Bing Ads Accredited Professional Exam Answers
Welcome to the Bing Ads Accredited Professional exam. You have unlimited time to complete the 100-question exam. Take the exam when it’s convenient for you – pause it at any time if you need to take a break, close the exam window, or even shut down your PC. You can always pick up where you left off.
A score of 80 percent is required to achieve Accredited Professional status. Should you not pass the first time, you may retake the exam; your most recent score will determine your member status. Our easy-to-use training resources will help you prepare for or review topics for the exam.
Bing Ads Exam Answers
1.) With pay-per-click search advertising, when are you charged?
- A) Each time your ad is displayed on the search results page.
- B) Each time a customer makes a purchase from your website.
- C) When your ad goes live.
- D) Each time a customer clicks your ad.
2.) A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?
- A) Link
- B) Pay-per-click
- C) Conversion
- D) Click-through
3.) Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
- A) Targeting
- B) Pay-per-click
- C) Optimization
- D) Incremental keyword bidding
4.) With search advertising, what happens when a customer clicks your ad? (Select two)
- A) You are charged if the customer makes a purchase.
- B) You are charged for the click.
- C) The customer links to your website.
- D) A conversion is recorded by the Bing Ads conversion-tracking tool.
5.) What is the best way to learn how many clicks Bing Ads has identified as low quality?
- A) Use commercial web-tracking software to monitor site traffic.
- B) Add low-quality click values to your performance reports.
- C) Set up a monthly budget that allows for trends and fluctuations.
- D) Contact Bing Ads Support periodically.
6.) High traffic, combined with which of the following, might indicate low-quality click activity?
- A) A change in competitor bidding
- B) Sales, discounts, or promotions
- C) New links to your website
- D) Low conversion rates
7.) Which of the following might generate invalid clicks? (Select two)
- A) Trademark infringement
- B) Search engine robots
- C) Fraudulent activity
- D) Increased clicks due to recent news about your company
8.) What should you do to minimize the impact of invalid clicks and make the most effective use of your advertising spend? (Select two)
- A) Closely monitor your ad click traffic.
- B) Use dynamic text in your ads.
- C) Enable conversion tracking.
- D) Disable conversion tracking.
9.) Each campaign you create will have its own ___________.
- A) Budget
- B) Account
- C) Incremental bid
- D) Dynamic text
10.) Which of the following will help you evaluate the effectiveness of your campaigns?
- A) Ad groups
- B) Conversion tracking
- C) Dynamic text parameters
- D) Incremental bids
11.) In Bing Ads, which customer actions are considered conversions? (Select three)
- A) Completing a transaction.
- B) Performing a search query.
- C) Purchasing a product or service.
- D) Filling out a registration form.
- E) Clicking the ad.
12.) What do you call words or phrases that trigger ads when they match a customer’s search query?
- A) Keywords
- B) Targeting criteria
- C) Ad group
- D) None of the above
13.) When building your keywords list, you can Enter or Research keywords. Which of the following are available in the Bing Ads keyword research dropdown? (Select two)
- A) Incremental bids
- B) Find keywords containing a word or phrase
- C) Find keywords on a website
- D) Ad Preview
14.) Why is it important to choose the right keywords? (Select two)
- A) Prevents your campaign from being paused.
- B) Helps more customers find your ads.
- C) Drives more relevant traffic to your website.
- D) Lowers your incremental bids.
15.) Bing Ads provides an end-to-end keyword research experience that includes helpful features such as keyword suggestions and estimated click-through rate. From which Bing Ads tabs can you access these features? (Select two)
- A) Home
- B) Campaigns
- C) Opportunities
- D) Tools
16.) What is the main advantage of using dynamic text in your ads?
- A) Allows you to exceed the character limits for Bing Ads ads.
- B) Helps you find synonyms for the keywords you’ve chosen.
- C) Displays ads only to customers most interested in purchasing.
- D) Turns generic ads into custom ads.
17.) Why would this keyword not serve with this ad?
Travel to {keyword}
Discounted group trips to {keyword}! Book today.
- A) Keyword: Saint Vincent and the Grenadines
- B) Dynamic text cannot include more than one word.
