click her ads
Explanation: GA will show you details about acquisition, behavior and conversions to layer on to what you’ll see in AdWords.
Read more here: https://support.google.com/adwords/answer/6168606?hl=en
[review]
- What happens when a campaign consistently meets its average daily budget?
- Ads in that campaign will stop showing for the rest of the billing cycle
- Average cost-per-click (CPC) bids will be lowered
- Your budget is automatically adjusted
- Ads in that campaign will show less often than they could
Explanation: If you have a limited budget, you want to make the most of every cent you spend on your advertising campaign. When your budget is limited, your ad might not show as frequently as you’d like — or might not show at all.
Read more here: https://support.google.com/adwords/answer/2375418?hl=en [review]
- Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?
- Cost-per-view (CPV)
- Cost-per-thousand-impressions (CPM)
- Cost-per-click (CPC)
- Cost-per-acquisition (CPA)
Explanation:Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. T
Read more here: https://support.google.com/adwords/answer/6268632?hl=en&rd=1 [review]
- When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
- Include call-to-actions, such as “Find the nearest location”
- Information about Italian food in the description
- Use the same headline and description as other advertisers
- An exclamation point in the display URL
Read more here: https://support.google.com/adwords/answer/1704392 [review]
- Keyword Planner can help you build a new Search Network campaign by:
- organizing potential placements into ad groups
- suggesting landing pages for your ads
- multiplying keyword lists together
- creating new ads based on your keywords
Explanation: You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.
Read more here: https://support.google.com/adwords/answer/2999770?hl=en [review]
- Research for a client who owns used car dealerships show that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?
- Remarketing
- Keywords
- Topics
- Placements
Explanation: Topic targeting allows your ads can to appear automatically on any sites with related content on the Google Display Network.
Read more here: https://support.google.com/partners/answer/2769377?hl=en [review]
- Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate? Make sure the landing page is closely related to the ad
- Increase the average daily budget for the campaign
- Broaden the list of keywords to reach more potential customers
- Increase the cost-per-click (CPC) bid for low-performing keywords
- Make sure your landing page is directly relevant to your ad text and keyword.
- Provide useful information on your landing page about whatever you’re advertising.
- Try to offer useful features or content that are unique to your site.
- Transparency and trustworthiness
Read more here: https://support.google.com/adwords/answer/2404197
[review]
- keywords match that webpage’s content
- ad text matches that webpage’s content
- landing page matches that webpage’s content
- website matches that webpage’s content
Explanation:Google’s system analyzes the content of each webpage to determine its central theme, which is then matched to your ad using your keywords and topic selections, your language and location targeting, a visitor’s recent browsing history, and other factors.
Read more here: https://support.google.com/adwords/answer/1726458?hl=en [review]
- When someone clicks your ad, the actual amount you’re charged will be:
- The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
- The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
- The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click (max. CPC) bid, whichever is greater
- The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit
Explanation: Actual CPC is often less than max. CPC because with the AdWords auction, the most you’ll pay is what’s minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks.
Read more here: https://support.google.com/adwords/answer/6297?hl=en [review]
- You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:
- creating ads that include terms or phrases people are searching for
- creating relevant ads and keywords, but not using ad extensions
- creating ads that link to a generic landing page
- creating relevant keywords and ads, and using ad extensions
Explanation: Ad position is also influenced by the expected impact from ad extensions and other ad formats, such as sitelinks. This means that if two competing ads have the same bid and quality, the ad with the better expected impact from extensions will generally appear in a higher position than the other.
Read more here: https://support.google.com/adwords/answer/6300?hl=en [review]
- What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?
- Replace the existing landing page with the new one and compare this month’s data to last month’s
- Run a Campaign Experiment on the existing campaign that switches between both landing pages
- Create another ad group for the new landing page and compare the two ad groups
- Create another campaign for the new landing page and compare the two campaigns
Explanation: AdWords Campaign Experiments allow you to test changes to your account on a portion of the auctions that your ads participate in.
Read more here: https://support.google.com/adwords/answer/2385204?hl=en [review]
- Higher Quality Scores typically lead to:
- higher costs and lower ad positions
- lower costs and better ad positions
- less overall impressions
- faster delivery of daily budget
Read more here: https://support.google.com/adwords/answer/2454010?hl=en
- What strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
- Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
- Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
- Increase bids for ads with the lowest average position and clickthrough rate (CTR)
- Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)
- Which is a benefit of advertising online with Google AdWords?
- Advertisers can choose how much they spend and only pay when someone clicks their ad
- Advertisers can choose how many times their ad should show during the day
- Advertisers pay the same amount every time someone clicks their ad
- Advertisers can pay to always show their ad above the organic search results
- Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:
- the number of relevant Display Network placements
- their campaigns daily budget recommendations
- the clickthrough rate (CTR) of their ads
- the amount of impressions served
Explanation: Negative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer. This added level of control can help you increase your clickthrough rate (CTR), reduce your average cost-per-click (CPC), and increase your ROI.
Read more here: https://support.google.com/adwords/answer/105671?hl=en
[review]
- Accelerated ad delivery
- Higher average cost-per-clicks (CPCs)
- Fewer sites targeted at once
- Missed potential ad impressions
Explanation: AdWords shows recommended budgets for campaigns that repeatedly meet their daily budget but have the potential to earn more clicks and impressions
Read more here: https://support.google.com/adwords/answer/2375418?hl=en [review]
- Which is a benefit of advertising online?
- Reach people who are likely interested in what you’re advertising
- Automatically collect information about potential customers
- Increase your position in organic search results
- Make money by showing ads on your website
- An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?
- Test different cost-per-click (CPC) bids
- Test only one version of your ad text
- Lower the cost-per-click (CPC) bids and increase the budget
- Delete keywords that are generating the most clicks
What could she include in her ad text?
