Adwords Search Assessment Answers – Academy for Ads
YOUR ANSWERS
M1.
What does a high Quality Score indicate?
+0 / 1
Your bid is high enough to have your ad displayed
You have been an AdWords user for a long time
Your ad relevance and landing page are below average
The correct answer was Your ad and landing page are relevant and useful to a viewer.
E2.
Paige’s Pet Store is deciding on keywords for a new AdWords campaign.
How should Paige set up her AdWords keywords?
+0 / 1
Bundle similar keywords together in one ad group based on common themes
Use general keywords to reach a specific audience
Use negative keywords for terms that are related to pets and animals
Use the Keyword Planner to come up with keyword ideas for Display Network campaigns
The correct answer was Bundle similar keywords together in one ad group based on common themes.
P3.
How is a search ad’s ranking determined?
+0 / 1
The advertiser’s bid and relevance to the search results
The advertiser’s history of advertising on the search engine
The advertiser’s bid only
The number of years the advertiser has been in business
The correct answer was The advertiser’s bid and relevance to the search results.
O4.
Kelley is thrilled to see that a search for her signature product displays one of her ads near the top of the page — one which includes a catchy title along with promotional information, and even her business telephone number!
What type of ad is she looking at?
+1
A shopping ad
A text ad
A video ad
A display ad
B5.
Lately, Julien’s ad performance has been a bit lackluster. He’s decided to do a keyword overhaul, but first would like to get some insight into what keywords are currently driving the best results.
What report should he consult?
+1
The top movers report
The auction insights report
The top keywords report
The Search terms report
N6.
An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign.
What should you tell her?
+0 / 1
There is no minimum
$100.00
$2
$5
The correct answer was There is no minimum.
D7.
Jerry’s jellybean shop wants to make sure that his ads target the most specific audience — those people that are jellybean fans.
What keyword matching option should he select to narrow his ads’ potential audience the most?
+0 / 1
jelly beans
sour+jelly beans
“jelly beans”
[sour jelly beans]
The correct answer was [sour jelly beans].
F8.
How are manual extensions different from automatic extensions?
+0 / 1
Manual extensions require you to fill out additional information. Automatic extensions do not.
There is only one type of manual extension but many types of automatic extensions.
Manual extensions cost more than automatic extensions.
Automatic extensions require setup. Manual extensions do not.
The correct answer was Manual extensions require you to fill out additional information. Automatic extensions do not..
K9.
Marni is excited to use conversion data to help her improve conversion among women.
What type of conversion data can help provide clues on how better to allocate her budget to this audience?
+1
Tracking when people are actually making a purchase versus other interactions
Tracking the demographics of people who are making the most purchases
Tracking the types of devices on which her audiences are accessing her ads
Tracking the creative that is driving the most sales
A10.
What report can help you identify opportunities to improve your keywords and ads?
+0 / 1
Paid & organic report
Auction insights report
Search terms report
Time segmentation report
The correct answer was Search terms report.
I11.
Before finalizing the target audience for his next campaign, Sacha would like to find out more about his potential audience, especially what they think about his product.
What Google tool could he use to gain this insight quickly?
+0 / 1
Google Surveys
Google Trends
Google Shopping Insights
Google Correlate
The correct answer was Google Surveys.
H12.
An advertiser wants to create ads that target potential customers in California.
Which targeting method should this advertiser use to target these customers?
+0 / 1
Audience targeting
Device targeting
Location targeting
Keyword targeting
The correct answer was Location targeting .
L13.
Joelle is pulling her latest ad campaign data together to share with a potential investor for an additional office.
What key performance indicator (KPI) might she show them to prove she’s doing well at getting customers through the door already?
+0 / 1
The number of purchases for new financial products that have been generated via her site
The number of online appointment inquiries seeking an in-person consultation
The number of app downloads for her financial planning tool
The number of existing clients that have clicked on her ads
The correct answer was The number of online appointment inquiries seeking an in-person consultation.
C14.
Paola’s New-York-based Spanish restaurant has been getting glowing reviews. He wants to make sure that his new campaign serves ads to local customers seeking an unforgettable Spanish meal and food lovers everywhere planning travel to New York City (NYC).
What advanced search location option should he select considering his target is NYC?
+0 / 1
People excluded from his target location
People in his targeted location
People searching for or who show interest in his targeted location
People in, searching for, or who show interest in his targeted location
The correct answer was People in, searching for, or who show interest in his targeted location.
J15.
Gerald is using AdWords to set up conversion tracking to monitor the number of app downloads following an ad click.
When it comes to setting a conversion window, how should he set it to to help him keep track of what clicks lead to a quick conversion?
+1
Adjust down from the default setting to seven days
Adjust down from the default setting to 15 days
Keep the default setting of 30 days
Adjust up from the default setting to 45 days
G16.
A click on the URL in Dante’s text ad links directly to a survey page on his website – one that requests personal information including the user’s name and address. He hasn’t been getting many survey responses and has even received some negative feedback via a comment section on the survey page.
What tip has he not followed for ensuring a good landing page experience?
+1
Ensure you promote transparency and foster trustworthiness on your site. Be clear about why you’re asking for personal information.
Make mobile and computer navigation easy. Avoid pop-ups or other features that interfere with navigation of your site.
Be fast — make sure your landing page loads quickly whether on a mobile device or computer.
Ensure your site is mobile friendly. Use the test mobile link to determine its mobile effectiveness, so you can make adjustments accordingly.
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