A company published an ebook about the effects of off-site team building. What social media marketing action should they take to help generate leads for the offer?

A)  Create tweets that include a link to landing page for the ebook
B)  Include a link to the ebook in their Twitter profile
C)  Create a Facebook group for customers and promote the ebook to the group members
D)  Publish the ebook to LinkedIn

Mary is the social media manager. Over the last month, she has used various social media networks to promote a new ebook that her company just published. Her boss wants to know how social media has helped them increase the number of views of the ebook. What should Mary do to prove that her efforts have helped this goal?
Imagine you work at a B2C company. You’re trying to get a jump start on your company’s social media marketing: should you start a LinkedIn Page?
One of the best ways to ensure your target audience sees your LinkedIn updates is to:
You’ve just spent the past week creating a 25-page eBook. You want to be sure all your hard work pays off and the eBook works as an effective lead generation tool. Which of the following is MOST essential to leveraging that eBook to achieve your business goals?
You’ve started a new business and along with that a new Facebook page for your brand. You’re sharing your new blog posts to Facebook about 2-3 times per month. You find that your account doesn’t have much audience engagement and you’re not seeing the results you were expecting. Rather than spend time on Facebook, you decide to spend your time on another social channel, like Twitter. Is this the right approach?
At the start of the year, your company has 5,000 leads. Over the course of the year, you generate another 1,000 leads. True or false: you now have 6,000 leads in your database that you can email.
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A company published an ebook about the effects of off-site team building. What social media marketing action should they take to help generate leads for the offer?

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