- A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
- A call-to-action like “Visit our gym now”
- Add a promotion like “20% off fitness classes”
- Add a call-to-action like “Sign up for a free trial”
- Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
- Number of clicks on her ads and costs to produce her purses
- How many times her ads have been viewed and clicked on
- Number of clicks on her ads and revenue they generated
- Costs to produce her purses and revenue generated from her ads
- How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?
- CPC bids are effectively converted to CPM bids
- CPM bids are effectively converted to CPC bids
- Ads using CPC bids are not allowed to compete on the Display Network
- CPC and CPM bids only compete against bids of the same type
- Which of these metrics is especially important to clients who are running a branding campaign?
- Clickthrough rate (CTR)
- Average cost-per-click (avg. CPC)
- Impressions
- Phone call conversions
Explanation: Impressions are important to track in any campaign, no matter what your goals are. But they can be especially important in branding campaigns, because they represent how many customers actually laid eyes on your ad. You might not care whether they ended up buying anything from your site, but you do want them to remember that catchy new slogan you paid big bucks to develop and share with the world.
Read more here: https://support.google.com/adwords/answer/1722064?hl=en [review]
- If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:
- sitelink extensions
- previous visit extensions
- callout extensions
- location extensions
- An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:
- Generate many clicks and conversions
- Generate many impressions and very few conversions
- Contain more than two words in the phrase
- Contain words that are duplicated in a display campaign
Explanation: For direct response campaigns, the most important metric is cost-per-acquisition (CPA), or cost-per lead, which is primarily impacted by number of clicks the campaign receives and the conversion rate. By refining your campaign targeting options, you can send more qualified traffic to your site – increasing the chances of a visitor becoming a customer.
Include Negative keywords: This will prevent ads from showing on irrelevant themes that may be related to the keywords you are targeting, resulting in more qualified clicks.
Read more here: https://support.google.com/partners/answer/2740636?hl=en [review]
- Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
- Ads can include up to 50 characters for the first three lines of ad text
- Ads are displayed to users who are searching for a particular product of service
- Advertisers can pay to place their websites in the natural search results
- It is beneficial to create multiple ad groups in order to:
- Opt specific ad groups into various Google networks
- Break up keywords and ads into related themes
- Set different budgets for each ad group
- Pause specific keywords if they are not performing well
Explanation: Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise.
Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website.
Read more here: https://support.google.com/adwords/answer/2375404?hl=en [review]
- Which AdWords settings are specified at the account level?
- A daily budget and a set of keywords and placements
- Network distribution preferences and a set of keywords
- A unique email address, a password, and billing information
- Location targeting, cost-per-click (CPC) bids, and match types
- An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?
- Language targeting
- Regional targeting
- Ad scheduling
- Demographic targeting
Explanation: Language targeting allows you to choose the language of the sites that you’d like your ads to appear on. We’ll show your ads to customers who use Google products (such as Search or Gmail) or visit sites on the Google Display Network(GDN) in that same language. Keep in mind that AdWords doesn’t translate ads or keywords.
Read more here: https://support.google.com/adwords/answer/1722078?hl=en
[review]
- Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?
- Repeat the keyword as many times as possible in the ad text.
- Delete the keyword and add the keyword to the campaign again
- Modify the ad associated with that keyword to direct to a highly-relevant landing page
- Increase the daily budget for the campaign in which the keyword is located
Read more here: https://support.google.com/adwords/answer/2453976?hl=en [review]
- An advertiser who decides to edit the location targeting of an ad can do this at the:
- ad group level
- keyword level
- campaign level
- account level
Read more here: https://support.google.com/adwords/answer/1722043?hl=en [review]
- If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?
- None of these options is correct
- Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search
- Your daily budget will be adjusted to account for a drop in CTR and in increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns
- Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.
Explanation: Keep in mind, your ad performance on the Display Network does not affect your rank for search ads. And lower CTR on the Display Network doesn’t affect the Quality Score of your ads for search.
Read more here: https://support.google.com/adwords/answer/2454058?hl=en
- To determine which ad language to target to a user, the AdWords system refers to that users:
- Chrome Browser setting
- operating system language
- home countrys language
- Google interface language setting
Explanation: Your ads can appear for customers who use Google products and third-party websites in the languages that your campaign targets. This helps ensure that your ads will appear on sites that are written in the language of the customers you’d like to reach.
Example:
Let’s say you sell coffee beans online, and you want to target Spanish-speaking customers. You set up an AdWords campaign targeted to the Spanish language, with Spanish ads and keywords. As long as your customers’ Google interface language settings are set to Spanish, your coffee ads can show when your Spanish language customers search for your keywords. Keep in mind that if your customers searched in Spanish but their Google interface language settings were set to English, your ads wouldn’t show. That’s why targeting all languages might be helpful.
Read more here: https://support.google.com/adwords/answer/1722078?hl=en [review]
- Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?
- Accelerated
- Optimized
- Scheduled
- Standard
Explanation: The standard delivery method aims to evenly distribute your budget across the entire day (12 a.m. – 11:59 p.m.) to avoid exhausting your budget early on.
Read more here: https://support.google.com/adwords/answer/2404248?hl=en [review]
- An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:
- an ad group specific to the product line with a higher daily budget
- additional text ads that specifically feature the product line
- a campaign with a separate daily budget specific to the product line
- an ad group specific to the product line with targeted ad text
- Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?
- Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.
- Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.
- Managed placements would be used to target specific sites you had selected as being important to oyur client.
- Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.
Explanation: Topic targeting allows your ads to be eligible to appear on any pages on the Google Display Networkthat have content related to your selected topics. As content across the Web changes over time, the pages on which your ads appear can change with it. To display your ads on those pages, simply select one or more topics that you find relevant for your ads.