- C) Dynamic text cannot be used in the ad title.
- D) The keyword variable has incorrect brackets.
- E) Dynamic text causes the ad title to exceed character limits.
18.) Consolidated Messenger has created an ad that uses dynamic text in the ad title. Which of the following will prevent the ad title from exceeding character limitations regardless of the search query term?
- A) Fresh {keyword}
- B) Fresh {keyword:flowers}
- C) Fresh {keyword}{param2}
- D) Fresh {keyword} flowers
19.) World Wide Importers is offering a variety of shipping specials and pricing discounts for different gift items. For example, rings ship for free and are 25% off, while bracelets ship overnight and are 15% off.
Which options can World Wide Importers select to insert the different shipping information and price discounts into the ad text of different products? (Select two)
- A) Destination URL
- B) Placeholder {param2}
- C) Placeholder {param3}
- D) Placeholder {keyword}
20.) Which of the following will not cause your ad to be disapproved?
- A) The landing page is under construction.
- B) The landing page generates a pop up survey.
- C) The landing page includes more than one of your keywords.
- D) The landing page is not relevant to the ad text and keywords.
21.) What happens if any of your ad components exceed character limits?
- A) You will be charged the incremental bid amount for each extra character.
- B) You will not be able to save your ad.
- C) Your ad will be automatically paused.
- D) The extra characters are automatically truncated.
22.) Which of the following suggested best practices are likely to help make your ad more effective?
- A) Including the term “Click here.”
- B) Highlighting your company’s products and benefits.
- C) Using generic phrases like “big savings!”
- D) Repeating promotional words for emphasis.
23.) Which components are not required for a Bing Ads text ad? (Select two)
- A) Ad title
- B) Company name
- C) Ad text
- D) Targeting
- E) Display URL
- F) Destination URL
24.) In addition to Microsoft Office Excel Template (.xls), what other file format can be used to import a keyword list into Bing Ads?
- A) Extended markup language (.xml)
- B) Text file (.txt)
- C) Comma-separated values (.csv)
- D) None of the above
25.) The Import from a file wizard lets you import campaigns with a maximum of how many keywords?
- A) 1000
- B) 10000
- C) 100000
- D) 250000
26.) You can import existing campaigns from other online search engines. True or false?
- A) True
- B) False
27.) You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens.
How would you target the ads to optimize your campaign?
- A) Target the ads by location to the delivery areas.
- B) Target the ads by New York City.
- C) Target the ads incrementally.
- D) Target the ads by age and gender.
28.) Alpine Ski House is promoting weekend getaways for retired couples who live near Denver.
What are the best targeting options for this customer?
- A) Age and time of day
- B) Age and geographical
- C) Gender and geographical
- D) Age and gender
29.) An online clothing store sells clothing exclusively to young women.
What are the best targeting options for this advertiser?
- A) Age and time of the day
- B) Age and location
- C) Age and gender
- D) Gender and day of the week
30.) When you target by time of day, which time zone does Bing Ads use?
- A) The distribution channel.
- B) The searcher’s location, based on IP lookup.
- C) The language in which the ad is written.
- D) The address provided at registration.
31.) Coho Winery wants its ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “wines white.” Which keyword match option should they select?
- A) Broad match
- B) Phrase match
- C) Exact match
- D) Negative keyword
32.) Coho Winery wants its ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches the exact keywords in exactly the same order. Which keyword match option should they select?
- A) Broad match
- B) Exact match
- C) Phrase match
- D) Negative keyword
33.) Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?
- A) Broad match
- B) Phrase match
- C) Exact match
- D) Negative keyword
34.) What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
- A) Website exclusions
- B) Keyword match type
- C) Targeting
- D) Incremental bidding
35.) You want to run your report on a regular basis. Which option gives you this capability?
- A) Impression column
- B) Campaign Analytics report type
- C) Limit your report results to specific accounts
- D) Schedule this report to run automatically
36.) You want to know the geographical location of the people who click your ad. Which type of report should you select?
- A) Billing and budget
- B) Delivery
- C) Targeting
- D) Campaign analytics
- E) Change history
37.) You want to track your search advertising budget and spend. Which report group should you select?
