J1. Which remarketing list segment will typically have the highest volume of viewers?
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Category page visitors
Homepage visitors
Past converters
D2. If John is setting up a new video campaign, which manual bidding strategy should he use?
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Cost-per-view
Cost-per-engagement
Cost-per-click
Cost-per-thousand viewable impressions
The correct answer was Cost-per-view .
B3. What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
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Build Awareness
Influence Consideration
Drive Action
Drive Loyalty
N4. What type(s) of ads can you build in the AdWords Ad gallery?
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Text, image, dynamic and lightbox ads
Text, video, dynamic and lightbox ads
Text, image, video and lightbox ads
Image, video, dynamic and lightbox ads
The correct answer was Image, video, dynamic and lightbox ads.
M5. What do you need to have in order to plan a campaign with Display Planner? (Choose 2)
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Keyword, topic or site your customers are interested in
Your landing page
number of ad groups in your campaign
number of campaigns in your AdWords account
The correct answer was Keyword, topic or site your customers are interested in.
H6. James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.
What information can he learn from conversion tracking? (choose 2)
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How many people sign up for lessons after seeing the ad
How many people saw the ad
Which age group and gender is more likely to sign up for a course after seeing the ad
How many liked the ad
The correct answer was How many people sign up for lessons after seeing the ad.
I7. You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart but not buying them.
How can you bring those customers back to actually buy the shoes?
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Send an email blast to all of your newsletter subscribers.
Launch a new marketing video.
Launch a new search campaign.
Create a remarketing list segment for shopping cart abandoners.
A8. How many websites are part of the Google Display Network?
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100K+ websites
500K+ websites
1M+ websites
2M+ websites
The correct answer was 2M+ websites.
K9. Which ad formats are recommended for driving action?
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Video ads, YouTube Masthead ads
Gmail Ads, standard text and image ads
Dynamic Ads, Click to locate text ads
Only text ads
K10. Which ad formats are recommended for influencing consideration?
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Video ads, YouTube Masthead ads
Gmail Ads, standard text and image ads
Dynamic Ads, Click to locate text ads
Only text ads
The correct answer was Gmail Ads, standard text and image ads.
O11. You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model.
Which metrics do you need to look at in your reports?
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Impressions, reach, frequency
Impressions and conversions
Quality Score and conversions
Clickthrough rate and cost per click
K12. Which ad formats are recommended for building awareness?
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Video ads, YouTube Masthead ads
Gmail Ads, standard text and image ads
Dynamic Ads, Click to locate text ads
Only video ads
The correct answer was Video ads, YouTube Masthead ads.
G13. A running shoe company wants to reach “avid marathon runners” instead of just “sports fans.”
Which targeting method should this advertiser use?
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Demographic targeting
Affinity Audiences
Custom Affinity Audiences
Managed Placements
The correct answer was Custom Affinity Audiences.
B14. What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
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Build Awareness
Influence Consideration
Drive Action
Drive Loyalty
G15. Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
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Display remarketing
Dynamic remarketing
Similar audiences
Topic targeting
The correct answer was Dynamic remarketing.
C16. There’s no one recommended bid amount that works best for everyone.
Which factors do you need to consider when choosing a bid amount? (Select 3)
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Your campaign type
Cost of your keywords
Your profits
Competitors products
The correct answer was Your campaign type, Cost of your keywords, Your profits.
G17. What targeting options are available on the Display Network? (Choose 2)
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Demographic targeting
Remarketing lists for search ads (RLSA)
Affinity audiences
Connections targeting
The correct answer was Demographic targeting, Affinity audiences.
L18. If you’d like to ensure the users fill in a survey on your website.
Which marketing objective do you need to select when setting up your Display campaign?
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Build Awareness
Influence Consideration
Drive Action
You don’t need to select marketing objective in this case
The correct answer was Drive Action.
F19. You’d like to show your ads to customers who live in a specific region or country and speak German.
Which targeting method can you use?
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Keyword targeting
Device targeting
Location and language targeting
Audience targeting
L20. You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop.
Which bid strategy do you need to select when setting up your campaign to get the required results?
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Viewable CPM (vCPM)
CPE
Enhanced CPC
CPV
E21. When should you use automated bidding?
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If you have had 5-10 conversions over 30 days in a single campaign
If you have had 50-100 conversions over 15 days in a single campaign
If you have had 50-100 conversions over 30 days in a single campaign
If you have had 10-50 conversions over 15 days in a single campaign
The correct answer was If you have had 50-100 conversions over 30 days in a single campaign.
A22. In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
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google.com
YouTube.com
Mobile sites that are part of the Google Display Network
Any mobile site or mobile app
The correct answer was YouTube.com, Mobile sites that are part of the Google Display Network.
L23. In your next campaign you’d like to show images of your products in your ads.
What campaign type do you choose?
+1
Search Network
Search Network with Display Select
Display Network
Video Network
O24. You are interested in understanding how campaigns are driving traffic to your site.
What metric would you look at to see how often people who see your ad end up clicking it?
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Conversion
Clickthrough rate
Quality Score
Cost-per-click
The correct answer was Clickthrough rate.
O25. You are interested in understanding how clicks lead to a sale on your site.
What do you call a click that leads to a sale on your site?
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