Read more here: https://support.google.com/partners/answer/2769377?hl=en [review]
- Which line of ad text would be disapproved based on Googles advertising policies?
- Want fast results?
- Free shipping
- Best deals- click here
- Fast, easy, effective
Explanation: Promotions that are inconsistent with the clear and informational presentation style of the Google Search results are disapproved.
Example: Ads that contain an exclamation mark in the ad headline, ads that use bullet points or numbered lists, ads containing a call to action such as “click here”
Read more here: https://support.google.com/adwordspolicy/answer/6021546?hl=en [review]
- How do managed placements on the Display Network work?
- Advertisers can guarantee placement on prominent and popular sites.
- Advertisers manually select the desired sites on which their ads may appear Keywords are used to place ads next to content that matches the ad.
- Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.
Explanation: A targeting method you can use to specifically choose websites, videos, and apps that are part of the Google Display Network where you’d like to show your ads. Unlike other targeting methods, like keywords or topics where your ads are placed on sites automatically for you (reported in your account as automatic placements), you select managed placements yourself.
Read more here: https://support.google.com/adwords/answer/99502?hl=en [review]
- According to ad policies, what types of words, phrases, or characters cannot be included in an AdWords text ad?
- All of these answers are correct
- Ads cannot contain words that are not directly related to the keyword that the ad is targeting
- Ads cannot use exclamation points (!) or question marks (?).
- Ads cannot use call-to-action phrases such as “click here” or “See this site”
Read more here: https://support.google.com/adwordspolicy/answer/6021546?hl=en [review]
- Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?
- Ads cannot simulate email inbox notifications or fake “friends/crush” requests.
- Ads cannot contain that amount of characters
- Ads cannot contain the phrase “See more!” Ads cannot contain exclamation points (!).
- Which formula does Google use to rank keyword-targeted ads on Google Search
- (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score
- Maximum cost-per-click (CPC) bid x Quality Score
- (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
- Maximum cost-per-click (CPC) bid only
Explanation: Ad Rank is calculated using your bid amount, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats
Read more here: https://support.google.com/adwords/answer/1752122?hl=en [review]
- When resetting a password in AdWords, what should a user keep in mind?
- The new password is now required to access all other Google products with the affected Google Account log-in.
- The new password will work for AdWords and the old password will work for other Google products.
- The user will need to enable 2-factor authentication in order to access their account from any location
- The password will need to be reset separately on other Google products that share the Google Account log-in
Explanation: Changing your password for AdWords will also change the password you use to sign in to all Google products.
Read more here: https://support.google.com/adwords/answer/1704356?hl=en [review]
- A keyword with very low clickthrough rate (CTR) will usually receive:
- more impressions on the Google Display Network
- impressions only on the Google Search Network
- a low average cost-per-click (CPC) on Google search.
- a low Quality Score on the Google Search Network
[review]
- Adding placements to an ad group
- negatively affects the Quality Score for search
- does not affect the Quality Score for search
- improves the Quality Score on Google
- improves the Quality Score for search
[review]
- In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:
- the quality of your image
- the quality of your landing page
- the maximum CPC of the keyword that triggered an ad.
- your daily budget
Explanation: The 1-10 Quality Score reported for each keyword in your account is an estimate of the quality of your ads and landing pages triggered by that keyword. Having a high Quality Score means that our systems think your ad and landing page are relevant and useful to someone looking at your ad
Read more here: https://support.google.com/adwords/answer/2454010 [review]
- By adding managed placements to a Display Network campaign – you can show your ad: on webpages where the Smart Pricing feature determines there the ad is likely delivery ROI.
- on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select
- on webpages where a contextual targeting algorithm identified that is a match between your keywords and a publishers content
- on Google owned and operated properties such as Gmail and Google News – that have relevant content for your keywords.
Explanation: A targeting method you can use to specifically choose websites, videos, and apps that are part of the Google Display Network where you’d like to show your ads. Unlike other targeting methods, like keywords or topics where your ads are placed on sites automatically for you (reported in your account as automatic placements), you select managed placements yourself.
Read more here: https://support.google.com/adwords/answer/99502?hl=en [review]
- A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:
- Change the access levels of other users.
- Delete the account
- Invite others to access the account.
- See average cost-per-click (CPC) costs.
Explanation:
In standard access, a user can perform following tasks:
- Browse the manager account
- View, edit, and manage any part of linked accounts and campaigns
- Sign in and run reports for linked accounts
- Receive notification emails for linked accounts
- Receive emailed reports, if added to email list
Read more here: https://support.google.com/adwords/answer/6139186?hl=en#invite [review]
- What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?
- Ads will show when a user searches on the advertisers keywords, but the ads rank will be reduced.
- Ads will show each time a user searches on the advertisers keywords, but only during specified time periods
- Ads will not show every time a user searches on the advertisers keywords
- Ads will never show when a user searches on the advertisers keywords
Explanation: If you choose a daily budget that’s lower than the recommended amount, your ads can still show, but they won’t show for every search. Instead, we’ll spread the delivery of your ad throughout the day so that you don’t exceed your budget. You’ll likely see the status “Limited by budget” next to your campaign, indicating that your ads would be able to appear more often if your budget was higher.
Read more here: https://support.google.com/adwords/answer/25426?hl=en [review]
- The maximum cost-per-click (CPC) bid is the:
- amount an advertiser is required to pay to achieve top ad position
- actual amount an advertiser pays for each click on an ad
- most an advertiser is willing to pay for each click on an ad
- amount an advertiser must pay to outbid competitors
Explanation: A bid that you set to determine the highest amount that you’re willing to pay for a click on your ad.
Read more here: https://support.google.com/adwords/answer/6326?hl=en [review]
- If an advertiser improves the Quality Score of a keyword, this keyword may:
- receive fewer impressions on the Search Network
- automatically reset its match type to Broad
- earn the ad a higher average position
- be more likely to appear in bold when displayed in an ad
Explanation: An estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.
