Each prospect who comes to your website for the first time is always in the Awareness stage of the Buyer’s Journey.
A) TRUE
B) FALSE
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- Calls-to-action are primarily used for offers targeted to prospects who are in the awareness stage of the Buyer’s Journey.
- Fill in the Blank: Content offers that include specific information on your product and/or service are BEST suited for the ____ of the Buyer’s Journey
- Which of the following descriptions best fits the Consideration stage of the Buyer’s Journey?
- Your company has decided to use an inbound approach to sales. Which of the following does NOT align with your company’s new inbound sales practices?
- Your company has decided to take an inbound approach to sales. Which of the following does NOT align with your company’s new inbound sales practices?
- Successful landing pages require you to: 1) identify your buyer personas, 2) identify the Buyer’s Journey stage, 3) create a relevant offer, 4) execute the conversion process and 5) execute the landing page best practices.
- According to Gleanster Research, 50% of your leads are qualified but not yet ready to buy. Which two stages of the Buyer’s Journey are responsible for generating the majority of these leads?
- Which of the following types of content would not be appropriate to email to someone in the decision stage of the Buyer’s Journey?