- A) Billing and budget
- B) Targeting
- C) Delivery
- D) Editorial
38.) You want to know who made changes to the targeting options in your Bing Ads campaign. Which type of report should you select?
- A) Billing and budget
- B) Targeting
- C) Delivery
- D) Campaign analytics
- E) Change history
39.) If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bing Ads data summary tables?
- A) It tells you why your ad has been disapproved.
- B) It tells you whether your campaign is active.
- C) It shows the total number of clicks your ad has received.
- D) It tells you if your ad is being displayed, even if you can’t find it.
40.) Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?
- A) Status
- B) Impressions
- C) Click-through rate
- D) Delivery
41.) The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)
- A) Determine if your ad and keyword are receiving impressions.
- B) How many impressions were lost because of the conflict.
- C) Which keywords and negative keywords are conflicting.
- D) Whether the conflict is at the campaign or ad group level.
42.) Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.
- A) True
- B) False
43.) Which Delivery status is given to ads or keywords that violate the Bing Ads Editorial Guidelines?
- A) Ad paused
- B) Pending editorial review
- C) Disapproved
- D) Eligible
44.) Which Delivery status indicates an ad group that has passed its end date?
- A) Ad group paused
- B) Pending editorial review
- C) Disapproved
- D) Ad group expired
45.) Which of the following statements describes inline editorial feedback during ad creation? (Select two)
- A) The ad delivery column displays the Disapproved status.
- B) Items that require immediate action are highlighted when you click Save.
- C) You must update all highlighted items in order to save your ad.
- D) The ad delivery column displays an Error or Warning status.
46.) Your ad will be approved if you comply with editorial guidelines for the United States, regardless of the market in which the ad is being displayed.
- A) True
- B) False
47.) Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?
- A) Increase your keyword bids
- B) Bid on frequently misspelled keywords
- C) Set Bing Ads to spend your budget evenly across the month
- D) Make your ad copy more compelling
48.) Your ad has a high click-through rate, but a low conversion rate. Which of the following might help increase your conversion rate?
- A) Increase the number of keywords you’re bidding on
- B) Improve the user experience on your landing page
- C) Increase your budget
- D) Increase your keyword bid prices
49.) Your ad is receiving a low number of impressions. Which report would be most helpful to identify which keywords are most effective in delivering impressions?
- A) Campaign performance
- B) Bing Ads Editorial guidelines
- C) Budget summary
- D) Keyword performance
50.) Which Bing Ads feature can help you analyze your ad campaign performance?
- A) Editorial guidelines
- B) Targeting
- C) Reports
- D) Dynamic text
51.) Which of the following does not affect your ad’s rank?
- A) Keyword bid
- B) Ad quality
- C) Analytics
- D) Performance
52.) If you wanted to better understand how your customers are clicking through your website, which Bing Ads functionality would you use?
- A) Analytics
- B) Bing Ads Intelligence tool
- C) Editorial Guidelines
- D) Bing Ads Targeting report
53.) Which one of the following is not a report in Bing Ads?
- A) Performance
- B) Change History
- C) Campaign Analytics
- D) Ad Sequence
54.) Bing Ads uses pre-click, real-time, and post-click systems to protect you from low-quality clicks.
- A) True
- B) False
55.) If your ad rank is low even though your click-through rate is high, what should you do to improve your campaign?
- A) Decrease your keyword bid prices.
- B) Increase your keyword bid prices.
- C) Place your ads in different ad groups.
- D) Reassess your keyword selection.
56.) Which of the following factors could impact the performance and delivery of your ad?
- A) The relevance of your keywords
- B) Your keyword bid amount
- C) The click-through rate on Bing Network results pages
- D) All of the above.
57.) You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?
- A) Apply a keyword level destination URL using dynamic text
- B) Increase your keyword bids
- C) Increase your incremental bids
- D) All of the above
58.) Which of the following increases the likelihood that your ad will be displayed in a better position to customers who meet your targeting criteria?
- A) Keyword bids
- B) Dynamic text
- C) Compelling ad copy
- D) Incremental bids
59.) Which visitor behavior is considered a conversion?
