1. An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use target…
Device targeting
Location targeting
Keyword targeting
2. How are rich media ads different from other ad formats?
They are displayed on the Search Network
They are a type of text ad
They are static image ads
They are ads with animation or other types of motion
3. How are manual extensions different from automatic extensions?
Manual extensions require you to fill out additional information. Automatic extensions do not.
There is only one type of manual extension but many types of automatic extensions
Manual extensions cost more than automatic extensions
Automatic extensions require setup. Manual extensions do not.
4. Which targeting option can help you reach people who’ve previously visited your website?
Interest category targeting
Demographic targeting
Device targeting
Remarketing
5. Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from…
Impressions
Reach and frequency
Search terms report
Conversion tracking
6. Which targeting option should an advertiser use when trying to reach 25-30 year old males?
Demographic targeting
Interest category targeting
Contextual targeting
Keyword targeting
7. Which delivery type shows your ads at an even pace throughout the day?
Accelerated delivery
Standard delivery
Delayed delivery
Optimized delivery
8. Why would an advertiser use sitelinks?
To let customers click a button to call the business
To showcase customer reviews with high-quality survey data
To show a link that sends people to the app store or starts downloading an app
To give customers quick access to multiple pages of an advertiser’s website
9. Which two bidding strategies can boost brand awareness and recognition? (Choose 2)
Cost-per-click (CPC)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-view (CPV)
Cost-per-acquisition (CPA)
10. How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?”
Create two separate accounts, one for each of these locations.
Create two separate campaigns, each targeting one of these locations.
Create two separate ad groups, each targeting one of these locations.
None of the above. AdWords can’t target users in specific locations.
11. Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?
$2.50
$5
$10
$25
12. What report can help you identify opportunities to improve your keywords and ads?
Paid & organic report
Auction insights report
Search terms report
Time segmentation report
13. An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?
There is no minimum
$0.01
$2
$5
14. When is the Search Network only campaign type most useful for advertisers?
When advertisers want to connect with customers at the moment they’re searching for related products or services.
When advertisers want to generate interest for their business and target specific audiences.
When advertisers want to target potential customers who are browsing similar websites.
When advertisers want to run a video ad on YouTube.
15. Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?
Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.
Create an account for each product Susan’s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.
Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.
Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.
16. What value is used to determine whether your ad will show on a page and, if so, the ad’s position?
Quality Score
Quality Factor
Ad Rank
Ad Score
17. What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?
Cost-per-thousand viewable impressions (vCPM)
Cost-per-acquisition (CPA)
Cost-per-view (CPV)
Cost-per-click (CPC)
18. If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?
$1
$1.24
$1.26
$2
19. What does a high Quality Score indicate?
Your ad and landing page are relevant and useful to a viewer.
Your bid is high enough to have your ad displayed.
You have been an AdWords user for a long time.
Your ad relevance and landing page are below average.
20. An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
Shopping ads can appear on Google Search partner websites like YouTube
Shopping ads can only show on pre-roll video ads on YouTube
Shopping Ads can only appear on Google.com
Shopping Ads can only appear on retail websites.
21. An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format…
Video ads
Ads with extensions
Shopping ads
Image ads
22. Which campaign type would an advertiser use to target users searching on Google.com?
Search Network with Display Select campaign
Display Network only campaign
Search Network only campaign
Video campaign
23. In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).
Whether or not the ad actually shows
The ad’s position on the page
How quickly your landing page will load once a user clicks on the ad
The design of the ad, including font and color
24. Paige’s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords?
Bundle similar keywords together in one ad group based on common themes.
Use general keywords to reach a specific audience.
Use negative keywords for terms that are related to pets and animals.
Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
25. What is a free tool that offers keyword ideas and suggestions for Display Network targeting methods?
Keyword Planner
Display Planner
Negative keywords
Keyword lists
26. How much are you charged for a click on your AdWords ad?
You’re charged $0.01 for every click.
You’re charged only the minimum amount needed to maintain your ad’s position.
You’re charged the full amount you bid.
You’re charged 10 cents more than the next highest bid.
27. Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. política de cookies, Click this link for more info.