Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?
How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?”
Create two separate accounts, one for each of these locations.
Create two separate campaigns, each targeting one of these locations.
Create two separate ad groups, each targeting one of these locations.
None of the above. AdWords can’t target users in specific locations.
Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?
Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.
Create an account for each product Susan’s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.
Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.
Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.
Paige’s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords?
Bundle similar keywords together in one ad group based on common themes.
Use general keywords to reach a specific audience.
Use negative keywords for terms that are related to pets and animals.
Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).
Whether or not the ad actually shows
The ad’s position on the page
How quickly your landing page will load once a user clicks on the ad
The design of the ad, including font and color
Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
Search terms
Clicks
Clickthrough rate (CTR)
Impressions
Why would an advertiser use sitelinks?
To let customers click a button to call the business
To showcase customer reviews with high-quality survey data
To show a link that sends people to the app store or starts downloading an app
To give customers quick access to multiple pages of an advertiser’s website
An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?
Video ads
Ads with extensions
Shopping ads
Image ads
An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
Shopping ads can appear on Google Search partner websites like YouTube
Shopping ads can only show on pre-roll video ads on YouTube
Shopping Ads can only appear on Google.com
Shopping Ads can only appear on retail websites.
How are manual extensions different from automatic extensions?
Manual extensions require you to fill out additional information. Automatic extensions do not.
There is only one type of manual extension but many types of automatic extensions
Manual extensions cost more than automatic extensions
Automatic extensions require setup. Manual extensions do not.
Which campaign type would an advertiser use to target users who are searching on Google and browsing the web?
Search Network with Display Select campaign
Display Network only campaign
Search Network only campaign
Video campaign
What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?
Cost-per-thousand viewable impressions (vCPM)
Cost-per-acquisition (CPA)
Cost-per-view (CPV)
Cost-per-click (CPC)
How are rich media ads different from other ad formats?
They are displayed on the Search Network
They are a type of text ad
They are static image ads
They are ads with animation or other types of motion
If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?
$1
$1.24
$1.26
$2
When is the Search Network only campaign type most useful for advertisers?
When advertisers want to connect with customers at the moment they’re searching for related products or services.
When advertisers want to generate interest for their business and target specific audiences.
When advertisers want to target potential customers who are browsing similar websites.
When advertisers want to run a video ad on YouTube.
What value is used to determine whether your ad will show on a page and, if so, the ad’s position?
Quality Score
Quality Factor
Ad Rank
Ad Score
Which targeting option can help you reach people who’ve previously visited your website?
Interest category targeting
Demographic targeting
Device targeting
Remarketing
An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?
+0 / 1
They should use location targeting
They should use device targeting
They should use placement targeting
They should create remarketing lists for search ads
The correct answer was They should create remarketing lists for search ads.
Which targeting option should an advertiser use when trying to reach 25-30 year old males?
+0 / 1
Demographic targeting
Interest category targeting
Contextual targeting
Keyword targeting
What does a high Quality Score indicate?
Your ad and landing page are relevant and useful to a viewer.
Your bid is high enough to have your ad displayed.
You have been an AdWords user for a long time.
Your ad relevance and landing page are below average.
Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?
$2.50
$5
$10
$25
Which two bidding strategies can boost brand awareness and recognition? (Choose 2)
Cost-per-click (CPC)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-view (CPV)
Cost-per-acquisition (CPA)
What is a free tool that offers keyword ideas and suggestions for Display Network targeting methods?
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