- A) Clicking an ad
- B) Browsing to the About Us page
- C) Signing up for an e-mail newsletter
- D) Adding an item to a shopping cart
60.) Where do you paste the tracking code that was generated by Bing Ads into the related webpage on your site?
- A) Immediately below the </head> tag
- B) Immediately above the </head> tag
- C) Immediately above the </body> tag
- D) Immediately below the </body> tag
61.) Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False?
- A) True
- B) False
62.) Adventure Works chooses the Daily Accelerated budget option. On the day of a promotion sale, there is an unexpected increase in clicks and the daily budget is reached by noon. What happens?
- A) Ad activity stops until the next day.
- B) Charges for additional clicks are subtracted from the next day’s budget.
- C) Charges for additional clicks are automatically added to the budget.
- D) The landing page is not displayed when the ad is clicked.
63.) If you set a monthly budget too low for the traffic generated by your keywords, what might happen?
- A) Bing Ads will automatically recalculate a higher monthly budget for your campaign.
- B) Bing Ads might not allow you to change your monthly budget and keyword bids.
- C) Bing Ads might automatically decrease your keyword bids.
- D) You might deplete your campaign’s monthly budget before the end of the month.
64.) The campaign budget for one of your campaigns is set to Monthly. The monthly budget is reached on the 15th day of the month.
What effect does this have on the ads within that campaign?
- A) They continue showing until the account-level budget is reached.
- B) They discontinue showing and will resume the first day of the next month.
- C) They discontinue showing for the rest of the day and will resume the next day.
- D) They do not resume. You must start a new campaign.
65.) As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month.
What amount should you enter in the campaign budget field when using the Daily Standard option?
- A) 50
- B) 100
- C) 500
- D) 1000
66.) For what does Bing Ads charge you?
- A) Each time your ad is displayed on the search results page.
- B) Each time a customer makes a purchase from your website.
- C) Each time a searcher types in one of your keywords.
- D) Each time a customer clicks your ad.
67.) What is the billing threshold?
- A) The minimum payment required to keep your account active
- B) Your minimum monthly budget
- C) Your account credit limit
- D) Your billing cycle date
68.) From which tab can you access your online billing statement?
- A) Campaigns
- B) Accounts & Billing
- C) Opportunities
- D) Tools
69.) A monthly minimum payment is required to keep your account active. True or false?
- A) True
- B) False
70.) From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Manager pane?
- A) Browser
- B) Editor
- C) Error
- D) All of the above
71.) The Sync state column of the Manager pane displays icons that alert you to errors or unsynchronized offline changes. True or false?
- A) True
- B) False
72.) Bing Ads Editor allows you to work and make changes offline, then upload everything at once. True or false?
- A) True
- B) False
73.) Bing Ads Editor lets you know about important information with which of the following?
- A) Warning notifications
- B) Information notifications
- C) Opportunity notifications
- D) All of the above
74.) Which menu should you use to manage your accounts and campaigns?
- A) Download
- B) Accounts
- C) Import
- D) Export
75.) Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?
- A) True
- B) False
76.) You have finished importing new campaigns into Bing Ads Editor. What must you do before the new campaigns can become active?
- A) Unsubscribe to the account containing the campaigns.
- B) Click the Export button to export the campaigns.
- C) Click Post Changes button to sync with Bing Ads online.
- D) Use the Multiple Changes wizard to bulk-edit the campaign properties.
77.) If you have been working on your campaign in an Excel spreadsheet and are now finished, what steps do you need to take for your changes to go live in your Bing Ads account?
- A) Export to Bing Ads Editor and then get changes to Bing Ads.
- B) Post changes to Bing Ads Editor and then import to Bing Ads.
- C) Import to Bing Ads Editor and then post changes to Bing Ads.
- D) Get changes from Bing Ads and then import data to Bing Ads Editor.
78.) You are importing campaigns into Bing Ads Editor. Which column in the Import Completed dialog indicates campaigns that will not be created or updated because they duplicate existing values or contain invalid data?
- A) New
- B) Updated
- C) Deleted
- D) Skipped
79.) You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?
- A) True
- B) False
80.) Which feature should you use to create a custom filter that shows items with different attributes?
