Calls-to-action are primarily used for offers targeted to prospects who are in the awareness stage of the Buyer’s Journey.
A) TRUE
B) FALSE
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- Each prospect who comes to your website for the first time is always in the Awareness stage of the Buyer’s Journey.
- You’ve created a thank you page that you want to use to not only deliver the offer, but also move people farther through the buyer’s journey. What can you add to your thank you page to help guide a potential customer to the decision stage of the Buyer’s Journey?
- Which of the following descriptions would make the BEST thank you page for an awareness stage offer?
- Fill in the Blank: Content offers that include specific information on your product and/or service are BEST suited for the ____ of the Buyer’s Journey
- Which of the following descriptions best fits the Consideration stage of the Buyer’s Journey?
- Your company has decided to use an inbound approach to sales. Which of the following does NOT align with your company’s new inbound sales practices?
- Your company has decided to take an inbound approach to sales. Which of the following does NOT align with your company’s new inbound sales practices?
- Fill in the blank: When creating a content offer, use ____ to determine the best content offer format.