Read more here: https://support.google.com/adwords/answer/140351?hl=en [review]
- You can use Display Planner to:
- see which images and text ads within your campaign are performing best on the specific websites you are targeting
- run a report to determine which keywords are most likely to convert based on the past 30days of your campaign
- see potential webpages where your ad can appear based on your keywords
- managed CPC bids for contextual campaigns within your account
Explanation: Display Planner generates ideas for all the ways you can target the Display Network. Targeting ideas are based on your customers’ interests or your landing page. They include keywords, placements (websites, videos, mobile apps, mobile app categories), topics, interests (affinities, in-market segments), demographics (age, gender), and remarketing.
Read more here: https://support.google.com/adwords/answer/3056153?hl=en [review]
- When sitelinks are set at both the campaign and ad group level, which will be displayed?
- Sitelinks at the ad group level
- Sitelinks with the highest ad rank
- Sitelinks related to the query searched
- Sitelinks from both the campaign and ad group
By default, an ad group uses the sitelinks of the campaign it’s part of.
If you create one kind of sitelink for an ad group, it will override the same type of campaign-level sitelink.
You can also disable a sitelink for an ad group. This removes any sitelink you created in the ad group and stops any campaign-level sitelink from showing with those ads. In other words, no sitelink of the selected type will show for the ad group.
Read more here: https://support.google.com/adwords/answer/2375416?hl=en
- Which formula represents how Ad Rank is determined on Google search?
- Popularity of the website being advertised
- Historic average position of each ad
- Maximum cost-per-click (CPC) multiplied by Quality Score
- How much an advertiser is willing to spend each day
Explanation: A value that’s used to determine your ad position (where ads are shown on a page) and whether your ads will show at all. Ad Rank is calculated using your bid amount, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.
Video: https://www.youtube.com/watch?v=PjOHTFRaBWA
Read more here: https://support.google.com/adwords/answer/1752122?hl=en [review]
- What should an advertiser use to organize ad groups?
- Common themes
- Number of words per keyword
- Maximum cost-per-click (CPC)
- Location targeting
Explanation: Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.
Read more here: https://support.google.com/adwords/answer/6298?hl=en
- Advertisers on Google search accrue cost in AdWords when:
- users click on their ads
- their ads appear on the Google search page
- the user completes a purchase
- they register a conversion using Conversion Tracking
Read more here: https://support.google.com/adwords/answer/2375373?hl=en
- A primary benefit of location targeting is that advertisers can:
- choose to target a specific Google domain
- target any combination of countries, territories, and regions
- target specific users who have already visited their site
- choose to only target websites based in a specific region or territory
Explanation: You can choose locations such as entire countries, areas within a country like cities or territories, or even a radius around a location. AdWords may also suggest related locations that you can choose to target.
Read more here: https://support.google.com/adwords/answer/6317?hl=en [review]
- You are managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer
- Whether your payment method is credit or debit
- The number of tracking codes installed on your website
- The number of websites on the internet
- The volume of traffic available for the keywords you are targeting
- What is the impact of poor landing page quality on an ad group?
- The keywords in the ad group will be paused
- The ads in the ad group will be disapproved due to low Quality Score The keywords in the ad group will have a lower Quality Score.
- The entire campaign will be paused
Explanation: You may end up with a significant drop in Quality Score and Ad Rank because Google Adwords won’t have as much information to determine your landing page experience and relevance. Your ads may show far less often (or not at all) and you may need to significantly increase your maximum cost-per-click bids. Even with higher bids, however, it’s unlikely that your ads would show very often and may not even show at all.
Read more here: https://support.google.com/adwords/answer/2404197?hl=en [review]
- With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:
- Automatically adjust your daily budget to serve less ads on Google Display Network pages.
- Use data from the Display Network auction to revise the cost of your Search ads
- Automatically reduce your cost-per-click bids on the Google Display Network
- Send notification that your bids should be adjusted
Read more here: https://support.google.com/adwords/answer/2604607?hl=en [review]
- Quality Score and Ad Rank are calculated:
- Every time your ad is eligible to serve on a Display Network page
- Every time someone does a search that triggers your ad
- A few times a day, based on your ad scheduling settings
- Every time you change your CPCs within your account
Explanation: Your Ad Rank is recalculated each time your ad is eligible to appear and competes in an auction, so your ad position can fluctuate each time depending on your competition at that moment.
Read more here: https://support.google.com/adwords/answer/1752122?hl=en [review]
- On the Display Network, all keywords are considered broad match only. This means that you do not need to:
- Include location targeting to narrow the reach of your ads
- Include plurals, misspellings, and other variants of your keywords
- Include negative keywords to refine your placement
- manage your keyword performance at the ad group level
Explanation: On the Display Network, all keywords are considered broad match only. This means that you don’t need to include plurals, misspellings, and other variants of your keywords.
Read more here: https://support.google.com/adwords/answer/2497680?hl=en [review]
- Higher Quality Scores typically result in:
- higher costs and lower ad positions
- lower costs and better ad positions
- less overall impressions
- faster delivery of daily budget
Ad auction eligibility: Having better quality components typically makes it easier and cheaper for your ads to enter an auction. Our measures of ad quality also help determine whether your ad is qualified to appear at all.
Your actual cost-per-click (CPC): Higher quality ads can often lead to lower CPCs. That means you pay less per click when your ads are higher quality.
Ad position: Higher quality ads lead to higher ad positions, meaning they can show up higher on the page.
Read more here: https://support.google.com/adwords/answer/2454010?hl=en [review]
- An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?