- A) Advanced search
- B) Find and replace
- C) Match types
- D) None of the above
81.) The Multiple Changes wizard helps you create which of the following:
- A) Campaigns
- B) Ad groups
- C) Keywords
- D) All of the above
82.) You can create a new campaign by copying an existing campaign from one account to another. True or false?
- A) True
- B) False
83.) Bing Ads Editor has a Replace Text button that allows advertisers to replace text across multiple ads. Which of the following ad elements can be changed using Replace Text?
- A) Title
- B) Ad copy
- C) URL
- D) Title and Ad copy
- E) All of the above
84.) When setting your device and demographic targeting in Bing Ads Editor, you can increase or decrease your bids in increments of what percent?
- A) 1%
- B) 3%
- C) 5%
- D) 7%
- E) 10%
85.) Which of the following can you customize in Bing Ads Editor?
- A) Default keyword bids at the ad-group level
- B) Manager pane columns
- C) Demographic targets for campaigns
- D) Device targets for ad groups
- E) All of the above
86.) What is the first step in getting a bid estimation for keywords?
- A) Choose the bid amount
- B) Choose a keyword
- C) Choose the targeted position
- D) None of the above
87.) The keyword research feature can help you:
- A) Expand keyword or negative keyword lists
- B) Target the most relevant audience
- C) Improve your bid strategy
- D) All of the above
88.) Looking at traffic history is one way to improve your bidding strategy. True or false?
- A) True
- B) False
89.) Which exclusions are permitted at the campaign level to keep your ad from displaying?
- A) Location
- B) Website
- C) IP Address
- D) All of the above
90.) The maximum number of campaign exclusions you can have for Locations is?
- A) 25
- B) 500
- C) 255
- D) 10000
91.) Exclusions you set at the campaign level will not apply to all of the ads in your campaign. True or false?
- A) True
- B) False
92.) The Bing Ads Intelligence Tool ribbon was designed around which of the following?
- A) Historical data
- B) Campaign size
- C) Excel features
- D) Optimal work flow
93.) When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included? (Select two)
- A) Keyword traffic
- B) Suggested bids
- C) Future performance
- D) Demographic targets
94.) Keyword research templates are available in the Template Pane, but they do not incorporate Excel features.
- A) True
- B) False
95.) The Bing Ads Intelligence Tool can generate long lists of keywords from one or several seed keywords, but cannot eliminate duplicate keywords when generating lists.
- A) True
- B) False
96.) How do your keyword bids and your monthly budget work together?
- A) Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page.
- B) Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.
- C) The higher your budget, the more likely your ad will be displayed in position one for the keyword.
- D) Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.
97.) What is a keyword bid?
- A) Specifies the number of times your ad is displayed in a given month.
- B) Specifies the maximum price you are willing to pay each time someone clicks your ad.
- C) Specifies how closely a search query must match your keyword.
- D) Specifies what price you must pay for your keywords in order to reach position one.
98.) How do incremental bids affect the display of your ad?
- A) They trigger the display of your ad when terms in your keyword appear in any order in the search query.
- B) They cause a word or phrase to be inserted at display time into the ad.
- C) They affect the number of times your ad is displayed in a given month.
- D) They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.
99.) With Bing Ads, your maximum bid must be the same for all keywords. True or false?
- A) True
- B) False
100.) Where in your account can you create remarketing list?
- A) Tools
- B) Oppotunities
- C) Share Library
- D) Report
101.) Automated rules can only be applied at the campaign level. True or false?
- A) True
- B) False
102.) Which of the following audiences can you define with remarketing list?
- A) Home page visitor
- B) Added item to shopping cart
- C) Visit a form page
- D) All the above
103.) Which is not a part of a product ad?
- A) Product image
- B) Ad text
- C) Pricing
- D) Promotional text
104.) What Bing Ads feature allow you to schedule changes to your campaign ahead of time?
- A) Bing Ads Intelligence
- B) Automated rules
- C) Universal Event Tagging
- D) Remarketing
105.) Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?
- A) True
- B) False
106.) Campaign priority will prioritize which campaign to run when multiple campaigns advertise the same product. True or false?
- A) True
- B) False
107.) What is the first step to get started using Product Ads?
