An adventure travel company wants to create a piece of content for their buyer persona. This persona is interested in building team trust, since they work in an industry with high employee turnover. Which would most likely be an effective Awareness Stage offer for getting this persona’s attention?
A) A webinar that covers the adventure travel company’s new travel package that helps with team bonding
B) A blog post on the top 10 spots for off-site adventure travel
C) An ebook on how to build trust inside a team with trust building exercises
D) A case study on how the company helped another business with their off-site team building experience