- Assign unique keyword URLs to each keyword
- Evaluated the site design for improvements
- Add negative keywords to the ad group
- Add more relevant keywords to the ad group
Explanation: Negative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer. This added level of control can help you increase your clickthrough rate (CTR), reduce your average cost-per-click (CPC), and increase your ROI.
Read more here: https://support.google.com/adwords/answer/105671?hl=en [review]
- Ad groups should be used to:
- organize your ads by a common theme, such as the types of products or services you want to advertise
- manage your daily budget according to which keywords are a priority
- control delivery of your ads so that they appear only to users in a specific geographic location
- control the specific sites that your ad will be targeted to on the Google Display Network.
Explanation: Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.
Read more here: https://support.google.com/adwords/answer/6298?hl=en [review]
- When setting up an AdWords account, choose your currency and permanent time zone carefully because:
- time zone and currency will impact ad position
- these cannot be changed once you have set up your account
- ads are only served in countries using the same currency as your account
- by default, ads are only served in the same time zones as indicated in your account
Explanation: When you create your account, you’ll be asked to choose both a currency type and your time zone. You may change your time zone once, however, you can never change the currency you choose for your account so select these settings carefully. They’re used to determine how you’re billed.
Read more here: https://support.google.com/adwords/answer/1704358?hl=en [review]
- Which are required components of an ad group running on the Search Network?
- Frequency capping, daily budget, ad scheduling
- Placements, keywords, network targeting
- Default bid, position preference, placements
- Text ad, keywords, default bid
Read more here:
[review]
- Which is a factor that Google uses to target ads to users based on physical location?
- Language preferences
- Internet Protocol (IP) address
- Operating system
- Telephone number
The AdWords system uses a number of factors to determine someone’s general physical location and whether to show your ad. When possible, we determine general physical location based on someone’s computer or mobile device location, or other methods.
- IP address:
Location is typically based on the Internet Protocol (IP) address, which is a unique number assigned by Internet Service Providers to each computer connected to the Internet.
If a mobile device is connected to a Wi-Fi network, we may detect the mobile device’s IP address to determine physical location. If the mobile device is connected to a mobile carrier’s proxy server, we may use the carrier IP to determine the device’s location.
- Device location:
If users have enabled precise location sharing on a mobile device, we can detect the device location, and use on the search network, from one of the following sources based on availability:
- GPS: Accuracy varies depending on GPS signal and connection.
- Wi-Fi: Accuracy should be similar to the access range of a typical Wi-Fi router.
- Google’s cell ID (cell tower) location database: Used in the absence of Wi-Fi or GPS. Accuracy is dependent on how many cell towers are located within an area and available data, and some devices don’t support cell ID location.
Read more here: https://support.google.com/adwords/answer/2453995?hl=en [review]
- Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:
- English speakers in the United States
- Russian speakers in Germany
- English speakers in Russia
- Russian speakers in the Czech Republic
Each Google domain has a default language. For example, Google.com defaults to English, Google.fr defaults to French, Google.cn defaults to Chinese, and so on.
The default language can be changed via the Preferences link on the Google homepage. A
Spanish-speaker living in the United States, for instance, may want to perform searches on the U.S. domain, Google.com, but could change the interface language setting to Spanish. In that case, he would see ads targeting Spanish instead of English.
Read more here: https://support.google.com/adwords/answer/1722078?hl=en
[review]
- Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?
- Create a dedicated campaign for each mobile device targeted
- Use the same bids across all devices
- Enable a bid adjustment to bid more aggressively on mobile devices
- Enable a bid adjustment to bid less aggressively on mobile devices
Read more here: https://support.google.com/adwords/answer/2732132?hl=en [review]
- Which is a benefit of Manager Defined Spend (MDS)?
- Automatic bidding adjustments for Conversion Optimizer users
- Control over managed account budgets for My Client Center (MCC) account-users
- Advanced permissions control for billing preferences in multi-user accounts
- Payment flexibility for accounts currently on prepay billing
- A benefit of My Client Center (MCC) is the:
- increased Quality Score enjoyed on shared keywords
- dashboard that provides summaries of statistics for all client accounts
- ability to link multiple accounts with Google Analytics
- ability to edit campaign settings across multiple accounts simultaneously
Read more here: https://support.google.com/adwords/answer/6139230?hl=en
- Which is a best practice for creating effective ad text?
- Use a home page for every URL
Include prices, promotions, and exclusives
Use the same ad text for every ad in the ad group
- Use multiple exclamation points to grab attention
Explanation: To effectively reach potential customers, your text ads should be specific, relevant, attractive, and empowering.
Read more here: https://support.google.com/adwords/answer/1704392 [review]
- A My Client Center (MCC) account functions primarily as:
- a separate AdWords account with its own keywords and campaigns
- a dashboard that allows clients view-only access to AdWords reports
- an umbrella account that allows for access to individual accounts with a single login.
- a bid management system for AdWords clients managed by resellers and agencies
Explanation: A manager account isn’t an “upgrade” of your AdWords account. Instead, it’s an entirely new AdWords account you create. Think of a manager account as an umbrella AdWords account with several individual AdWords accounts linked to it. As always, owners of individual AdWords accounts can sign in to their accounts and maintain access to their information.
Read more here: https://support.google.com/adwords/answer/6139186?hl=en [review]
- An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:
- determine the target return on investment (ROI) for a given ad group
- impact the time of day that the ads are eligible to show
- restrict the ads to specific sites and show them only when the content of that sites page is relevant to the keywords
- impact search results and cost-per-click (CPC) on the Google Display Network
Explanation: Placements and keywords team up to determine where your ads will appear on the Display Network and how much you’ll pay for them. You can choose to show your ads based only on your keyword list, while using placements to adjust your bidding. Or, you can use a combination of placements and keywords to refine where your ads are eligible to show. Using both together helps you narrow the audience for your ads, and set the right price for clicks from those potential customers.