- A) Upload a product catalog to Bing Merchant Center
- B) Create a Shopping Campaign in the Bing Ads UI
- C) Claim your domain in Bing Webmaster Tools
- D) Create a store in Bing Merchant Center
108.) Which attributes can you use to choose which products you wants to include in a product group?
- A) Item ID
- B) Brand
- C) Condition
- D) Category
- E) All of the above
109.) Which of the following examples of automated rules you can create in your account?
- A) Starting and stopping campaigns for special events
- B) Keeping ads on the first page
- C) Decreasing bids on poor performing keywords
- D) All of the above
110.) The maximum number of campaign exclusions you can have for Locations is?
- A) 25
- B) 500
- C) 255
- D) 10000
111.) If you have been working on your campaign in an Excel spreadsheet and a take for your changes to go live in your Bing Ads account?
- A) Export to Bing Ads Editor and then get changes to Bing Ads.
- B) Post changes to Bing Ads Editor and then import to Bing Ads.
- C) Import to Bing Ads Editor and then post changes to Bing Ads.
- D) Get changes from Bing Ads and then import data to Bing Ads Editor.
112.) Keywords can be analyzed by what factors?
- A) Traffic
- B) Keyword Categories
- C) Age Group and Gender
- D) Keyword performance
- E) All of the above
113.) Bing Ads Editor allows you to work and make changes offline or online.
- A) True
- B) False
114.) The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.
- A) True
- B) False
115.) From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?
- A) Browser
- B) Editor
- C) Error
- D) All of the above
116.) Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.
- A) True
- B) False
117.) Which Delivery status is given to ads or keywords that violate the Bing Ads policies?
- A) Ad paused
- B) Pending editorial review
- C) Disapproved
- D) Eligible
118.) Multiple Ad Groups are allowed in Campaigns
- A) True
- B) False
119.) Which item is not a possible Campaign Exclusion?
- A) Geographic locations
- B) Age and gender
- C) IP address
- D) Website
120.) You can set default keyword bids at what level?
- A) Account
- B) Campaign
- C) Ad group
- D) Keyword
121.) If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match.
- A) True
- B) False
122.) Tablet investment can be controlled by bid modifiers of: (Select two)
- A) 3
- B) -1
- C) 10
- D) -0.2
123.) Unified Device Targeting combines PCs, Laptops and Tablets into one category. How do you optimize your bid for Tablets?
- A) Increase the bid for all devices
- B) Increase tablet bid
- C) Decrease PC/Laptop bid
- D) It’s not possible to optimize bids for Tablets
124.) How many tags must you place on your site to track multiple campaigns?
- A) One tag per campaign
- B) One tag per Ad Group
- C) One tag per Account
- D) One tag per website
125.) Once your goals are created, you need to assign the goal to a tracking script. What is this tracking script called?
- A) Pin
- B) Tag
- C) Goal
- D) Code
126.) Which type of customer conversion is tracked by Universal Event Tracking (UET)?
- A) Destination URL
- B) Duration per visit
- C) Pages per visit
- D) Purchase
- E) All of the above
127.) Which attributes can you use to choose which products you want to include in a product group?
- A) Item ID
- B) Brand
- C) Condition
- D) Category
- E) All of the above
128.) What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?
- A) Bing Ads intelligence
- B) Automated rules
- C) Universal Event Tagging
- D) Remarketing
129.) An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?
- A) Age and time of the day
- B) Age and location
- C) Age and gender
- D) Gender and day of the week
130.) Where in your account can you create remarketing lists?
- A) Tools
- B) Opportunities
- C) Shared Library
- D) Reports
131.) Automated rules can only be applied at the campaign level. True or False?
- A) True
- B) False
132.) Which is not part of a product ad?
- A) Product image
- B) Ad text
- C) Pricing
- D) Promotional text
133.) What is the first step to getting started using Product Ads?
- A) Upload a product catalog to Bing Merchant Center
- B) Create a Shopping Campaign in the Bing Ads UI
- C) Claim your domain in Bing Webmaster Tools
- D) Create a store in Bing Merchant Store
134.) Which of the following audiences can you define with remarketing lists?
- A) Home page visitors
- B) Added items to shopping cart
- C) Visited a form page
- D) All of the above