At the start of the year, your company has 5,000 leads. Over the course of the year, you generate another 1,000 leads. True or false: you now have 6,000 leads in your database that you can email.

At the start of the year, your company has 5,000 leads. Over the course of the year, you generate another 1,000 leads. True or false: you now have 6,000 leads in your database that you can email.

A)  True: Purchased lists will allow a business to continuously add leads to their funnel with no adverse effects
B)  False: The average email list decays about 25% a year.
C)  True: An effective email marketing strategy is self-sustaining and will always help to generate new business
D)  False: You cannot use email marketing to close leads into customers.