Read more here: https://support.google.com/adwords/answer/2580292?hl=en [review]
- It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:
- choose effective CPC bids
- secure an effective daily budget
- create compelling ad text
- choose effective language targeting
Explanation: An ad that tries to make five different points will succeed in making none. You’ve got 70 characters and a headline to work with: make them count by focusing on one point that will really impress your viewer.
Consider including prices or specifics like product IDs, restrictions and discounts. Effective selling points include prices, discounts, product names, customizations, and offers such as free shipping. A focused ad could read:
Read more here: https://support.google.com/adwords/answer/6167101?hl=en [review]
- The Opportunities tab with AdWords can be used to:
- Create and edit campaigns, ads, keywords, and campaign settings
- See an overview of how your campaigns are performing
- Find account reporting tools that will help you manage your daily budget
- Find keyword, bid, and budget ideas that can help improve your campaign performance
Explanation: The Opportunities tab looks at your account’s performance history, your campaign settings, and Google search volume and trends, and automatically generates opportunities that could improve your performance.
Read more here: https://support.google.com/adwords/answer/3448398?hl=en [review]
148.A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
Portuguese
Spanish
- Bilingual
- English
Explanation: Each Google domain has a default language. For example, Google.com defaults to English, Google.fr defaults to French, Google.cn defaults to Chinese, and so on.
The default language can be changed via the Preferences link on the Google homepage. A
Spanish-speaker living in the United States, for instance, may want to perform searches on the U.S. domain, Google.com, but could change the interface language setting to Spanish. In that case, he would see ads targeting Spanish instead of English.
Read more here: https://support.google.com/adwords/answer/1722078?hl=en [review]
- Why should you avoid adding duplicate keywords across ad groups?
- Identical keywords will compete against each other, and because both ads may serve – it may increase your CPCs
- None of these options are correct
- Identical keywords are not allowed in AdWords and your ads will be disapproved
- Identical keywords compete against each other, and the better-performing keyword triggers your ad.
Explanation: Google shows only one ad per advertiser on a particular keyword, so there’s no need to include duplicate keywords in different ad groups or campaigns. Identical keywords compete against each other, and the better-performing keyword triggers your ad.
Read more here: https://support.google.com/adwords/answer/1722119?hl=en [review]
- Which best describes keyword contextual targeting?
- Ads are targeted to groups of websites based on their site categories
- Themes of selected placements determine related websites where ads will appear
- Ads are targeted only to websites related to specific businesses
- Themes of keywords are matched to relevant content on websites where ads will appear
Explanation: Google’s system analyzes the content of each webpage to determine its central theme, which is then matched to your ad using your keywords and topic selections, your language and location targeting, a visitor’s recent browsing history, and other factors.
Read more here: https://support.google.com/adwords/answer/1726458?hl=en [review]
- An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:
- also appear in the ad text
- have low maximum cost-per-click (CPC) bids
- appear in another campaign within the account
- appear in a users search query
Explanation: A type of keyword that prevents your ad from being triggered by a certain word or phrase. It tells Google not to show your ad to anyone who is searching for that phrase.
Read more here: https://support.google.com/adwords/answer/105671?hl=en [review]
- Quality Score on Google search is evaluated
- every 48 hours
- Every time someone does a search that triggers your ad
- none of these answers is correct
- every 24 hours
Explanation: Keep in mind that Quality Score is intended to give you a general sense of the quality of your ads, but it doesn’t take into account any auction-time factors, such as someone’s actual search terms, type of device, language preference, location, or the time of day. Similarly, the components of Quality Score that you see in your account — expected clickthrough rate (CTR),ad relevance, and landing page experience, each with a descriptive estimate such as “average” or “above average” — also don’t consider auction-time factors.
Read more here:
[review]
- The main goal of automatic cost-per-click (CPC) bidding is to
- generate as many clicks as possible within an advertisers target budget
- achieve the target ad position specified by the advertiser
generate as many conversions as possible within an advertisers target budget achieve the target average CPC specified by the advertiser
Read more here: https://support.google.com/adwords/answer/6268626?hl=en&rd=1 [review]
- Location extensions can:
- help show product information in a visual manner within your ad unit help exclude locations where you do not have available stores.
- help reduce your CPC bids depending on the location of a user
- help nearby consumers find or call your nearest storefront
What location extensions do:
- Location extensions show your business address, phone number, and a map marker with your ad text.
- On mobile, they include a link with directions to your business.
- Clicks on ads with location extensions cost a standard cost-per-click.
Read more here: https://support.google.com/adwords/answer/2404182?hl=en [review]
- Which can be controlled at the ad-group level of an AdWords account?
- Daily budget
- Placements
- End dates
- Geographic targeting
[review]
- Which is a benefit of AdWords for search marketing?
- Increase position in organic search results
- Acquire potential qualified customers
- Understand how customers navigate websites
- Collect contact information automatically from potential customers
Explanation: Google AdWords is Google’s online advertising program that lets you reach new customers and grow your business. With AdWords, you choose where your ad appears, set a budget you’re comfortable with, and measure the impact of your ad.
Read more here: https://support.google.com/adwords/answer/1704410?hl=en [review]
- When a campaign is showing as “Pending” within AdWords, it is:
- Inactive because it is past its scheduled date
- Active, but showing ads only occasionally due to budget constraints
- Inactive because your prepaid account balance has run out
- Inactive but scheduled to begin at a future date
Explanation: An ad campaign whose start date is in the future and therefore hasn’t started running ads yet.
Read more here: https://support.google.com/adwords/answer/140477?hl=en [review]
- If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:
- has used CPM pricing before
- is only opted into the Google Display Network
- has never used CPM pricing before
- is only opted into the Google search and the Search Network
Explanation: CPM bidding means that you pay based on the number of impressions (times your ads are shown) that you receive on the Google Display Network.
Read more here: https://support.google.com/adwords/answer/6310?hl=en [review]
- Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?
- Payment options available
- Competitors cost-per-clicks (CPCs)
- Website load time
- Target market
- What type of bidding method is used to manage image ads on the Google Display Network?
- CPA
- CPM only
- CPC only
- CPM and/or CPC
- What best describes Enhanced Cost-Per-Click (ECPC)
- ECPC is a separate bid set for ad groups using the Conversion Optimizer
- ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion
- ECPC is a Quality Score boost for advertisers using ad extensions
- ECPC is the discount applied to your Max CPC to determine actual CPC
Explanation: Enhanced cost-per-click (ECPC) is a bidding feature that raises your bid for clicks that seem more likely to lead to a sale or conversion on your website. That helps you get more value from your ad budget.
Read more here: https://support.google.com/adwords/answer/2464964?hl=en [review]
- Grouping similar keywords together in an ad group will:
- ensure that the ads and keywords in that ad group are approved
- allow an advertiser to create ads relevant to those keywords
- keep an advertisers average cost-per-click (CPC) within a narrow range
- allow an advertiser to use only broad match keywords
Explanation: Selecting the right keyword list for your campaign can help you show your ads to the right customers. Your keywords should match the terms your potential customers would use to find your products or services
Read more here: https://support.google.com/adwords/answer/2453981?hl=en [review]
- If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:
- automatically try to show the best performing ad more often
- automatically increase your quality score based on the average CTR of the ad group
- automatically serve the ad with the highest maximum CPC the most often
- automatically lower your bids according to your CPA goal
Explanation: A preference that determines which ad in your ad group should show (when you have multiple ads). Ad rotation settings are helpful because they give you the ability to request how your ads are shown. For example, you can request to have your successful ads show more often or indicate that you’d like your ads to be shown more evenly.
If you have more than one ad in your ad group, Google will rotate which ad shows depending on your ad rotation setting.
Read more here: https://support.google.com/adwords/answer/112876?hl=en [review]
- You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
- You add the keywords “Hawaii” to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii
- You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii
- You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget
- You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in
- With social extensions, how are +1s calculated for your ad and Google+ page
- Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on your quality score or AdRank
- Any +1 on your ad applies to your Google+ Page as well. All +1s from your Google+ Page are also applied to your AdWords ads
- Only +1s from your Google+ page are showing in the count that is visible on your ad
Only +1s from your ads are calculated, your Google+ page is considered a separate campaign
Page are also applied to your AdWords ads
[review]
- Which potential factor does Google use to calculate a search campaigns recommended daily budget?
- Impressions
- Conversions
- Transactions
- Placements
Explanation: An estimate for the minimum amount you’d need to set for your daily budget in order for your ad to appear as often as possible for your current set of keywords
Read more here: https://support.google.com/adwords/answer/25426?hl=en [review]
- A lower CPA does not necessarily indicate higher profit. Why?
- A lower CPA may be due to changes in CPC bidding
- A lower CPA may also have lower sales volume, reducing overall profit
- A lower CPA may be due to additions in negative keywords
- A lower CPA may be due to changes in network distribution
Explanation: By lowering the bid, you’ll lower the average amount paid and your volume will likely decrease, but you may increase the profit margin for that keyword.
Read more here: https://support.google.com/adwords/answer/2404261?hl=en [review]
- Which best describes the “Optimize” ad rotation setting in AdWords?
- The “Optimize” ad rotation setting allows your campaign to show ads more often, which can increase impressions
- The “Optimize” ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad
- The “Optimize” ad rotation setting allows the AdWords system to automatically show the better performing ads more often
- The “Optimize” ad rotation setting allows two of the ads from the ad group to show to a user on the same page
Explanation: Google will try to show those ads more often than other ads in your ad group to help you gain more clicks and impressions.
Read more here: https://support.google.com/adwords/answer/112876?hl=en [review]
- In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:
- a CPM
- an effective CPM
- an effective CPM conversion
- a CPM conversion
[review]
- Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis tool, instead of doing searches to find your ad on Google.com?
- By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking
- By performing searches that trigger your ad, you will be automatically be charged for the impressions and may use all of your daily budget too quickly
- None of these options are correct
- By performing searches that trigger your ad, you will rack up impressions without clicks, which can lower your clickthrough rate and prevent your ad from appearing as often as it should.
Explanation: If you want to see how your ad appears in search results, it’s better to use this tool than to do a search on Google. You’ll see the exact same results as a Google search but you won’t harm your performance by accumulating ad impressions every time you look for your ad.
Read more here: https://support.google.com/adwords/answer/148778?hl=en [review]
- You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?
- It can help direct traffic to different landing pages to discover which performs best
- It can help aim for a desired average position during testing
- It can help limit your costs and exposure while profitability is achieved
- It can help limit exposure to only the geographical areas you support
- When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
- List suggestor
- Ad experiments
- Placement performance report
- Keyword aggregator
[review]
- You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?
- TrueView video formats
- YouTube homepage ads
- Click-to-Play video ad formats
- CPM Video ad formats
Explanation: Cost-per-view (CPV) bidding is the default way to set the price you’ll pay for your TrueView video ads (when created with AdWords). With CPV bidding, you’ll pay for video views and other video interactions (such as clicks on the call-to-action overlays (CTAs), cards, and companion banners), whichever comes first.
Read more here: https://support.google.com/adwords/answer/2472735?hl=en [review]
- How often does the AdWords system run an auction to decide which ads to show on the Google search page
- Every time a user enters a search query
- Once every 24 hours for a given keyword
- Every time a new advertiser adds a keyword to an account
- Once every two hours for a given keyword
Explanation: Each time an AdWords ad is eligible to appear for a search, it goes through the ad auction. The auction determines whether or not the ad actually shows and in which ad position it will show on the page.
Read more here: https://support.google.com/adwords/answer/142918?hl=en [review]
- Which is one characteristic of the “Accelerated” delivery method?
- Ads are shown above the search results as well as to the right of the search results
- Ads are shown when users search on relevant variations of keywords in the campaign
- Ads are only shown when there is a higher likelihood that users will click on them
- Ads are shown as frequently as possible until the budget is exhausted
Explanation: Accelerated delivery is optimized less. It spends your budget more quickly, usually at the start of the day (i.e., 12:00 am). Because of this, accelerated delivery isn’t recommended for most advertisers. So if your campaign is limited by budget, your campaign may exhaust its average daily budget early in the day, causing your ad to stop showing for most of the day. Read more here: https://support.google.com/adwords/answer/2404248?hl=en [review]
- If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?
- 01
- 5
- 51
- 1
Explanation: For ads on the Search Network, the minimum Ad Rank required for ads above search results is generally greater than the minimum Ad Rank required for ads beside search results. As a result, the actual CPC when you appear above search results could be higher than the actual CPC if you appear beside search results, even if no other advertisers are immediately below you. Although you may pay more per click, top ads usually have higher clickthrough rates and may allow you to show certain ad extensions and other features available only in top ad positions.
As always, you’re never charged more than your max. CPC. bid.
Examples:
If the advertiser immediately below you bids US$2.00, and if that advertiser’s ad is the same quality as yours (and has equal-performing extensions and ad formats), you’d typically need to bid a penny more than US$2.00 to rank higher than that advertiser and still maintain your position and ad formats. With AdWords, that’s the most you’ll pay (about US$2.01), whether your bid is US$3.00, US$5.00, or more.
Read more here: https://support.google.com/adwords/answer/6297 [review]
- Which is a benefit of search advertising with Google AdWords?
- Ability to pay for specific placement in top ad positions
- Extended reach to search partners
- Better position in natural search results
- Ability to view competitors bids for keywords
Explanation: With Google AdWords, you can reach people as they search for words or phrases (which we call keywords) or browse websites with themes related to your business. Your ad can appear on Google and its partner websites. With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad.
Read more here: https://support.google.com/adwords/answer/1704410?hl=en [review]
- An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?
- Cost-per-thousand impressions (CPM)
- Automatic cost-per-click (CPC)
- Manual cost-per-click (CPC)
- Cost-per-Acquisition (CPA)
Explanation: A bid strategy that automatically sets bids for your ads based on that ad’s likelihood to result in a click or conversion. Each type of automated bid strategy is designed to help you achieve a specific goal for your business.
Read more here: https://support.google.com/adwords/answer/6325042?hl=en&ref_topic=24937 [review]
- Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?
- Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.
- Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see
- Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access ot that sub-MCC only.
- Set up a direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC
Explanation: With a manager account, you can link to other manager accounts in the same way that you link to individual AdWords accounts. Linking to another manager account lets you manage and view data for all of the AdWords accounts that are linked to that manager account. Read more here: https://support.google.com/adwords/answer/6139186?hl=en [review]
- An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
- The profit derived from a paid click
- The bids of the next closest advertiser
- The average profit per conversion
- The Quality Score of the keyword
Explanation: How do you know what CPC to set? You can figure this out based on what you know about your business and the value of a sale. For example, if you sell US$5,000 diamond rings, one new customer is probably worth more than if you sell US$0.99 packs of gum.
Once you’ve set max. CPC amounts that you’re comfortable with, see how many clicks your ads begin to accrue, and whether those clicks lead to business results on your website. Also, remember that Internet traffic is always changing, so it’s important to re-evaluate your CPC bids regularly.
Read more here: https://support.google.com/adwords/answer/2464960?hl=en
- Which client would you advise to use radius targeting?
- Luis, whose e-commerce business delivers nationwide
- Denise, whose service can reach customers within 30 miles
- Christopher, who wants to promote his new product in select cities
- Mabel, who wants to exclude her ads from certain cities
- What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?
- Add search terms that are not leading to many clicks as negative keywords
- Add sitelinks to your ads to make them even more prominent
- Make sure all of these search terms are included as keywords, regardless of relevance
- Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
- You would choose to advertise on the Google Display Network if you wanted to:
- show ads to people on non-Google search sites
- show ads on Google Maps
- show ads on websites related to your business
- show ads on Google Shopping
184.You can use audience targeting to show your ads to:
- specific websites, based on specific interests
- groups of websites, based on specific interests
- specific groups of people, based on their interests
- specific groups of people, based on their location
- Conversion Optimizer can help drive conversions by using your conversion history and:
- cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
- cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
- cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely cost-per-click (CPC) goals to raise your bid when a conversion is more likely
Explanation: Target CPA bidding uses your conversion tracking data to avoid unprofitable clicks and get more conversions at a lower cost. Based on your campaign’s history of conversions, Target CPA bidding automatically finds the optimal cost-per-click (CPC) bid for your ad each time it’s eligible to appear. It sets higher CPC bids for more valuable clicks and lower CPC bids for less valuable clicks.
Read more here: https://support.google.com/adwords/answer/2390684?hl=en
- Cost-per-conversion
- Clickthrough rate (CTR)
- Conversion rate
- Converted clicks
Explanation: Conversion metrics are adjusted to reflect only the ad clicks that could have led to conversions
Read more here: https://support.google.com/adwords/answer/3419241?hl=en
To re-engage users with an app, use the following strategies:
- A) Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users
- B) Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs
- C) Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs
- D) Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users
- A) Make sure the landing page is closely related to the ad
- B) Increase the average daily budget for the campaign
- C) Broaden the list of keywords to reach more potential customers
- D) Increase the cost-per-click (CPC) bid for low-performing keywords